The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
Navy SubReddit Hunt
Agency: VML / Dallas
Client: U.S. Navy Category: Social Post / Single Platform Series
Vaseline Verified
Agency: Ogilvy / Singapore + Ogilvy South Africa + Ogilvy UK / London + Ogilvy / New York
Client: Vaseline Category: Community Building
Expedition Impossible
Agency: adam&eve\TBWA / London + Smuggler
Client: Columbia Sportswear Category: Social Media Stunts & Activations
Abracadabra: From Fan to Featured
Agency: McCann XBC / New York
Client: Mastercard Category: Influencer Marketing / Use of Celebrity
Tide Collateral Stains
Agency: Saatchi & Saatchi NY / New York + O Positive / New York + MSL / New York + Procter & Gamble / Cincinnati
Client: Tide Category: Brand Partnerships
A Critter Carol
Agency: TBWA\Media Arts Lab / Los Angeles + Smuggler + Untold Stories + Racket Club
Client: Apple Category: Craft / Use of Humor
Award:
2026 Social Media Silver Pencil
Agency:
VML South Africa
Client:
Vaseline
Title:
Mntana Ka Gogo
Category:
Social Post / Single
Annual ID:
OS26_SM006S
Award:
2026 Social Media Silver Pencil
Agency:
VML / Dallas
Client:
U.S. Navy
Title:
Navy SubReddit Hunt
Category:
Social Post / Single Platform Series
Annual ID:
OS26_SM007S
Award:
2026 Social Media Silver Pencil
Agency:
Ogilvy / Singapore + Ogilvy South Africa + Ogilvy UK / London + Ogilvy / New York
Client:
Vaseline
Title:
Vaseline Verified
Category:
Community Building
Annual ID:
OS26_SM008S
Award:
2026 Social Media Silver Pencil
Agency:
adam&eve\TBWA / London + Smuggler
Client:
Columbia Sportswear
Title:
Expedition Impossible
Category:
Social Media Stunts & Activations
Annual ID:
OS26_SM009S
Award:
2026 Social Media Silver Pencil
Agency:
McCann XBC / New York
Client:
Mastercard
Title:
Abracadabra: From Fan to Featured
Category:
Influencer Marketing / Use of Celebrity
Annual ID:
OS26_SM010S
Award:
2026 Social Media Silver Pencil
Agency:
Saatchi & Saatchi NY / New York + O Positive / New York + MSL / New York + Procter & Gamble / Cincinnati
Client:
Tide
Title:
Tide Collateral Stains
Category:
Brand Partnerships
Annual ID:
OS26_SM011S
Award:
2026 Social Media Silver Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles + Smuggler + Untold Stories + Racket Club
Client:
Apple
Title:
A Critter Carol
Category:
Craft / Use of Humor
Annual ID:
OS26_SM012S