The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
A Life in Sound
Agency: Uncommon Creative Studio / London + SiriusXM / New York
Client: SiriusXM Category: Casting / Actor
SleepBound
Agency: Dentsu Creative Taiwan / Taipei + DJ FILM PRODUCTION / Taipei
Client: HeySong - Wincafe Category: Casting / Actor
Pudding
Agency: Apple + O Positive / Santa Monica + Apple Marcom
Client: Apple Category: Casting / Actor
The Tale of Mr. Tight Ass
Agency: West BBDO / Los Angeles
Client: Getty PST ART Category: Casting / Actor
Better On a Better Mobile Network
Agency: Bear Meets Eagle On Fire / Sydney + +61 / Sydney + Revolver / Sydney + Rumble Studios / Sydney
Client: Telstra Category: Casting / Real People
Everything or Nothing
Agency: BigTime Creative Shop / Riyadh
Client: General Entertainment Authority Category: Casting / Real People
Group Therapy
Agency: VML / Paris + GroupM Motion Entertainment / Los Angeles + Wavemaker / Paris + Hartbeat / West Hollywood
Client: Axa Category: Casting / Celebrity / Influencer
Award:
2025 Moving Image Craft & Production Merit Award
Agency:
Uncommon Creative Studio / London + SiriusXM / New York
Client:
SiriusXM
Title:
A Life in Sound
Category:
Casting / Actor
Annual ID:
OS25_MI109M
Award:
2025 Moving Image Craft & Production Merit Award
Agency:
HeimatTBWA\ Germany
Client:
HORNBACH Baumarkt AG
Title:
Obey Your Hands.
Category:
Casting / Actor
Annual ID:
OS25_MI110M
Award:
2025 Moving Image Craft & Production Merit Award
Agency:
Dentsu Creative Taiwan / Taipei + DJ FILM PRODUCTION / Taipei
Client:
HeySong - Wincafe
Title:
SleepBound
Category:
Casting / Actor
Annual ID:
OS25_MI111M
Award:
2025 Moving Image Craft & Production Merit Award
Agency:
Apple + O Positive / Santa Monica + Apple Marcom
Client:
Apple
Title:
Pudding
Category:
Casting / Actor
Annual ID:
OS25_MI112M
Award:
2025 Moving Image Craft & Production Merit Award
Agency:
West BBDO / Los Angeles
Client:
Getty PST ART
Title:
The Tale of Mr. Tight Ass
Category:
Casting / Actor
Annual ID:
OS25_MI113M
Award:
2025 Moving Image Craft & Production Merit Award
Agency:
Bear Meets Eagle On Fire / Sydney + +61 / Sydney + Revolver / Sydney + Rumble Studios / Sydney
Client:
Telstra
Title:
Better On a Better Mobile Network
Category:
Casting / Real People
Annual ID:
OS25_MI114M
Award:
2025 Moving Image Craft & Production Merit Award
Agency:
BigTime Creative Shop / Riyadh
Client:
General Entertainment Authority
Title:
Everything or Nothing
Category:
Casting / Real People
Annual ID:
OS25_MI115M