The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Codes for Inclusion
Agency: Archer Troy / Mexico City + Google México / Mexico City + Techo México / Mexico City
Client: Google / TECHO Category: Out of Home for Good
Signs From Heaven
Agency: Ogilvy / Shanghai + Ogilvy / Shenzhen + Ogilvy Australia / Melbourne
Client: Huawei Pangu Cloud Category: Out of Home for Good
Deal with the Trash
Agency: NORD DDB / Stockholm + OMD Sweden / Stockholm
Client: McDonald's Category: Out of Home for Good
Unsilence the Violence
Agency: Scholz & Friends / Germany + 2030 Kommunikation
Client: TERRE DES FEMMES Category: Out of Home for Good
10 vs 10
Agency: Ogilvy Australia / Sydney + Edelman / New York + Mindshare / London + Ogilvy UK / London
Client: Dove Category: Out of Home for Good
Hutukara Carnaval Parade
Agency: DM9 / Sao Paulo
Client: URIHI YANOMAMI Category: Out of Home for Good
In Transit
Agency: Area 23, an IPG Health Company / New York + Weber Shandwick / New York + Ritmika Audio Arts / São Paulo + Famous Who? / São Paulo
Client: Callen-Lorde, MTA, NYC LGBT Historic Sites Project Category: Out of Home for Good
Olympic Games Opening Ceremony Paris 2024
Agency: Paname 24 / Paris
Client: Paris 2024 Category: Out of Home for Good
Award:
2025 Out of Home Merit Award
Agency:
Archer Troy / Mexico City + Google México / Mexico City + Techo México / Mexico City
Client:
Google / TECHO
Title:
Codes for Inclusion
Category:
Out of Home for Good
Annual ID:
OS25_OH079M
Award:
2025 Out of Home Merit Award
Agency:
Ogilvy / Shanghai + Ogilvy / Shenzhen + Ogilvy Australia / Melbourne
Client:
Huawei Pangu Cloud
Title:
Signs From Heaven
Category:
Out of Home for Good
Annual ID:
OS25_OH080M
Award:
2025 Out of Home Merit Award
Agency:
NORD DDB / Stockholm + OMD Sweden / Stockholm
Client:
McDonald's
Title:
Deal with the Trash
Category:
Out of Home for Good
Annual ID:
OS25_OH081M
Award:
2025 Out of Home Merit Award
Agency:
Scholz & Friends / Germany + 2030 Kommunikation
Client:
TERRE DES FEMMES
Title:
Unsilence the Violence
Category:
Out of Home for Good
Annual ID:
OS25_OH082M
Award:
2025 Out of Home Merit Award
Agency:
Ogilvy Australia / Sydney + Edelman / New York + Mindshare / London + Ogilvy UK / London
Client:
Dove
Title:
10 vs 10
Category:
Out of Home for Good
Annual ID:
OS25_OH083M
Award:
2025 Out of Home Merit Award
Agency:
DM9 / Sao Paulo
Client:
URIHI YANOMAMI
Title:
Hutukara Carnaval Parade
Category:
Out of Home for Good
Annual ID:
OS25_OH084M
Award:
2025 Out of Home Merit Award
Agency:
Area 23, an IPG Health Company / New York + Weber Shandwick / New York + Ritmika Audio Arts / São Paulo + Famous Who? / São Paulo
Client:
Callen-Lorde, MTA, NYC LGBT Historic Sites Project
Title:
In Transit
Category:
Out of Home for Good
Annual ID:
OS25_OH085M
Award:
2025 Out of Home Merit Award
Agency:
Paname 24 / Paris
Client:
Paris 2024
Title:
Olympic Games Opening Ceremony Paris 2024
Category:
Out of Home for Good
Annual ID:
OS25_OH086M