The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Blood Aid
Agency: DM9 / Sao Paulo
Client: DASA Health Diagnostics Category: Craft / Data-Driven Personalization
47
Agency: Klick Health / Toronto + Canja Audio Culture + Zombie Studio
Client: Café Joyeux Category: Craft / Art Direction
The Snowball
Agency: FCB Health New York, an IPG Health Company / New York + SAFE Project / Arlington VA + LOBO / New York + Bumblebeat / New York
Client: SAFE Project Category: Craft / Art Direction
The 100th Edition
Agency: Scholz & Friends / Germany
Client: Frankfurter Allgemeine Zeitung Category: Craft / Photography
DIARY OF GLORY
Agency: DENTSU INC. / Tokyo
Client: The Dentsu Advertising Awards 76th Anniversary Category: Craft / Art Direction
Lidlize
Agency: Marcel / Paris + Lidl / Paris
Client: Lidl Category: Craft / Craft - Use of Technology - AI
There's a beer for you
Agency: Joe Public
Client: AB InBev / Hansa Pilsener Category: Craft / Writing - Series
Windows
Agency: Uncommon Creative Studio / London + British Airways / London
Client: British Airways Category: Craft / Photography
For Every Slice of Sun
Agency: DAVID / Miami + Corona Brasil / Sao Paulo + Corona Global / New York + Corona Studios / New York
Client: Corona Category: Craft / Photography
Lap of Legends
Agency: FCB / New York + AB InBev - Michelob Ultra + The Mill / New York
Client: AB InBev / Michelob ULTRA Category: Craft / Sound
Designing Paris 2024
Agency: W Conran Design / Boulogne-Billancourt + Paris 2024 COJOP / Paris
Client: PARIS 2024 COJOP Category: Craft / Art Direction
Thanks for Coke-Creating
Agency: VML / New York
Client: The Coca-Cola Company Category: Craft / Art Direction
Designing Paris 2024
Agency: W Conran Design / Boulogne-Billancourt + Paris 2024 COJOP / Paris
Client: PARIS 2024 COJOP Category: Craft / Art Direction
Magnificent
Agency: The Nine / Shanghai
Client: Yotkan Ancient City in Xinjiang, China Category: Craft / Photography
For Every Slice of Sun
Agency: DAVID / Miami + Corona Brasil / Sao Paulo + Corona Global / New York + Corona Studios / New York
Client: Corona Category: Craft / Photography
Unsilence the Crowd
Agency: Sela X Newcastle United / Jeddah + VML UK / London + Spectacle Partners / London + CuteCircuit / London
Client: Sela Category: Craft / Use of Technology
Daisy vs Scammers
Agency: VCCP / London + faith / London + Girl&Bear
Client: Virgin Media O2 Category: Craft / Use of Technology - AI
The Final Exam
Agency: Energy BBDO / Chicago + Webcore Games + Flutu Music + Druid Creative Gaming
Client: Change The Ref Category: Craft / Storytelling
Honest Packaging
Agency: Bedow / Stockholm
Client: GBGT Box Category: Craft / Printing & Paper Craft
It's Possible
Agency: Pinterest House of Creative + Cabin Editorial / Santa Monica + ICONOCLAST / Los Angeles + Noise VFX / Venice
Client: Pinterest Category: Craft / Art Direction
Thanks for Coke-Creating
Agency: VML / New York
Client: The Coca-Cola Company Category: Craft / Art Direction
The Final Exam
Agency: Energy BBDO / Chicago + Webcore Games + Flutu Music + Druid Creative Gaming
Client: Change The Ref Category: Craft / Art Direction
Voice 2 Diabetes
Agency: Klick Health / Toronto
Client: KVI Brave Fund INC Category: Craft / Data-Driven Personalization
Lap of Legends
Agency: FCB / New York + AB InBev - Michelob Ultra
Client: AB InBev / Michelob ULTRA Category: Craft / Use of Technology
Shot on iPhone - Midnight
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple Category: Craft / Art Direction
IMPOSSIBLE JOURNEY
Agency: Area 23, an IPG Health Company / New York + The Youth / Curitiba
Client: ASTER Category: Craft / Art Direction
Magnetic Stories
Agency: Area 23, an IPG Health Company / New York + Bro Cinema / Lisbon + Sonido / Lisbon + Ars Thanea / Warsaw
Client: Siemens Healthineers Category: Craft / Sound Design
Award:
2025 Direct Marketing Bronze Pencil
Agency:
DM9 / Sao Paulo
Client:
DASA Health Diagnostics
Title:
Blood Aid
Category:
Craft / Data-Driven Personalization
Annual ID:
OS25_DM043B
Award:
2025 Health & Wellness Bronze Pencil
Agency:
Klick Health / Toronto + Canja Audio Culture + Zombie Studio
Client:
Café Joyeux
Title:
47
Category:
Craft / Art Direction
Annual ID:
OS25_HW028B
Award:
2025 Health & Wellness Bronze Pencil
Agency:
FCB Health New York, an IPG Health Company / New York + SAFE Project / Arlington VA + LOBO / New York + Bumblebeat / New York
Client:
SAFE Project
Title:
The Snowball
Category:
Craft / Art Direction
Annual ID:
OS25_HW029B
Award:
2025 Print & Promotional Bronze Pencil
Agency:
Scholz & Friends / Germany
Client:
Frankfurter Allgemeine Zeitung
Title:
The 100th Edition
Category:
Craft / Photography
Annual ID:
OS25_PT025B
Award:
2025 Print & Promotional Bronze Pencil
Agency:
DENTSU INC. / Tokyo
Client:
The Dentsu Advertising Awards 76th Anniversary
Title:
DIARY OF GLORY
Category:
Craft / Art Direction
Annual ID:
OS25_PT024B
Award:
2025 Social Media Bronze Pencil
Agency:
Marcel / Paris + Lidl / Paris
Client:
Lidl
Title:
Lidlize
Category:
Craft / Craft - Use of Technology - AI
Annual ID:
OS25_SM032B
Award:
2025 Radio & Audio-First Bronze Pencil
Agency:
Joe Public
Client:
AB InBev / Hansa Pilsener
Title:
There's a beer for you
Category:
Craft / Writing - Series
Annual ID:
OS25_RA013B
Award:
2025 Out of Home Bronze Pencil
Agency:
Uncommon Creative Studio / London + British Airways / London
Client:
British Airways
Title:
Windows
Category:
Craft / Photography
Annual ID:
OS25_OH041B
Award:
2025 Out of Home Bronze Pencil
Agency:
DAVID / Miami + Corona Brasil / Sao Paulo + Corona Global / New York + Corona Studios / New York
Client:
Corona
Title:
For Every Slice of Sun
Category:
Craft / Photography
Annual ID:
OS25_OH042B
Award:
2025 Interactive, Online & Mobile Bronze Pencil
Agency:
FCB / New York + AB InBev - Michelob Ultra + The Mill / New York
Client:
AB InBev / Michelob ULTRA
Title:
Lap of Legends
Category:
Craft / Sound
Annual ID:
OS25_IN029B
Award:
2025 Experiential & Immersive Bronze Pencil
Agency:
W Conran Design / Boulogne-Billancourt + Paris 2024 COJOP / Paris
Client:
PARIS 2024 COJOP
Title:
Designing Paris 2024
Category:
Craft / Art Direction
Annual ID:
OS25_EX027B
Award:
2025 Pharma Bronze Pencil
Agency:
Ogilvy / Shanghai
Client:
Viagra
Title:
MAKE LOVE LAST
Category:
Craft / Art Direction
Annual ID:
OS25_PH009B
Award:
2025 Integrated / Omnichannel Bronze Pencil
Agency:
VML / New York
Client:
The Coca-Cola Company
Title:
Thanks for Coke-Creating
Category:
Craft / Art Direction
Annual ID:
OS25_IG023B
Award:
2025 Integrated / Omnichannel Bronze Pencil
Agency:
W Conran Design / Boulogne-Billancourt + Paris 2024 COJOP / Paris
Client:
PARIS 2024 COJOP
Title:
Designing Paris 2024
Category:
Craft / Art Direction
Annual ID:
OS25_IG024B
Award:
2025 Design Bronze Pencil
Agency:
The Nine / Shanghai
Client:
Yotkan Ancient City in Xinjiang, China
Title:
Magnificent
Category:
Craft / Photography
Annual ID:
OS25_DE041B
Award:
2025 Design Bronze Pencil
Agency:
DAVID / Miami + Corona Brasil / Sao Paulo + Corona Global / New York + Corona Studios / New York
Client:
Corona
Title:
For Every Slice of Sun
Category:
Craft / Photography
Annual ID:
OS25_DE042B
Award:
2025 Branded Entertainment Bronze Pencil
Agency:
Sela X Newcastle United / Jeddah + VML UK / London + Spectacle Partners / London + CuteCircuit / London
Client:
Sela
Title:
Unsilence the Crowd
Category:
Craft / Use of Technology
Annual ID:
OS25_BE030B
Award:
2025 Interactive, Online & Mobile Bronze Pencil
Agency:
VCCP / London + faith / London + Girl&Bear
Client:
Virgin Media O2
Title:
Daisy vs Scammers
Category:
Craft / Use of Technology - AI
Annual ID:
OS25_IN030B
Award:
2025 Experiential & Immersive Bronze Pencil
Agency:
Energy BBDO / Chicago + Webcore Games + Flutu Music + Druid Creative Gaming
Client:
Change The Ref
Title:
The Final Exam
Category:
Craft / Storytelling
Annual ID:
OS25_EX029B
Award:
2025 Design Bronze Pencil
Agency:
Bedow / Stockholm
Client:
GBGT Box
Title:
Honest Packaging
Category:
Craft / Printing & Paper Craft
Annual ID:
OS25_DE043B
Award:
2025 Brand-Side / In-House Bronze Pencil
Agency:
Pinterest House of Creative + Cabin Editorial / Santa Monica + ICONOCLAST / Los Angeles + Noise VFX / Venice
Client:
Pinterest
Title:
It's Possible
Category:
Craft / Art Direction
Annual ID:
OS25_BS024B
Award:
2025 Design Bronze Pencil
Agency:
VML / New York
Client:
The Coca-Cola Company
Title:
Thanks for Coke-Creating
Category:
Craft / Art Direction
Annual ID:
OS25_DE040B
Award:
2025 Gaming Bronze Pencil
Agency:
Energy BBDO / Chicago + Webcore Games + Flutu Music + Druid Creative Gaming
Client:
Change The Ref
Title:
The Final Exam
Category:
Craft / Art Direction
Annual ID:
OS25_GA011B
Award:
2025 Pharma Bronze Pencil
Agency:
Klick Health / Toronto
Client:
KVI Brave Fund INC
Title:
Voice 2 Diabetes
Category:
Craft / Data-Driven Personalization
Annual ID:
OS25_PH010B
Award:
2025 Experiential & Immersive Bronze Pencil
Agency:
FCB / New York + AB InBev - Michelob Ultra
Client:
AB InBev / Michelob ULTRA
Title:
Lap of Legends
Category:
Craft / Use of Technology
Annual ID:
OS25_EX028B
Award:
2025 Branded Entertainment Bronze Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles
Client:
Apple
Title:
Shot on iPhone - Midnight
Category:
Craft / Art Direction
Annual ID:
OS25_BE028B
Award:
2025 Branded Entertainment Bronze Pencil
Agency:
Area 23, an IPG Health Company / New York + The Youth / Curitiba
Client:
ASTER
Title:
IMPOSSIBLE JOURNEY
Category:
Craft / Art Direction
Annual ID:
OS25_BE029B