The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Bedtime Stories for Business People
Agency: TBWA Hunt Lascaris / Johannesburg + Sterling Sound / Johannesburg
Client: City Lodge Hotels Category: Custom Content
855-HOW-TO-QUIT-(OPIOIDS)
Agency: SERVICEPLAN GERMANY / Munich
Client: Anzen Health Category: Custom Content
The Vluit Project
Agency: Promise / Johannesburg + The Kinetic / Johannesburg + Hey Papa Legend / Johannesburg
Client: AfriSam Category: Custom Content
Bedtime Stories for Business People
Agency: TBWA Hunt Lascaris / Johannesburg + Sterling Sound / Johannesburg
Client: City Lodge Hotels Category: Custom Content
Award:
2025 Radio & Audio-First Merit Award
Agency:
FCB / New York
Client:
Spotify
Title:
Spreadbeats
Category:
Custom Content
Annual ID:
OS25_RA021M
Award:
2025 Radio & Audio-First Merit Award
Agency:
TBWA Hunt Lascaris / Johannesburg + Sterling Sound / Johannesburg
Client:
City Lodge Hotels
Title:
Bedtime Stories for Business People
Category:
Custom Content
Annual ID:
OS25_RA022M
Award:
2025 Radio & Audio-First Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
Anzen Health
Title:
855-HOW-TO-QUIT-(OPIOIDS)
Category:
Custom Content
Annual ID:
OS25_RA023M
Award:
2025 Radio & Audio-First Merit Award
Agency:
LePub / Milan + Publicis / Dublin
Client:
Heineken
Title:
Pub Museums
Category:
Custom Content
Annual ID:
OS25_RA024M
Award:
2025 Radio & Audio-First Merit Award
Agency:
Promise / Johannesburg + The Kinetic / Johannesburg + Hey Papa Legend / Johannesburg
Client:
AfriSam
Title:
The Vluit Project
Category:
Custom Content
Annual ID:
OS25_RA025M