The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
FICTIONAL INSURANCE
Agency: DDB Colombia (TBWA\Colombia) / Bogotá
Client: RCN/ SEGUROS DEL ESTADO Category: Online & Mobile Video / Interactive Video, Storytelling & Experiences
Bedtime Donations
Agency: INNOCEAN / Berlin + Royal Society for Blind Children / London + Buzzwoo / Berlin + DaHouse Audio / Los Angeles
Client: Royal Society for Blind Children Category: Interactive & Mobile for Good
Safe Sketch
Agency: Cheil Hong Kong + AniMotion Studio Ltd (Things That Move Ltd) / HK
Client: Save the Children Category: Interactive & Mobile for Good
WRITING & DESIGN corporate website
Agency: mount inc. / Tokyo + WRITING & DESIGN Inc. / Tokyo + WRITING & DESIGN PARTNERS Inc. / Tokyo
Client: WRITING & DESIGN Inc. / WRITING & DESIGN PARTNERS Inc. Category: Craft / Art Direction
Caption with Intention
Agency: Omnicom / Chicago + Omnicom Production / Chicago + Pes Motion Studio / Chicago
Client: Rakish Entertainment Category: Innovation / Execution in Interactive, Online, & Mobile
Award:
2026 Interactive, Online & Mobile Bronze Pencil
Agency:
DDB Colombia (TBWA\Colombia) / Bogotá
Client:
RCN/ SEGUROS DEL ESTADO
Title:
FICTIONAL INSURANCE
Category:
Online & Mobile Video / Interactive Video, Storytelling & Experiences
Annual ID:
OS26_IN008B
Award:
2026 Interactive, Online & Mobile Bronze Pencil
Agency:
INNOCEAN / Berlin + Royal Society for Blind Children / London + Buzzwoo / Berlin + DaHouse Audio / Los Angeles
Client:
Royal Society for Blind Children
Title:
Bedtime Donations
Category:
Interactive & Mobile for Good
Annual ID:
OS26_IN009B
Award:
2026 Interactive, Online & Mobile Bronze Pencil
Agency:
Cheil Hong Kong + AniMotion Studio Ltd (Things That Move Ltd) / HK
Client:
Save the Children
Title:
Safe Sketch
Category:
Interactive & Mobile for Good
Annual ID:
OS26_IN010B
Award:
2026 Interactive, Online & Mobile Bronze Pencil
Agency:
mount inc. / Tokyo + WRITING & DESIGN Inc. / Tokyo + WRITING & DESIGN PARTNERS Inc. / Tokyo
Client:
WRITING & DESIGN Inc. / WRITING & DESIGN PARTNERS Inc.
Title:
WRITING & DESIGN corporate website
Category:
Craft / Art Direction
Annual ID:
OS26_IN011B