The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Filter
Award
Agency
Client
Title
Category
Annual ID
Become The Knight
Agency: ALTO NY / New York + RESET + Meta Reality Labs / San Francisco
Client: Meta Reality Labs Category: Cinematography / Single
Earth Defender
Agency: Heckler / Singapore + Studio Birthplace / Bali
Client: Novo Amor/Believe Category: Cinematography / Single
Submerged
Agency: Apple Marcom + TBWA\Media Arts Lab / Los Angeles
Client: Apple Category: Cinematography / Single
Ink Of Democracy
Agency: Havas Creative India / Mumbai + Bennett Coleman & Co Ltd / Mumbai + Mr Pink Music / Sao Paulo + Galloping Horse Production Pvt Ltd / Mumbai
Client: The Times Of India Category: Newspaper / Single
Pressed
Agency: Ogilvy / New York
Client: The Coca-Cola Company Category: Billboards & Transit / Single
The Comments Section
Agency: Droga5 ANZ, part of Accenture Song / Sydney + The Sweetshop + ALT VFX
Client: Meat & Livestock Australia Category: Writing / Single
47
Agency: Klick Health / Toronto + Canja Audio Culture + Zombie Studio
Client: Café Joyeux Category: Animation / Single
IMPOSSIBLE JOURNEY
Agency: Area 23, an IPG Health Company / New York + The Youth / Curitiba
Client: ASTER Category: Animation / Single
No Sweat
Agency: TBWA\Media Arts Lab / Los Angeles + Electric Theatre Collective + Final Cut + ICONOCLAST / Los Angeles
Client: Apple Category: Special / Practical Effects / Single
The postal changing rooms
Agency: BETC / Paris + Carré Noir / Paris
Client: La Poste Category: P.O.P. & In-Store / Single
UnCrush
Agency: BBH USA / New York + Samsung Electronics America / Plano TX + Harbor Picture Company + No Face Studio
Client: Samsung Electronics America Category: Social Post / Single
Never Just A Period
Agency: AMVBBDO / London + Framestore / London + Smuggler / London + Soundtree / London
Client: Essity /Bodyform Category: Direction / Single
Obsession
Agency: BigTime Creative Shop / Riyadh
Client: General Entertainment Authority Category: Direction / Single
Opera
Agency: Broken Heart Love Affair / Toronto + Royal Ontario Museum (ROM) / Toronto + Chemistry Film / Copenhagen + Revolver Films / Toronto
Client: Royal Ontario Museum (ROM) Category: Direction / Single
Brian Cox Goes to College
Agency: Special US / Los Angeles + O Positive / Santa Monica + Uber Eats / San Francisco
Client: Uber/Uber One Category: Direction / Single
OpenAI brand film
Agency: Studio Dumbar/DEPT® + OpenAI Design Studio
Client: OpenAI Category: Moving Image / Single
Award:
2025 Moving Image Craft & Production Bronze Pencil
Agency:
ALTO NY / New York + RESET + Meta Reality Labs / San Francisco
Client:
Meta Reality Labs
Title:
Become The Knight
Category:
Cinematography / Single
Annual ID:
OS25_MI039B
Award:
2025 Moving Image Craft & Production Bronze Pencil
Agency:
Heckler / Singapore + Studio Birthplace / Bali
Client:
Novo Amor/Believe
Title:
Earth Defender
Category:
Cinematography / Single
Annual ID:
OS25_MI040B
Award:
2025 Moving Image Craft & Production Bronze Pencil
Agency:
Apple Marcom + TBWA\Media Arts Lab / Los Angeles
Client:
Apple
Title:
Submerged
Category:
Cinematography / Single
Annual ID:
OS25_MI041B
Award:
2025 Print & Promotional Bronze Pencil
Agency:
Havas Creative India / Mumbai + Bennett Coleman & Co Ltd / Mumbai + Mr Pink Music / Sao Paulo + Galloping Horse Production Pvt Ltd / Mumbai
Client:
The Times Of India
Title:
Ink Of Democracy
Category:
Newspaper / Single
Annual ID:
OS25_PT016B
Award:
2025 Moving Image Craft & Production Bronze Pencil
Agency:
Ogilvy / New York
Client:
Powerade
Title:
The Vault
Category:
Editing / Single
Annual ID:
OS25_MI038B
Award:
2025 Out of Home Bronze Pencil
Agency:
Ogilvy / New York
Client:
The Coca-Cola Company
Title:
Pressed
Category:
Billboards & Transit / Single
Annual ID:
OS25_OH031B
Award:
2025 Moving Image Craft & Production Bronze Pencil
Agency:
Droga5 ANZ, part of Accenture Song / Sydney + The Sweetshop + ALT VFX
Client:
Meat & Livestock Australia
Title:
The Comments Section
Category:
Writing / Single
Annual ID:
OS25_MI036B
Award:
2025 Moving Image Craft & Production Bronze Pencil
Agency:
Klick Health / Toronto + Canja Audio Culture + Zombie Studio
Client:
Café Joyeux
Title:
47
Category:
Animation / Single
Annual ID:
OS25_MI042B
Award:
2025 Moving Image Craft & Production Bronze Pencil
Agency:
Area 23, an IPG Health Company / New York + The Youth / Curitiba
Client:
ASTER
Title:
IMPOSSIBLE JOURNEY
Category:
Animation / Single
Annual ID:
OS25_MI043B
Award:
2025 Moving Image Craft & Production Bronze Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles + Electric Theatre Collective + Final Cut + ICONOCLAST / Los Angeles
Client:
Apple
Title:
No Sweat
Category:
Special / Practical Effects / Single
Annual ID:
OS25_MI044B
Award:
2025 Out of Home Bronze Pencil
Agency:
BETC / Paris + Carré Noir / Paris
Client:
La Poste
Title:
The postal changing rooms
Category:
P.O.P. & In-Store / Single
Annual ID:
OS25_OH027B
Award:
2025 Social Media Bronze Pencil
Agency:
BBH USA / New York + Samsung Electronics America / Plano TX + Harbor Picture Company + No Face Studio
Client:
Samsung Electronics America
Title:
UnCrush
Category:
Social Post / Single
Annual ID:
OS25_SM017B
Award:
2025 Moving Image Craft & Production Bronze Pencil
Agency:
AMVBBDO / London + Framestore / London + Smuggler / London + Soundtree / London
Client:
Essity /Bodyform
Title:
Never Just A Period
Category:
Direction / Single
Annual ID:
OS25_MI031B
Award:
2025 Moving Image Craft & Production Bronze Pencil
Agency:
BigTime Creative Shop / Riyadh
Client:
General Entertainment Authority
Title:
Obsession
Category:
Direction / Single
Annual ID:
OS25_MI032B
Award:
2025 Moving Image Craft & Production Bronze Pencil
Agency:
Broken Heart Love Affair / Toronto + Royal Ontario Museum (ROM) / Toronto + Chemistry Film / Copenhagen + Revolver Films / Toronto
Client:
Royal Ontario Museum (ROM)
Title:
Opera
Category:
Direction / Single
Annual ID:
OS25_MI033B
Award:
2025 Moving Image Craft & Production Bronze Pencil
Agency:
Special US / Los Angeles + O Positive / Santa Monica + Uber Eats / San Francisco
Client:
Uber/Uber One
Title:
Brian Cox Goes to College
Category:
Direction / Single
Annual ID:
OS25_MI034B