The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Breathe Through It
Agency: DAVID / Madrid + Mondelez / Zürich + Hogarth / Madrid + Pickle Music / Madrid
Client: Mondelez Category: Broadcast / Series
Yoga Village
Agency: TBWA\Group China / Shanghai + Shanghai SHIBEI Media Co.,Ltd. / Shanghai
Client: adidas China Category: Billboards & Transit / Series
Heineken Heidden in Plain Sight
Agency: Leo / Kuala Lumpur
Client: Heineken Category: Billboards & Transit / Series
PRICE PACKS
Agency: SERVICEPLAN GERMANY / Munich
Client: PENNY Category: Billboards & Transit / Series
Refugee Olympic Team
Agency: Wieden+Kennedy / Amsterdam + 100%
Client: Nike Category: Writing / Series
Pizzaria Di Yesterday
Agency: DM9 / Sao Paulo
Client: Consul Appliances Category: P.O.P. & In-Store / Series
Tell Your Universe
Agency: DENTSU INC. / Tokyo
Client: Nikkei Inc. / The Nikkei Hoshi Awards Category: Posters / Series
Better on a Better Mobile Network
Agency: Bear Meets Eagle On Fire / Sydney + Revolver / Sydney + Biscuit Filmworks / Los Angeles + Telstra / Sydney
Client: Telstra Category: Direction / Series
Award:
2025 Radio & Audio-First Bronze Pencil
Agency:
DAVID / Madrid + Mondelez / Zürich + Hogarth / Madrid + Pickle Music / Madrid
Client:
Mondelez
Title:
Breathe Through It
Category:
Broadcast / Series
Annual ID:
OS25_RA010B
Award:
2025 Out of Home Bronze Pencil
Agency:
TBWA\Group China / Shanghai + Shanghai SHIBEI Media Co.,Ltd. / Shanghai
Client:
adidas China
Title:
Yoga Village
Category:
Billboards & Transit / Series
Annual ID:
OS25_OH032B
Award:
2025 Out of Home Bronze Pencil
Agency:
Leo / Kuala Lumpur
Client:
Heineken
Title:
Heineken Heidden in Plain Sight
Category:
Billboards & Transit / Series
Annual ID:
OS25_OH033B
Award:
2025 Out of Home Bronze Pencil
Agency:
SERVICEPLAN GERMANY / Munich
Client:
PENNY
Title:
PRICE PACKS
Category:
Billboards & Transit / Series
Annual ID:
OS25_OH034B
Award:
2025 Moving Image Craft & Production Bronze Pencil
Agency:
Wieden+Kennedy / Amsterdam + 100%
Client:
Nike
Title:
Refugee Olympic Team
Category:
Writing / Series
Annual ID:
OS25_MI037B
Award:
2025 Out of Home Bronze Pencil
Agency:
BBH / London
Client:
Burger King UK
Title:
Bundles of Joy
Category:
Posters / Series
Annual ID:
OS25_OH029B
Award:
2025 Out of Home Bronze Pencil
Agency:
SERVICEPLAN GERMANY / Munich
Client:
PENNY
Title:
PRICE PACKS
Category:
Posters / Series
Annual ID:
OS25_OH030B
Award:
2025 Out of Home Bronze Pencil
Agency:
DM9 / Sao Paulo
Client:
Consul Appliances
Title:
Pizzaria Di Yesterday
Category:
P.O.P. & In-Store / Series
Annual ID:
OS25_OH028B
Award:
2025 Print & Promotional Bronze Pencil
Agency:
Leo / Dubai
Client:
NBA India
Title:
The Great Indian Dunk
Category:
Newspaper / Series
Annual ID:
OS25_PT017B
Award:
2025 Design Bronze Pencil
Agency:
DENTSU INC. / Tokyo
Client:
Nikkei Inc. / The Nikkei Hoshi Awards
Title:
Tell Your Universe
Category:
Posters / Series
Annual ID:
OS25_DE035B