The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Filter
-
Filter
Awards Archive
- Awards Archive
- Jury Archive
- Agency Rankings
- Independent Agency
- Design Firm
- Brand-Side Agency
- Brand
- Non-Profit Client
- Brand Parent Company
- Production Company
- Music & Sound Company
- Agency Network
- Independent Agency Network
- Agency Holding Company
- Creative
- Highest Ranked Work
- Country / Region
- Global Region
Discipline
-
Discipline
All
- All
- Best of Non-Profit
- Best of Show
- Brand-Side / In-House
- Branded Entertainment
- CMO Pencil
- Creative Effectiveness
- Creative Use of AI
- Creative Use of Data
- Creative Use of Technology
- Cultural Driver
- Design
- Direct Marketing
- Experiential & Immersive
- Film & Video
- Fusion Pencil
- Gaming
- Green Pencil
- Health & Wellness
- Integrated / Omnichannel
- Interactive, Online & Mobile
- IP & Product Design
- Moving Image Craft & Production
- Music & Sound Craft
- Out of Home
- Penta Pencil
- Pharma
- Print & Promotional
- Public Relations
- Radio & Audio-First
- Social Media
- Sustainable Development Goals Pencil
Category
-
Category
Use of Technology
- Select Category
- Active Engagement / Call to Action
- AI Craft
- AI Integration in New Products
- Animation
- Artist / Brand Collaboration
- Audio
- Augmented, Virtual & Mixed Reality (AR, VR, MR)
- B2B Communications
- Best of Brand-Side / In-House
- Best of Branded Entertainment
- Best of Creative Effectiveness
- Best of Creative Use of Data
- Best of Creative Use of Technology
- Best of Cultural Driver
- Best of Design
- Best of Direct Marketing
- Best of Experiential & Immersive
- Best of Film & Video
- Best of Gaming
- Best of Health & Wellness
- Best of Integrated / Omnichannel
- Best of Interactive, Online & Mobile
- Best of IP & Product Design
- Best of Moving Image Craft & Production
- Best of Music & Sound Craft
- Best of Non-Profit
- Best of Out of Home
- Best of Pharma
- Best of Print & Promotional
- Best of Public Relations
- Best of Radio & Audio-First
- Best of Show
- Best of Social Media
- Billboards & Transit
- Books / Booklets / Brochures
- Brand Identity
- Brand Installations
- Brand Partnerships
- Brand Placement / In Game
- Brand Voice
- Branded AI
- Branded Content
- Branded Entertainment for Good
- Branded Game
- Broadcast
- Business Transformation
- Campaigns for Good
- Casting
- Cinema Advertising
- Cinematography
- CMO Pencil
- Commerce
- Community Building
- Content at the Speed of Culture
- Corporate Communications
- Craft
- Craft - UX / UI
- Creative AI Pioneer
- Creative Effectiveness
- Creative Use of Data
- Current Event Response
- Custom Content
- Customer Experience / CX
- Data for Good
- Data Visualization
- Data-Driven Personalization
- Design for Good
- Digital & Online
- Digital Design
- Digital Installations
- Direct Marketing
- Direct Marketing for Good
- Direction
- Editing
- Editorial
- Events
- Events & Experiential
- Experiential
- Experiential & Immersive
- Experiential & Immersive for Good
- Experiential & Installations
- Experiential / Immersive / Events
- Experiential Audio
- Experiential Music & Sound
- Experiential Radio & Audio
- Experimental / Internal Projects / R&D
- Film & Video
- Film & Video for Good
- Full Length Video
- Fusion Pencil
- Game Marketing
- Games / Gaming
- Gaming
- Gaming for Good
- Green Pencil
- Guerilla / Game Modification
- Immersive Spaces
- In-Market
- Influencer Marketing
- Innovation
- Innovation in AI
- Innovation in Moving Image Craft
- Innovation in Music & Sound Craft
- Integrated / Omnichannel Campaign
- Integrated / Omnichannel Campaigns for Good
- Integrated / Omnichannel PR Campaign
- Interactive & Mobile for Good
- Internal Communications
- Livestream
- Long Form Video
- Low Budget
- Magazine
- Mobile Applications
- Mobile Gaming
- Moving Image
- Multicultural Impact
- Music Adaptation
- Music Videos
- Newspaper
- Non-traditional & Guerrilla Marketing
- Online
- Online & Mobile
- Online & Mobile Video
- Online Advertising
- Online Community Platform
- Original Music
- Out of Home
- Out of Home for Good
- P.O.P. & In-Store
- Packaging
- Penta Pencil
- Physical Items
- Physical Product & Mobile Integration
- Physical Products
- Physical Products & Apparel
- Popular Culture Impact
- Posters
- Print & Promotional for Good
- Product Packaging
- Production Design
- Products
- Products for Good
- Promotional
- Promotional Items
- Public Relations
- Public Relations for Good
- Radio & Audio
- Radio & Audio for Good
- Real-Time Data
- Reputation Management
- Responsive Environments
- Short Form Video
- Social Channel
- Social Media
- Social Media for Good
- Social Media Post
- Social Post
- Sonic Branding / Branded Audio
- Sound Design
- Sound Editing
- Sound Mixing
- Spatial Design
- Special / Practical Effects
- Storytelling
- Streaming and Influencer
- Stunts & Activations
- Sustainable Development Goals
- Targeted Video
- Targeting
- Technology as a Creative Tool
- Technology for Good
- Title Sequences
- Traditional Media Relations
- Trailers & Teasers
- TV, VOD, & Online
- Typography
- Use of AI
- Use of Drama
- Use of Gaming as a Tool
- Use of Humor
- Use of Licensed Music
- Use of Smart Devices & Voice Assistants
- Use of Technology
- User-Generated Content (UGC)
- Utility
- Visual Effects
- Websites
- Writing
Sub-Category
-
Sub-Category
Select Sub-Category
- Select Sub-Category
- Use of Technology
- AI
Filter
-
Filter
Awards Archive
- Awards Archive
- Jury Archive
- Agency Rankings
- Independent Agency
- Design Firm
- Brand-Side Agency
- Brand
- Non-Profit Client
- Brand Parent Company
- Production Company
- Music & Sound Company
- Agency Network
- Independent Agency Network
- Agency Holding Company
- Creative
- Highest Ranked Work
- Country / Region
- Global Region
Award
Agency
Client
Title
Category
Annual ID
VISIONGRAM
Agency: DENTSU INC. / Tokyo + Pyramid Film Quadra Inc. / Tokyo + SHINDII, LLC. / Kanagawa
Client: JAPAN BLIND JUDO FEDERATION Category: Use of Technology
Gamer Loan
Agency: Paradais DDB / Guayaquil + YEPETO / Guayaquil
Client: Banco del Pacífico Category: Use of Technology
Voice 2 Diabetes
Agency: Klick Health / Toronto
Client: KVI Brave Fund INC Category: Use of Technology
Introducing Immersive Video on Apple Vision Pro
Agency: Apple Marcom + TBWA\Media Arts Lab / Los Angeles
Client: Apple Category: Use of Technology
Lap of Legends
Agency: FCB / New York + AB InBev - Michelob Ultra
Client: AB InBev / Michelob ULTRA Category: Use of Technology / AI
The Revived
Agency: BBDO GmbH / Duesseldorf + Brand Ukraine / Kyiv + Supreme Music / Berlin + Tektite / Berlin
Client: Brand Ukraine Category: Use of Technology / AI
A Toast Between Legends
Agency: Rosewood Creative / Los Angeles + Still G.I.N. by Dr. Dre and Snoop Dogg / Los Angeles + Metaphysic.ai / London + Freenjoy / Los Angeles
Client: Still G.I.N. by Dr. Dre and Snoop Dogg Category: Use of Technology / AI
THE DOVE CODE
Agency: Droga5 / Sao Paulo + Unilever - Dove / São Paulo
Client: Unilever - Dove Category: Use of Technology / AI
Award:
2025 Creative Use of Data Merit Award
Agency:
FCB / New York
Client:
Spotify
Title:
Spreadbeats
Category:
Use of Technology
Annual ID:
OS25_CU032M
Award:
2025 Creative Use of Data Merit Award
Agency:
DENTSU INC. / Tokyo + Pyramid Film Quadra Inc. / Tokyo + SHINDII, LLC. / Kanagawa
Client:
JAPAN BLIND JUDO FEDERATION
Title:
VISIONGRAM
Category:
Use of Technology
Annual ID:
OS25_CU033M
Award:
2025 Creative Use of Data Merit Award
Agency:
Paradais DDB / Guayaquil + YEPETO / Guayaquil
Client:
Banco del Pacífico
Title:
Gamer Loan
Category:
Use of Technology
Annual ID:
OS25_CU034M
Award:
2025 Creative Use of Data Merit Award
Agency:
Klick Health / Toronto
Client:
KVI Brave Fund INC
Title:
Voice 2 Diabetes
Category:
Use of Technology
Annual ID:
OS25_CU035M
Award:
2025 Moving Image Craft & Production Merit Award
Agency:
Apple Marcom + TBWA\Media Arts Lab / Los Angeles
Client:
Apple
Title:
Introducing Immersive Video on Apple Vision Pro
Category:
Use of Technology
Annual ID:
OS25_MI120M
Award:
2025 Moving Image Craft & Production Merit Award
Agency:
NOMINT / London
Client:
WWF
Title:
In Hot Water
Category:
Use of Technology
Annual ID:
OS25_MI121M
Award:
2025 Moving Image Craft & Production Merit Award
Agency:
FCB / New York + AB InBev - Michelob Ultra
Client:
AB InBev / Michelob ULTRA
Title:
Lap of Legends
Category:
Use of Technology / AI
Annual ID:
OS25_MI122M
Award:
2025 Moving Image Craft & Production Merit Award
Agency:
BBDO GmbH / Duesseldorf + Brand Ukraine / Kyiv + Supreme Music / Berlin + Tektite / Berlin
Client:
Brand Ukraine
Title:
The Revived
Category:
Use of Technology / AI
Annual ID:
OS25_MI123M
Award:
2025 Moving Image Craft & Production Merit Award
Agency:
Rosewood Creative / Los Angeles + Still G.I.N. by Dr. Dre and Snoop Dogg / Los Angeles + Metaphysic.ai / London + Freenjoy / Los Angeles
Client:
Still G.I.N. by Dr. Dre and Snoop Dogg
Title:
A Toast Between Legends
Category:
Use of Technology / AI
Annual ID:
OS25_MI124M