The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Blizzard Brew
Agency: draftLine + Genesco + 3PM + Buffalo Bills
Client: Bud Light Category: Products
Stranger Things in Search
Agency: Google Creative Team / Mountain View + Netflix / Los Angeles
Client: Google + Netflix Category: Promotional Items
Polaroid Flip Campaign
Agency: Polaroid International B.V. / Amsterdam
Client: Polaroid International B.V. Category: Out of Home
BEST AFTER 2055
Agency: Shiseido Creative / Tokyo + BBmedia Inc. / Tokyo
Client: Takamatsu city Category: Community Engagement
Mr Fuzzy's Big Adventure
Agency: Google Creative Team / Mountain View
Client: Google Category: Film & Video
Unavailable
Agency: Squarespace + One of Us + Trim Editing + Superprime
Client: Squarespace Category: Craft / Use of Drama
For Papa!
Agency: McCann / New York + BBDO / Chicago + Local Produce
Client: Instacart Category: Craft / Art Direction
Award:
2026 Brand-Side / In-House Bronze Pencil
Agency:
draftLine + Genesco + 3PM + Buffalo Bills
Client:
Bud Light
Title:
Blizzard Brew
Category:
Products
Annual ID:
OS26_BS013B
Award:
2026 Brand-Side / In-House Bronze Pencil
Agency:
Google Creative Team / Mountain View + Netflix / Los Angeles
Client:
Google + Netflix
Title:
Stranger Things in Search
Category:
Promotional Items
Annual ID:
OS26_BS014B
Award:
2026 Brand-Side / In-House Bronze Pencil
Agency:
Polaroid International B.V. / Amsterdam
Client:
Polaroid International B.V.
Title:
Polaroid Flip Campaign
Category:
Out of Home
Annual ID:
OS26_BS015B
Award:
2026 Brand-Side / In-House Bronze Pencil
Agency:
Canva + Asteroide / São Paulo
Client:
Canva
Title:
JaCanva
Category:
Branded Content
Annual ID:
OS26_BS016B
Award:
2026 Brand-Side / In-House Bronze Pencil
Agency:
Shiseido Creative / Tokyo + BBmedia Inc. / Tokyo
Client:
Takamatsu city
Title:
BEST AFTER 2055
Category:
Community Engagement
Annual ID:
OS26_BS017B
Award:
2026 Brand-Side / In-House Bronze Pencil
Agency:
Google Creative Team / Mountain View
Client:
Google
Title:
Mr Fuzzy's Big Adventure
Category:
Film & Video
Annual ID:
OS26_BS018B
Award:
2026 Brand-Side / In-House Bronze Pencil
Agency:
Squarespace + One of Us + Trim Editing + Superprime
Client:
Squarespace
Title:
Unavailable
Category:
Craft / Use of Drama
Annual ID:
OS26_BS019B