The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
The Final Exam
Agency: Energy BBDO / Chicago + Webcore Games + Flutu Music + Druid Creative Gaming
Client: Change The Ref Category: Design for Good
Life-saving Bathhouse
Agency: INNOCEAN / Seoul + GUBO Architects / Seoul + Assemble In / Seoul + studio Delyte / Seoul
Client: World Vision Category: Design for Good
Fit My Feet
Agency: McCann Worldgroup India / Gurugram + Buckaroo Footwear / Mumbai
Client: Buckaroo Footwear Category: Design for Good
The 100th Edition
Agency: Scholz & Friends / Germany
Client: Frankfurter Allgemeine Zeitung Category: Design for Good
Pin It On Them
Agency: luquire / Charlotte + Company 3 / Atlanta
Client: Change The Ref Category: Design for Good
Award:
2025 Design Merit Award
Agency:
Energy BBDO / Chicago + Webcore Games + Flutu Music + Druid Creative Gaming
Client:
Change The Ref
Title:
The Final Exam
Category:
Design for Good
Annual ID:
OS25_DE119M
Award:
2025 Design Merit Award
Agency:
INNOCEAN / Seoul + GUBO Architects / Seoul + Assemble In / Seoul + studio Delyte / Seoul
Client:
World Vision
Title:
Life-saving Bathhouse
Category:
Design for Good
Annual ID:
OS25_DE120M
Award:
2025 Design Merit Award
Agency:
McCann Worldgroup India / Gurugram + Buckaroo Footwear / Mumbai
Client:
Buckaroo Footwear
Title:
Fit My Feet
Category:
Design for Good
Annual ID:
OS25_DE121M
Award:
2025 Design Merit Award
Agency:
Scholz & Friends / Germany
Client:
Frankfurter Allgemeine Zeitung
Title:
The 100th Edition
Category:
Design for Good
Annual ID:
OS25_DE122M
Award:
2025 Design Merit Award
Agency:
Leo / Dubai
Client:
Prototype Studio
Title:
Zael - The Disappearing Font
Category:
Design for Good
Annual ID:
OS25_DE123M
Award:
2025 Design Merit Award
Agency:
Ogilvy Colombia / Bogotá
Client:
Filsa
Title:
Filter Caps
Category:
Design for Good
Annual ID:
OS25_DE124M
Award:
2025 Design Merit Award
Agency:
luquire / Charlotte + Company 3 / Atlanta
Client:
Change The Ref
Title:
Pin It On Them
Category:
Design for Good
Annual ID:
OS25_DE125M