The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Hellmann's Club Classic
Agency: Ogilvy UK / London
Client: Hellmann’s Category: Packaging / Promotional
Sounds of the Land
Agency: SRMG Labs / Riyadh + DaHouse Audio / Los Angeles + Piloto / Sao Paulo
Client: Billboard Arabia Category: Packaging / Promotional
Spring has Arrived
Agency: Fictionist Studio / KUALA LUMPUR
Client: atmos Malaysia Category: Packaging / Promotional
Five Seconds of Magic
Agency: CALLEN / Austin + Stoopid Buddy Stoodios
Client: Disney Category: Packaging / Promotional
Packed Full Of History
Agency: CHEP Network
Client: Samsung Australia Category: Packaging / Specialty / Limited Edition
Apple Pencil Pro Packaging
Agency: Apple Marcom
Client: Apple Category: Packaging / Specialty / Limited Edition
Chocolat des Françaises
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt + Eddy Animation / Paris
Client: Chocolat des Français Category: Packaging / Specialty / Limited Edition
Other Hand
Agency: Goodby Silverstein & Partners
Client: Cheetos Category: Packaging / Specialty / Limited Edition
Award:
2025 Design Merit Award
Agency:
Ogilvy UK / London
Client:
Hellmann’s
Title:
Hellmann's Club Classic
Category:
Packaging / Promotional
Annual ID:
OS25_DE080M
Award:
2025 Design Merit Award
Agency:
SRMG Labs / Riyadh + DaHouse Audio / Los Angeles + Piloto / Sao Paulo
Client:
Billboard Arabia
Title:
Sounds of the Land
Category:
Packaging / Promotional
Annual ID:
OS25_DE081M
Award:
2025 Design Merit Award
Agency:
Fictionist Studio / KUALA LUMPUR
Client:
atmos Malaysia
Title:
Spring has Arrived
Category:
Packaging / Promotional
Annual ID:
OS25_DE082M
Award:
2025 Design Merit Award
Agency:
CALLEN / Austin + Stoopid Buddy Stoodios
Client:
Disney
Title:
Five Seconds of Magic
Category:
Packaging / Promotional
Annual ID:
OS25_DE083M
Award:
2025 Design Merit Award
Agency:
CHEP Network
Client:
Samsung Australia
Title:
Packed Full Of History
Category:
Packaging / Specialty / Limited Edition
Annual ID:
OS25_DE076M
Award:
2025 Design Merit Award
Agency:
Apple Marcom
Client:
Apple
Title:
Apple Pencil Pro Packaging
Category:
Packaging / Specialty / Limited Edition
Annual ID:
OS25_DE077M
Award:
2025 Design Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt + Eddy Animation / Paris
Client:
Chocolat des Français
Title:
Chocolat des Françaises
Category:
Packaging / Specialty / Limited Edition
Annual ID:
OS25_DE078M