The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Awards Archive
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Award
Agency
Client
Title
Category
Annual ID
Magnetic Stories
Agency: Area 23, an IPG Health Company / New York + Bro Cinema / Lisbon + Sonido / Lisbon + Ars Thanea / Warsaw
Client: Siemens Healthineers Category: Low Budget
Youth Honours Board
Agency: Joe Public + Darling Films / Johannesburg + Sterling Sound / Johannesburg + Post Modern / Johannesburg
Client: Nedbank Category: Low Budget
No Click, No Prompt
Agency: Dentsu Creative Brasil / Sao Paulo + Canon Brasil / Sao Paulo + Blend Audio / Sao Paulo + Take 2 / Sao Paulo
Client: Canon Brasil Category: Low Budget
The full picture
Agency: Saatchi & Saatchi Germany / Düsseldorf
Client: yeswecan!cer Category: Low Budget
The Robbery
Agency: La Despensa / Madrid + Rebolucion / Madrid
Client: Amnistía Internacional Category: Low Budget
Award:
2025 Branded Entertainment Merit Award
Agency:
Area 23, an IPG Health Company / New York + Bro Cinema / Lisbon + Sonido / Lisbon + Ars Thanea / Warsaw
Client:
Siemens Healthineers
Title:
Magnetic Stories
Category:
Low Budget
Annual ID:
OS25_BE059M
Award:
2025 Film & Video Merit Award
Agency:
Joe Public + Darling Films / Johannesburg + Sterling Sound / Johannesburg + Post Modern / Johannesburg
Client:
Nedbank
Title:
Youth Honours Board
Category:
Low Budget
Annual ID:
OS25_FI094M
Award:
2025 Film & Video Merit Award
Agency:
Dentsu Creative Brasil / Sao Paulo + Canon Brasil / Sao Paulo + Blend Audio / Sao Paulo + Take 2 / Sao Paulo
Client:
Canon Brasil
Title:
No Click, No Prompt
Category:
Low Budget
Annual ID:
OS25_FI095M
Award:
2025 Film & Video Merit Award
Agency:
Saatchi & Saatchi Germany / Düsseldorf
Client:
yeswecan!cer
Title:
The full picture
Category:
Low Budget
Annual ID:
OS25_FI096M
Award:
2025 Film & Video Merit Award
Agency:
La Despensa / Madrid + Rebolucion / Madrid
Client:
Amnistía Internacional
Title:
The Robbery
Category:
Low Budget
Annual ID:
OS25_FI097M