The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
IDENTITY BUILDER
Agency: Area 23, an IPG Health Company / New York + StudioRx, an IPG Health Company / New York + Black Madre / Sao Paulo + Shanghai Wanlong Cultural Communication Company / Guangzhong
Client: Zhejiang University Category: Brand Identity
Redesigning Sex Ed
Agency: loved / Hamburg + thjnk AG / Hamburg
Client: FAQ – The better health Group Category: Brand Identity
Buzzkill
Agency: LG2 / Toronto + Ontario Cannabis Store / Toronto + Nimble Content / Toronto + Recess Post / Toronto
Client: Ontario Cannabis Store Category: Brand Identity
Full Pin Gourmet Mushrooms Rebrand
Agency: Rethink / Toronto + Full Pin / Montreal
Client: Full Pin Category: Brand Identity / Rebranding
Putting the Society back into the RSPCA
Agency: Jones Knowles Ritchie + Studio Drama / London
Client: RSPCA Category: Brand Identity / Rebranding
Savor Our Tradition
Agency: Jones Knowles Ritchie
Client: Manischewitz Category: Brand Identity / Rebranding
PRICE PACKS
Agency: SERVICEPLAN GERMANY / Munich
Client: PENNY Category: Brand Identity / Rebranding
First Street Foundation Rebranding
Agency: View Source / Brooklyn
Client: First Street Foundation Category: Brand Identity / Rebranding
Kleenex Brand Identity Refresh - System
Agency: Turner Duckworth / New York + Kimberly-Clark
Client: Kleenex Category: Brand Identity / System
Kulturhavna – An identity shaped by people
Agency: ANTI / Oslo
Client: Sørsida Utvikling AS Category: Brand Identity / System
Designing Paris 2024
Agency: W Conran Design / Boulogne-Billancourt + Paris 2024 COJOP / Paris
Client: PARIS 2024 COJOP Category: Brand Identity / System
Amazon Brand Architecture
Agency: Amazon XCM + Koto
Client: Amazon Category: Brand Identity / System
A symbol of Commitment to Reclaiming the Internet
Agency: Jones Knowles Ritchie + Studio Drama / London
Client: Mozilla Category: Brand Identity / Logo
Doki Doki: Posters You Can Hear
Agency: No Fixed Address / Toronto
Client: Doki Doki Category: Brand Identity / Logo
Award:
2025 Health & Wellness Merit Award
Agency:
Area 23, an IPG Health Company / New York + StudioRx, an IPG Health Company / New York + Black Madre / Sao Paulo + Shanghai Wanlong Cultural Communication Company / Guangzhong
Client:
Zhejiang University
Title:
IDENTITY BUILDER
Category:
Brand Identity
Annual ID:
OS25_HW041M
Award:
2025 Health & Wellness Merit Award
Agency:
loved / Hamburg + thjnk AG / Hamburg
Client:
FAQ – The better health Group
Title:
Redesigning Sex Ed
Category:
Brand Identity
Annual ID:
OS25_HW042M
Award:
2025 Health & Wellness Merit Award
Agency:
LG2 / Toronto + Ontario Cannabis Store / Toronto + Nimble Content / Toronto + Recess Post / Toronto
Client:
Ontario Cannabis Store
Title:
Buzzkill
Category:
Brand Identity
Annual ID:
OS25_HW043M
Award:
2025 Brand-Side / In-House Merit Award
Agency:
Google / Mountain View
Client:
Google
Title:
Doodle for Google
Category:
Brand Identity
Annual ID:
OS25_BS026M
Award:
2025 Design Merit Award
Agency:
Rethink / Toronto + Full Pin / Montreal
Client:
Full Pin
Title:
Full Pin Gourmet Mushrooms Rebrand
Category:
Brand Identity / Rebranding
Annual ID:
OS25_DE052M
Award:
2025 Design Merit Award
Agency:
Jones Knowles Ritchie + Studio Drama / London
Client:
RSPCA
Title:
Putting the Society back into the RSPCA
Category:
Brand Identity / Rebranding
Annual ID:
OS25_DE053M
Award:
2025 Design Merit Award
Agency:
Jones Knowles Ritchie
Client:
Manischewitz
Title:
Savor Our Tradition
Category:
Brand Identity / Rebranding
Annual ID:
OS25_DE054M
Award:
2025 Design Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
PENNY
Title:
PRICE PACKS
Category:
Brand Identity / Rebranding
Annual ID:
OS25_DE055M
Award:
2025 Design Merit Award
Agency:
View Source / Brooklyn
Client:
First Street Foundation
Title:
First Street Foundation Rebranding
Category:
Brand Identity / Rebranding
Annual ID:
OS25_DE056M
Award:
2025 Design Merit Award
Agency:
Turner Duckworth / New York + Kimberly-Clark
Client:
Kleenex
Title:
Kleenex Brand Identity Refresh - System
Category:
Brand Identity / System
Annual ID:
OS25_DE047M
Award:
2025 Design Merit Award
Agency:
Sid Lee + Fila / New York
Client:
Fila
Title:
Bellissimo
Category:
Brand Identity / System
Annual ID:
OS25_DE048M
Award:
2025 Design Merit Award
Agency:
ANTI / Oslo
Client:
Sørsida Utvikling AS
Title:
Kulturhavna – An identity shaped by people
Category:
Brand Identity / System
Annual ID:
OS25_DE049M
Award:
2025 Design Merit Award
Agency:
W Conran Design / Boulogne-Billancourt + Paris 2024 COJOP / Paris
Client:
PARIS 2024 COJOP
Title:
Designing Paris 2024
Category:
Brand Identity / System
Annual ID:
OS25_DE050M
Award:
2025 Design Merit Award
Agency:
Amazon XCM + Koto
Client:
Amazon
Title:
Amazon Brand Architecture
Category:
Brand Identity / System
Annual ID:
OS25_DE051M
Award:
2025 Design Merit Award
Agency:
Jones Knowles Ritchie + Studio Drama / London
Client:
Mozilla
Title:
A symbol of Commitment to Reclaiming the Internet
Category:
Brand Identity / Logo
Annual ID:
OS25_DE045M