The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Wendy's Enters The Chat
Agency: VML / Kansas City + The Wendy's Company / Dublin OH
Client: The Wendy's Company Category: Popular Culture Impact
Turf Finder
Agency: Leo India / Mumbai + Pepsico India Holding Pvt Ltd / mumbai
Client: Gatorade Category: Popular Culture Impact
We Buy Your Vote
Agency: DAVID / São Paulo + CarbonoSoundLab / São Paulo + Mol / São Paulo
Client: Burger King Category: Popular Culture Impact
The 100th Edition
Agency: Scholz & Friends / Germany
Client: Frankfurter Allgemeine Zeitung Category: Popular Culture Impact
Rainbow Wool
Agency: SERVICEPLAN GERMANY / Munich
Client: Schäferei Stücke Category: Popular Culture Impact
Heinz Mustard X Mustard
Agency: The Kitchen North America + Cashmere
Client: Kraft Heinz Mustard Category: Popular Culture Impact
Rockstar Status
Agency: Ogilvy / Singapore + Sauce Universe / Jakarta
Client: Artotel Group Category: Popular Culture Impact
Award:
2025 Cultural Driver Merit Award
Agency:
VML / Kansas City + The Wendy's Company / Dublin OH
Client:
The Wendy's Company
Title:
Wendy's Enters The Chat
Category:
Popular Culture Impact
Annual ID:
OS25_CD010M
Award:
2025 Cultural Driver Merit Award
Agency:
Leo India / Mumbai + Pepsico India Holding Pvt Ltd / mumbai
Client:
Gatorade
Title:
Turf Finder
Category:
Popular Culture Impact
Annual ID:
OS25_CD011M
Award:
2025 Cultural Driver Merit Award
Agency:
DAVID / São Paulo + CarbonoSoundLab / São Paulo + Mol / São Paulo
Client:
Burger King
Title:
We Buy Your Vote
Category:
Popular Culture Impact
Annual ID:
OS25_CD012M
Award:
2025 Cultural Driver Merit Award
Agency:
Scholz & Friends / Germany
Client:
Frankfurter Allgemeine Zeitung
Title:
The 100th Edition
Category:
Popular Culture Impact
Annual ID:
OS25_CD013M
Award:
2025 Cultural Driver Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
Schäferei Stücke
Title:
Rainbow Wool
Category:
Popular Culture Impact
Annual ID:
OS25_CD014M
Award:
2025 Cultural Driver Merit Award
Agency:
The Kitchen North America + Cashmere
Client:
Kraft Heinz Mustard
Title:
Heinz Mustard X Mustard
Category:
Popular Culture Impact
Annual ID:
OS25_CD015M
Award:
2025 Cultural Driver Merit Award
Agency:
Ogilvy / Singapore + Sauce Universe / Jakarta
Client:
Artotel Group
Title:
Rockstar Status
Category:
Popular Culture Impact
Annual ID:
OS25_CD016M