The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
The Most Illegal Beer
Agency: HeimatTBWA\ Germany + Amoxi Media / Berlin + DaHouse Audio / Berlin + RTS Rieger Team / Stuttgart
Client: Muschicraft Beer Company Category: Physical Products
Rice of Glory
Agency: Grey / Buenos Aires + Maruri / Guayaquil + Grey Brasil / São Paulo
Client: Super Extra Category: Physical Products
Sad Kama-Chan
Agency: Grey Thailand / Bangkok + Food Passion / Bangkok
Client: Bar B Q Plaza Category: Physical Products
Award:
2025 Experiential & Immersive Merit Award
Agency:
VML / Detroit
Client:
Ford Motor Company
Title:
SupportBelt
Category:
Physical Products
Annual ID:
OS25_EX054M
Award:
2025 Experiential & Immersive Merit Award
Agency:
HeimatTBWA\ Germany + Amoxi Media / Berlin + DaHouse Audio / Berlin + RTS Rieger Team / Stuttgart
Client:
Muschicraft Beer Company
Title:
The Most Illegal Beer
Category:
Physical Products
Annual ID:
OS25_EX055M
Award:
2025 Experiential & Immersive Merit Award
Agency:
Ogilvy / Taipei
Client:
Luckin Coffee
Title:
Moutai Latte
Category:
Physical Products
Annual ID:
OS25_EX056M
Award:
2025 Experiential & Immersive Merit Award
Agency:
Grey / Buenos Aires + Maruri / Guayaquil + Grey Brasil / São Paulo
Client:
Super Extra
Title:
Rice of Glory
Category:
Physical Products
Annual ID:
OS25_EX057M