The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
BKFC : The Impossible Collab'
Agency: BUZZMAN / PARIS + Burger King France / PARIS + KFC / PARIS + Havas / Paris
Client: Burger King France Category: Brand Partnerships
THE MET REPLICA
Agency: Verizon / New York + The Metropolitan Museum of Art / New York + Unit9 / London + Roblox / San Mateo
Client: Verizon Category: Brand Partnerships
Can't Unsee It
Agency: Rethink / Toronto + Kraft Heinz + Marvel Studios Partnerships
Client: Kraft Heinz Category: Brand Partnerships
It's time to (re)boot
Agency: AKQA Bloom + Cego + Plant + Zebra
Client: (re)boot Category: Brand Partnerships
Can't Unsee It
Agency: Rethink / Toronto + Kraft Heinz + Marvel Studios Partnerships
Client: Kraft Heinz Category: Brand Partnerships
Can't Unsee It
Agency: Rethink / Toronto + Kraft Heinz + Marvel Studios Partnerships
Client: Kraft Heinz Category: Brand Partnerships
Football is for Food
Agency: Special US / Los Angeles + Uber Eats / San Francisco + O Positive / Los Angeles
Client: Uber Eats Category: Brand Partnerships
Award:
2025 Direct Marketing Bronze Pencil
Agency:
BUZZMAN / PARIS + Burger King France / PARIS + KFC / PARIS + Havas / Paris
Client:
Burger King France
Title:
BKFC : The Impossible Collab'
Category:
Brand Partnerships
Annual ID:
OS25_DM042B
Award:
2025 Brand-Side / In-House Bronze Pencil
Agency:
Verizon / New York + The Metropolitan Museum of Art / New York + Unit9 / London + Roblox / San Mateo
Client:
Verizon
Title:
THE MET REPLICA
Category:
Brand Partnerships
Annual ID:
OS25_BS023B
Award:
2025 Public Relations Bronze Pencil
Agency:
McCann / London
Client:
Microsoft / XBOX
Title:
The Cheeky Controller
Category:
Brand Partnerships
Annual ID:
OS25_PR022B
Award:
2025 Public Relations Bronze Pencil
Agency:
Rethink / Toronto + Kraft Heinz + Marvel Studios Partnerships
Client:
Kraft Heinz
Title:
Can't Unsee It
Category:
Brand Partnerships
Annual ID:
OS25_PR023B
Award:
2025 Design Bronze Pencil
Agency:
AKQA Bloom + Cego + Plant + Zebra
Client:
(re)boot
Title:
It's time to (re)boot
Category:
Brand Partnerships
Annual ID:
OS25_DE039B
Award:
2025 Experiential & Immersive Bronze Pencil
Agency:
Ogilvy / Taipei
Client:
Luckin Coffee
Title:
Moutai Latte
Category:
Brand Partnerships
Annual ID:
OS25_EX026B
Award:
2025 Social Media Bronze Pencil
Agency:
Rethink / Toronto + Kraft Heinz + Marvel Studios Partnerships
Client:
Kraft Heinz
Title:
Can't Unsee It
Category:
Brand Partnerships
Annual ID:
OS25_SM030B
Award:
2025 Integrated / Omnichannel Bronze Pencil
Agency:
Rethink / Toronto + Kraft Heinz + Marvel Studios Partnerships
Client:
Kraft Heinz
Title:
Can't Unsee It
Category:
Brand Partnerships
Annual ID:
OS25_IG019B