The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Lidlize
Agency: Marcel / Paris + Lidl / Paris
Client: Lidl Category: Experiential / Customer Experience / CX
Ed-Ible Autographs
Agency: DAVID / Madrid + Kraft Heinz / London + Uncovered / London + Wonderland Comms / London
Client: Kraft Heinz Category: Experiential / In-Person Events
The Visa Loophole
Agency: Ogilvy / Singapore
Client: Shea Moisture Category: Experiential / In-Person Events
Maratón CDMX 2024
Agency: Wieden+Kennedy México / Mexico City + Nike / Mexico City
Client: Nike Category: Experiential / In-Person Events
Anthem Lottery
Agency: David / Bogota + AB InBev / Bogotá
Client: AB InBev / Aguila Beer Category: Experiential / Hybrid Events
The Last Barf Bag
Agency: FCB / Chicago + Rakish / Los Angeles + 456 Studios / Chicago
Client: Dramamine Category: Experiential / In-Person Events
Pub Museums
Agency: LePub / Milan + Publicis / Dublin
Client: Heineken Category: Experiential / In-Person Events
Saucy Nuggets Dispensary
Agency: Leo / Chicago
Client: KFC Category: Experiential / In-Person Events
Turf Finder
Agency: Leo India / Mumbai + Pepsico India Holding Pvt Ltd / mumbai
Client: Gatorade Category: Experiential / Brand Installations
Imagine With Petacos
Agency: BUENTIPO / Bogotá D.C. + DDB Colombia / Bogotá D.C.
Client: AB InBev Colombia / Poker Beer Category: Experiential / Brand Installations
SIGHTWALKS
Agency: Circus Grey Peru / Lima + Apoyo Comunicación Peru / Lima + LLYC LIMA / Lima + DINAMO / Lima
Client: UNACEM - Cemento Sol Category: Experiential / Brand Installations
The Billboard Run
Agency: Accenture Song Nordics + Ocean Outdoor / Stockholm + Quality Think / Gothenburg + Slutet är Nära / Stockholm
Client: adidas Category: Experiential / In-person
TIM Block PIN
Agency: BETC HAVAS / Sao Paulo + TIM Telecom + Zaine / São Paulo + French Fries Audio / São Paulo
Client: TIM Telecom Category: Experiential / In-person
Award:
2025 Direct Marketing Merit Award
Agency:
Marcel / Paris + Lidl / Paris
Client:
Lidl
Title:
Lidlize
Category:
Experiential / Customer Experience / CX
Annual ID:
OS25_DM059M
Award:
2025 Direct Marketing Merit Award
Agency:
DAVID / Madrid + Kraft Heinz / London + Uncovered / London + Wonderland Comms / London
Client:
Kraft Heinz
Title:
Ed-Ible Autographs
Category:
Experiential / In-Person Events
Annual ID:
OS25_DM056M
Award:
2025 Direct Marketing Merit Award
Agency:
Ogilvy / Singapore
Client:
Shea Moisture
Title:
The Visa Loophole
Category:
Experiential / In-Person Events
Annual ID:
OS25_DM057M
Award:
2025 Direct Marketing Merit Award
Agency:
Wieden+Kennedy México / Mexico City + Nike / Mexico City
Client:
Nike
Title:
Maratón CDMX 2024
Category:
Experiential / In-Person Events
Annual ID:
OS25_DM058M
Award:
2025 Branded Entertainment Merit Award
Agency:
David / Bogota + AB InBev / Bogotá
Client:
AB InBev / Aguila Beer
Title:
Anthem Lottery
Category:
Experiential / Hybrid Events
Annual ID:
OS25_BE056M
Award:
2025 Branded Entertainment Merit Award
Agency:
FCB / Chicago + Rakish / Los Angeles + 456 Studios / Chicago
Client:
Dramamine
Title:
The Last Barf Bag
Category:
Experiential / In-Person Events
Annual ID:
OS25_BE053M
Award:
2025 Branded Entertainment Merit Award
Agency:
LePub / Milan + Publicis / Dublin
Client:
Heineken
Title:
Pub Museums
Category:
Experiential / In-Person Events
Annual ID:
OS25_BE054M
Award:
2025 Branded Entertainment Merit Award
Agency:
Leo / Chicago
Client:
KFC
Title:
Saucy Nuggets Dispensary
Category:
Experiential / In-Person Events
Annual ID:
OS25_BE055M
Award:
2025 Direct Marketing Merit Award
Agency:
Leo India / Mumbai + Pepsico India Holding Pvt Ltd / mumbai
Client:
Gatorade
Title:
Turf Finder
Category:
Experiential / Brand Installations
Annual ID:
OS25_DM053M
Award:
2025 Direct Marketing Merit Award
Agency:
BUENTIPO / Bogotá D.C. + DDB Colombia / Bogotá D.C.
Client:
AB InBev Colombia / Poker Beer
Title:
Imagine With Petacos
Category:
Experiential / Brand Installations
Annual ID:
OS25_DM054M
Award:
2025 Direct Marketing Merit Award
Agency:
Circus Grey Peru / Lima + Apoyo Comunicación Peru / Lima + LLYC LIMA / Lima + DINAMO / Lima
Client:
UNACEM - Cemento Sol
Title:
SIGHTWALKS
Category:
Experiential / Brand Installations
Annual ID:
OS25_DM055M
Award:
2025 Creative Use of Technology Merit Award
Agency:
Accenture Song Nordics + Ocean Outdoor / Stockholm + Quality Think / Gothenburg + Slutet är Nära / Stockholm
Client:
adidas
Title:
The Billboard Run
Category:
Experiential / In-person
Annual ID:
OS25_CT027M