The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
The Count
Agency: FCB Canada (TBWA\Canada) / Toronto
Client: SickKids Foundation Category: Direction / Single
Weight of Pain
Agency: Synthesis agency / Tashkent + National Agency for Social Protection under the President of the Republic of Uzbekistan / Tashkent + Khabi Media / Tashkent
Client: National Agency for Social Protection Category: Direction / Single
A Time And A Place
Agency: Mother / London + Biscuit Filmworks / London + Edelman / New York
Client: Anthropic Category: Direction / Series
My Gut Friend
Agency: GUT / Mexico City + Can Can Club / Buenos Aires + Primo Content / Buenos Aires
Client: GUT Category: Animation / Single
Who’s waiting for you?
Agency: Wieden+Kennedy Mexico + Victoria / CDMX + Colossal / Curitiba + The Youth / Curitiba
Client: Cerveza Victoria Category: Animation / Single
No Project without Drama
Agency: HeimatTBWA\ Berlin
Client: HORNBACH Category: Special / Practical Effects / Single
Wake Up
Agency: Droga5, part of Accenture Song / New York + Microsoft / Redmond + 1920vfx / London + RESET / Los Angeles
Client: Xbox Category: Production Design
See It Differently
Agency: Uncommon Creative Studio / London + Tenthree / London + Blinkink / London
Client: BRITBOX Category: Production Design
Shoot for the moon
Agency: TBWA\Paris + \Else + Solab Films + Digital District
Client: Winamax Category: Production Design
Award:
2026 Moving Image Craft & Production Silver Pencil
Agency:
FCB Canada (TBWA\Canada) / Toronto
Client:
SickKids Foundation
Title:
The Count
Category:
Direction / Single
Annual ID:
OS26_MI009S
Award:
2026 Moving Image Craft & Production Silver Pencil
Agency:
Synthesis agency / Tashkent + National Agency for Social Protection under the President of the Republic of Uzbekistan / Tashkent + Khabi Media / Tashkent
Client:
National Agency for Social Protection
Title:
Weight of Pain
Category:
Direction / Single
Annual ID:
OS26_MI010S
Award:
2026 Moving Image Craft & Production Silver Pencil
Agency:
Mother / London + Biscuit Filmworks / London + Edelman / New York
Client:
Anthropic
Title:
A Time And A Place
Category:
Direction / Series
Annual ID:
OS26_MI011S
Award:
2026 Moving Image Craft & Production Silver Pencil
Agency:
GUT / Mexico City + Can Can Club / Buenos Aires + Primo Content / Buenos Aires
Client:
GUT
Title:
My Gut Friend
Category:
Animation / Single
Annual ID:
OS26_MI012S
Award:
2026 Moving Image Craft & Production Silver Pencil
Agency:
Wieden+Kennedy Mexico + Victoria / CDMX + Colossal / Curitiba + The Youth / Curitiba
Client:
Cerveza Victoria
Title:
Who’s waiting for you?
Category:
Animation / Single
Annual ID:
OS26_MI013S
Award:
2026 Moving Image Craft & Production Silver Pencil
Agency:
HeimatTBWA\ Berlin
Client:
HORNBACH
Title:
No Project without Drama
Category:
Special / Practical Effects / Single
Annual ID:
OS26_MI014S
Award:
2026 Moving Image Craft & Production Silver Pencil
Agency:
HeimatTBWA\ Berlin
Client:
HORNBACH
Title:
No Project without Drama
Category:
Production Design
Annual ID:
OS26_MI015S
Award:
2026 Moving Image Craft & Production Silver Pencil
Agency:
Droga5, part of Accenture Song / New York + Microsoft / Redmond + 1920vfx / London + RESET / Los Angeles
Client:
Xbox
Title:
Wake Up
Category:
Production Design
Annual ID:
OS26_MI016S
Award:
2026 Moving Image Craft & Production Silver Pencil
Agency:
Uncommon Creative Studio / London + Tenthree / London + Blinkink / London
Client:
BRITBOX
Title:
See It Differently
Category:
Production Design
Annual ID:
OS26_MI017S
Award:
2026 Moving Image Craft & Production Silver Pencil
Agency:
TBWA\Paris + \Else + Solab Films + Digital District
Client:
Winamax
Title:
Shoot for the moon
Category:
Production Design
Annual ID:
OS26_MI018S