The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Filter
-
Filter
Awards Archive
- Awards Archive
- Jury Archive
- Agency Rankings
- Independent Agency
- Design Firm
- Brand-Side Agency
- Brand
- Non-Profit Client
- Brand Parent Company
- Production Company
- Music & Sound Company
- Agency Network
- Independent Agency Network
- Agency Holding Company
- Creative
- Highest Ranked Work
- Country / Region
- Global Region
Discipline
-
Discipline
All
- All
- Best of Non-Profit
- Best of Show
- Brand-Side / In-House
- Branded Entertainment
- CMO Pencil
- Creative Effectiveness
- Creative Use of AI
- Creative Use of Data
- Creative Use of Technology
- Cultural Driver
- Design
- Direct Marketing
- Experiential & Immersive
- Film & Video
- Fusion Pencil
- Gaming
- Green Pencil
- Health & Wellness
- Integrated / Omnichannel
- Interactive, Online & Mobile
- IP & Product Design
- Moving Image Craft & Production
- Music & Sound Craft
- Out of Home
- Penta Pencil
- Pharma
- Print & Promotional
- Public Relations
- Radio & Audio-First
- Social Media
- Sustainable Development Goals Pencil
Category
-
Category
Promotional
- Select Category
- Active Engagement / Call to Action
- AI Craft
- AI Integration in New Products
- Animation
- Artist / Brand Collaboration
- Audio
- Augmented, Virtual & Mixed Reality (AR, VR, MR)
- B2B Communications
- Best of Brand-Side / In-House
- Best of Branded Entertainment
- Best of Creative Effectiveness
- Best of Creative Use of Data
- Best of Creative Use of Technology
- Best of Cultural Driver
- Best of Design
- Best of Direct Marketing
- Best of Experiential & Immersive
- Best of Film & Video
- Best of Gaming
- Best of Health & Wellness
- Best of Integrated / Omnichannel
- Best of Interactive, Online & Mobile
- Best of IP & Product Design
- Best of Moving Image Craft & Production
- Best of Music & Sound Craft
- Best of Non-Profit
- Best of Out of Home
- Best of Pharma
- Best of Print & Promotional
- Best of Public Relations
- Best of Radio & Audio-First
- Best of Show
- Best of Social Media
- Billboards & Transit
- Books / Booklets / Brochures
- Brand Identity
- Brand Installations
- Brand Partnerships
- Brand Placement / In Game
- Brand Voice
- Branded AI
- Branded Content
- Branded Entertainment for Good
- Branded Game
- Broadcast
- Business Transformation
- Campaigns for Good
- Casting
- Cinema Advertising
- Cinematography
- CMO Pencil
- Commerce
- Community Building
- Content at the Speed of Culture
- Corporate Communications
- Craft
- Craft - UX / UI
- Creative AI Pioneer
- Creative Effectiveness
- Creative Use of Data
- Current Event Response
- Custom Content
- Customer Experience / CX
- Data for Good
- Data Visualization
- Data-Driven Personalization
- Design for Good
- Digital & Online
- Digital Design
- Digital Installations
- Direct Marketing
- Direct Marketing for Good
- Direction
- Editing
- Editorial
- Events
- Events & Experiential
- Experiential
- Experiential & Immersive
- Experiential & Immersive for Good
- Experiential & Installations
- Experiential / Immersive / Events
- Experiential Audio
- Experiential Music & Sound
- Experiential Radio & Audio
- Experimental / Internal Projects / R&D
- Film & Video
- Film & Video for Good
- Full Length Video
- Fusion Pencil
- Game Marketing
- Games / Gaming
- Gaming
- Gaming for Good
- Green Pencil
- Guerilla / Game Modification
- Immersive Spaces
- In-Market
- Influencer Marketing
- Innovation
- Innovation in AI
- Innovation in Moving Image Craft
- Innovation in Music & Sound Craft
- Integrated / Omnichannel Campaign
- Integrated / Omnichannel Campaigns for Good
- Integrated / Omnichannel PR Campaign
- Interactive & Mobile for Good
- Internal Communications
- Livestream
- Long Form Video
- Low Budget
- Magazine
- Mobile Applications
- Mobile Gaming
- Moving Image
- Multicultural Impact
- Music Adaptation
- Music Videos
- Newspaper
- Non-traditional & Guerrilla Marketing
- Online
- Online & Mobile
- Online & Mobile Video
- Online Advertising
- Online Community Platform
- Original Music
- Out of Home
- Out of Home for Good
- P.O.P. & In-Store
- Packaging
- Penta Pencil
- Physical Items
- Physical Product & Mobile Integration
- Physical Products
- Physical Products & Apparel
- Popular Culture Impact
- Posters
- Print & Promotional for Good
- Product Packaging
- Production Design
- Products
- Products for Good
- Promotional
- Promotional Items
- Public Relations
- Public Relations for Good
- Radio & Audio
- Radio & Audio for Good
- Real-Time Data
- Reputation Management
- Responsive Environments
- Short Form Video
- Social Channel
- Social Media
- Social Media for Good
- Social Media Post
- Social Post
- Sonic Branding / Branded Audio
- Sound Design
- Sound Editing
- Sound Mixing
- Spatial Design
- Special / Practical Effects
- Storytelling
- Streaming and Influencer
- Stunts & Activations
- Sustainable Development Goals
- Targeted Video
- Targeting
- Technology as a Creative Tool
- Technology for Good
- Title Sequences
- Traditional Media Relations
- Trailers & Teasers
- TV, VOD, & Online
- Typography
- Use of AI
- Use of Drama
- Use of Gaming as a Tool
- Use of Humor
- Use of Licensed Music
- Use of Smart Devices & Voice Assistants
- Use of Technology
- User-Generated Content (UGC)
- Utility
- Visual Effects
- Websites
- Writing
Sub-Category
-
Sub-Category
Select Sub-Category
- Select Sub-Category
- Wildcard
- Promotional
- Print Advertisements
- Physical Product
- Physical Items
- Integrated Digital & Physical Product
- Fashion Collaboration
- Collateral Items
- Booklets, Books & Brochures
- Booklets & Brochures
- Booklet / Brochure / Catalog / Press Promotional Kits
- Apparel
Filter
-
Filter
Awards Archive
- Awards Archive
- Jury Archive
- Agency Rankings
- Independent Agency
- Design Firm
- Brand-Side Agency
- Brand
- Non-Profit Client
- Brand Parent Company
- Production Company
- Music & Sound Company
- Agency Network
- Independent Agency Network
- Agency Holding Company
- Creative
- Highest Ranked Work
- Country / Region
- Global Region
Award
Agency
Client
Title
Category
Annual ID
The Rewear Chair
Agency: Uncommon Creative Studio / London
Client: Ecover Category: Promotional / Physical Product
Thanks for Coke-Creating
Agency: VML / New York
Client: The Coca-Cola Company Category: Promotional / Physical Product
Packed Full Of History
Agency: CHEP Network
Client: Samsung Australia Category: Promotional / Physical Items
Steal Artois
Agency: VML Chile / Santiago + ABInBev / Santiago + Clio / Santiago + Rebolucion / Santiago
Client: Stella Artois Category: Promotional / Physical Items
It's time to (re)boot
Agency: AKQA Bloom + Cego + Plant + Zebra
Client: (re)boot Category: Promotional / Physical Items
THE WORLD’S FIRST BUILDABLE MAGAZINE COVER
Agency: Our LEGO Agency / Shanghai + STUFF STUDIO / Shanghai
Client: LEGO Category: Promotional / Print Advertisements
Black Lights
Agency: AlmapBBDO / Sao Paulo + Dialeto Studio / Sao Paulo + Raw Audio / Sao Paulo
Client: Bradesco Seguros & Empregue Afro/GOMA & Museu Afro-UFBA Category: Promotional / Booklets, Books & Brochures
Lidlize
Agency: Marcel / Paris + Lidl / Paris
Client: Lidl Category: Promotional / Integrated Digital & Physical Product
Award:
2025 IP & Product Design Merit Award
Agency:
Uncommon Creative Studio / London
Client:
Ecover
Title:
The Rewear Chair
Category:
Promotional / Physical Product
Annual ID:
OS25_IP011M
Award:
2025 IP & Product Design Merit Award
Agency:
VML / New York
Client:
The Coca-Cola Company
Title:
Thanks for Coke-Creating
Category:
Promotional / Physical Product
Annual ID:
OS25_IP012M
Award:
2025 Design Merit Award
Agency:
VML / Detroit
Client:
Ford Motor Company
Title:
SupportBelt
Category:
Promotional / Physical Items
Annual ID:
OS25_DE071M
Award:
2025 Design Merit Award
Agency:
CHEP Network
Client:
Samsung Australia
Title:
Packed Full Of History
Category:
Promotional / Physical Items
Annual ID:
OS25_DE072M
Award:
2025 Design Merit Award
Agency:
VML Chile / Santiago + ABInBev / Santiago + Clio / Santiago + Rebolucion / Santiago
Client:
Stella Artois
Title:
Steal Artois
Category:
Promotional / Physical Items
Annual ID:
OS25_DE073M
Award:
2025 Design Merit Award
Agency:
AKQA Bloom + Cego + Plant + Zebra
Client:
(re)boot
Title:
It's time to (re)boot
Category:
Promotional / Physical Items
Annual ID:
OS25_DE074M
Award:
2025 Design Merit Award
Agency:
LePub / Milan
Client:
Heineken
Title:
The Boring Phone
Category:
Promotional / Physical Items
Annual ID:
OS25_DE075M
Award:
2025 Design Merit Award
Agency:
Our LEGO Agency / Shanghai + STUFF STUDIO / Shanghai
Client:
LEGO
Title:
THE WORLD’S FIRST BUILDABLE MAGAZINE COVER
Category:
Promotional / Print Advertisements
Annual ID:
OS25_DE069M
Award:
2025 Design Merit Award
Agency:
AlmapBBDO / Sao Paulo + Dialeto Studio / Sao Paulo + Raw Audio / Sao Paulo
Client:
Bradesco Seguros & Empregue Afro/GOMA & Museu Afro-UFBA
Title:
Black Lights
Category:
Promotional / Booklets, Books & Brochures
Annual ID:
OS25_DE070M