The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
SIGHTWALKS
Agency: Circus Grey Peru / Lima + Apoyo Comunicación Peru / Lima + LLYC LIMA / Lima + DINAMO / Lima
Client: UNACEM - Cemento Sol Category: Out of Home / Billboards & Transit
The World's Most Famous Hand Model
Agency: GUT / Miami
Client: Stella Artois Category: Out of Home / Billboards & Transit
Maratón CDMX 2024
Agency: Wieden+Kennedy México / Mexico City
Client: Nike Category: Out of Home / Billboards & Transit
Worm Food
Agency: VML Chile / Santiago + Clear Channel / Santiago + Oriental Films / Santiago de Chile + Gobierno de Chile / Santiago
Client: Gobierno de Chile Category: Out of Home
The Peeing People
Agency: VML / Milan + Hogarth Spain / Madrid + Racoon Studios / Milan
Client: Merck Category: Out of Home
The Spot
Agency: Ogilvy Australia / Sydney + The Glue Society / Sydney
Client: Bristol Myers Squibb and La Roche Posay Category: Out of Home
Heineken Heidden in Plain Sight
Agency: Leo / Kuala Lumpur
Client: Heineken Category: Out of Home / Series
Icons
Agency: BBH / London + Rare / London + Wellcom / London
Client: Tesco Category: Out of Home / Series
The Desert Runner
Agency: Havas Middle East / Dubai
Client: adidas Category: Out of Home / Brand Installations
Award:
2025 Direct Marketing Merit Award
Agency:
Circus Grey Peru / Lima + Apoyo Comunicación Peru / Lima + LLYC LIMA / Lima + DINAMO / Lima
Client:
UNACEM - Cemento Sol
Title:
SIGHTWALKS
Category:
Out of Home / Billboards & Transit
Annual ID:
OS25_DM049M
Award:
2025 Direct Marketing Merit Award
Agency:
GUT / Miami
Client:
Stella Artois
Title:
The World's Most Famous Hand Model
Category:
Out of Home / Billboards & Transit
Annual ID:
OS25_DM050M
Award:
2025 Direct Marketing Merit Award
Agency:
Wieden+Kennedy México / Mexico City
Client:
Nike
Title:
Maratón CDMX 2024
Category:
Out of Home / Billboards & Transit
Annual ID:
OS25_DM051M
Award:
2025 Health & Wellness Merit Award
Agency:
VML Chile / Santiago + Clear Channel / Santiago + Oriental Films / Santiago de Chile + Gobierno de Chile / Santiago
Client:
Gobierno de Chile
Title:
Worm Food
Category:
Out of Home
Annual ID:
OS25_HW058M
Award:
2025 Pharma Merit Award
Agency:
VML / Milan + Hogarth Spain / Madrid + Racoon Studios / Milan
Client:
Merck
Title:
The Peeing People
Category:
Out of Home
Annual ID:
OS25_PH014M
Award:
2025 Pharma Merit Award
Agency:
Ogilvy Australia / Sydney + The Glue Society / Sydney
Client:
Bristol Myers Squibb and La Roche Posay
Title:
The Spot
Category:
Out of Home
Annual ID:
OS25_PH015M
Award:
2025 Design Merit Award
Agency:
Uncommon Creative Studio / London
Client:
Vimeo
Title:
REFRAME
Category:
Out of Home / Series
Annual ID:
OS25_DE103M
Award:
2025 Design Merit Award
Agency:
Leo / Kuala Lumpur
Client:
Heineken
Title:
Heineken Heidden in Plain Sight
Category:
Out of Home / Series
Annual ID:
OS25_DE104M
Award:
2025 Design Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
PENNY
Title:
PRICE PACKS
Category:
Out of Home / Series
Annual ID:
OS25_DE105M
Award:
2025 Design Merit Award
Agency:
BBH / London + Rare / London + Wellcom / London
Client:
Tesco
Title:
Icons
Category:
Out of Home / Series
Annual ID:
OS25_DE106M