The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
No Project without Drama
Agency: HeimatTBWA\ Berlin
Client: HORNBACH Category: Best of Moving Image Craft & Production
Weight of Pain
Agency: Synthesis agency / Tashkent + National Agency for Social Protection under the President of the Republic of Uzbekistan / Tashkent + Khabi Media / Tashkent
Client: National Agency for Social Protection Category: Cinematography / Single
18 Months
Agency: Klick Health / Toronto + Jamute + Zombie Animation
Client: Second Nurture Category: Animation / Single
Wake Up
Agency: Droga5, part of Accenture Song / New York + Microsoft / Redmond + 1920vfx / London + RESET / Los Angeles
Client: Xbox Category: Visual Effects / Single
See It Differently
Agency: Uncommon Creative Studio / London + Tenthree / London + Blinkink / London
Client: BRITBOX Category: Special / Practical Effects / Single
The Count
Agency: FCB Canada (TBWA\Canada) / Toronto
Client: SickKids Foundation Category: Casting / Real People
I'm Not Remarkable
Agency: Apple Marcom + Somesuch + Trim Editing + Wave Studios
Client: Apple Category: Casting / Real People
Caption with Intention
Agency: Omnicom / Chicago + Omnicom Production / Chicago + Pes Motion Studio / Chicago
Client: Rakish Entertainment Category: Innovation in Moving Image Craft
The Count
Agency: FCB Canada (TBWA\Canada) / Toronto
Client: SickKids Foundation Category: Direction / Single
Weight of Pain
Agency: Synthesis agency / Tashkent + National Agency for Social Protection under the President of the Republic of Uzbekistan / Tashkent + Khabi Media / Tashkent
Client: National Agency for Social Protection Category: Direction / Single
A Time And A Place
Agency: Mother / London + Biscuit Filmworks / London + Edelman / New York
Client: Anthropic Category: Direction / Series
My Gut Friend
Agency: GUT / Mexico City + Can Can Club / Buenos Aires + Primo Content / Buenos Aires
Client: GUT Category: Animation / Single
Who’s waiting for you?
Agency: Wieden+Kennedy Mexico + Victoria / CDMX + Colossal / Curitiba + The Youth / Curitiba
Client: Cerveza Victoria Category: Animation / Single
No Project without Drama
Agency: HeimatTBWA\ Berlin
Client: HORNBACH Category: Special / Practical Effects / Single
Wake Up
Agency: Droga5, part of Accenture Song / New York + Microsoft / Redmond + 1920vfx / London + RESET / Los Angeles
Client: Xbox Category: Production Design
See It Differently
Agency: Uncommon Creative Studio / London + Tenthree / London + Blinkink / London
Client: BRITBOX Category: Production Design
Shoot for the moon
Agency: TBWA\Paris + \Else + Solab Films + Digital District
Client: Winamax Category: Production Design
The shooting
Agency: Grey México / Mexico City + Oriental Films / Mexico City
Client: La Unión newspaper and Articulo 19 Category: Direction / Single
Everything, Covered: 100 Years of The New Yorker
Agency: Le Truc / New York + Roof Studio / New York + Human / New York
Client: The New Yorker Category: Editing / Single
The Most Brilliant Failure.
Agency: Scholz & Friends / Berlin
Client: IWC Schaffhausen Category: Cinematography / Single
The shooting
Agency: Grey México / Mexico City + Oriental Films / Mexico City
Client: La Unión newspaper and Articulo 19 Category: Cinematography / Single
The Count
Agency: FCB Canada (TBWA\Canada) / Toronto
Client: SickKids Foundation Category: Cinematography / Single
In Good Time
Agency: Mother / New York + Uber / New York
Client: Uber Category: Cinematography / Single
Drop In
Agency: Riff Raff Films / London + Uncommon Creative Studio / New York
Client: EA Skate Category: Cinematography / Single
Unloved
Agency: Wizz@Quad / Clichy + DIVINE / Paris + Illogic / Montpellier
Client: Intermarché Category: Animation / Single
Shoot for the moon
Agency: TBWA\Paris + \Else + Solab Films + Digital District
Client: Winamax Category: Visual Effects / Single
Possible Lives Here
Agency: Zulu Alpha Kilo / Toronto + President’s Choice
Client: President's Choice Category: Special / Practical Effects / Single
Trails Will Blaze
Agency: NOMINT / London + BBC Creative / London
Client: BBC Category: Special / Practical Effects / Single
A Time And A Place
Agency: Mother / London + Biscuit Filmworks / London + Edelman / New York
Client: Anthropic Category: Casting / Actor
This Is Not A Soft Drink
Agency: Lucky Generals / London
Client: IRN-BRU Category: Casting / Real People
With Love, Italy
Agency: Ogilvy / New York + Spark & Riot / New York + Cabin / Santa Monica, CA
Client: Sanpellegrino CIAO! Category: Casting / Celebrity / Influencer
ANCESTRA
Agency: Google Creative Team / Mountain View + Chromista / Camden + Primordial Soup / Los Angeles + Google DeepMind / Mountain View
Client: Google Category: Use of Technology / AI
18 Months
Agency: Klick Health / Toronto + Jamute + Zombie Animation
Client: Second Nurture Category: Direction / Single
The Final Copy of Ilon Specht
Agency: McCann / Paris + Beauty-Co Lab / New York + Breakwater Studios / Los Angeles + Traverse32 / New York
Client: L'Oréal Paris Category: Direction / Single
Birds Never Forget To Fly
Agency: Playmakers / Tbilisi + Heima Production / Tbilisi + Enkeny Films / Tbilisi
Client: PSP Category: Direction / Single
Discover What's Next
Agency: PRETTYBIRD / Culver City + Wieden+Kennedy / Portland + PRETTYBIRD / London + Netflix
Client: Netflix Category: Direction / Single
Wake Up
Agency: Droga5, part of Accenture Song / New York + Microsoft / Redmond + 1920vfx / London + RESET / Los Angeles
Client: Xbox Category: Direction / Single
BELIEVE IN CHICKEN: ALL HAIL GRAVY
Agency: Mother / London + Business Club / London + KFC UK&I / London
Client: KFC Category: Direction / Single
Own Your Flow
Agency: McCann / New York + Kimberly-Clark + MJZ
Client: Kotex Category: Direction / Single
The Underdogs: Blue Screen of Death
Agency: OBJECT & ANIMAL / LONDON
Client: Apple Category: Direction / Single
Shoot for the moon
Agency: TBWA\Paris + \Else + Solab Films + Digital District
Client: Winamax Category: Direction / Single
The Count
Agency: FCB Canada (TBWA\Canada) / Toronto
Client: SickKids Foundation Category: Writing / Single
A Time And A Place
Agency: Mother / London + Biscuit Filmworks / London + Edelman / New York
Client: Anthropic Category: Writing / Series
Award:
2026 Moving Image Craft & Production Best of Discipline Pencil
Agency:
HeimatTBWA\ Berlin
Client:
HORNBACH
Title:
No Project without Drama
Category:
Best of Moving Image Craft & Production
Annual ID:
OS26_MI000G
Award:
2026 Moving Image Craft & Production Gold Pencil
Agency:
HeimatTBWA\ Berlin
Client:
HORNBACH
Title:
No Project without Drama
Category:
Direction / Single
Annual ID:
OS26_MI001G
Award:
2026 Moving Image Craft & Production Gold Pencil
Agency:
Synthesis agency / Tashkent + National Agency for Social Protection under the President of the Republic of Uzbekistan / Tashkent + Khabi Media / Tashkent
Client:
National Agency for Social Protection
Title:
Weight of Pain
Category:
Cinematography / Single
Annual ID:
OS26_MI002G
Award:
2026 Moving Image Craft & Production Gold Pencil
Agency:
Klick Health / Toronto + Jamute + Zombie Animation
Client:
Second Nurture
Title:
18 Months
Category:
Animation / Single
Annual ID:
OS26_MI003G
Award:
2026 Moving Image Craft & Production Gold Pencil
Agency:
Droga5, part of Accenture Song / New York + Microsoft / Redmond + 1920vfx / London + RESET / Los Angeles
Client:
Xbox
Title:
Wake Up
Category:
Visual Effects / Single
Annual ID:
OS26_MI004G
Award:
2026 Moving Image Craft & Production Gold Pencil
Agency:
Uncommon Creative Studio / London + Tenthree / London + Blinkink / London
Client:
BRITBOX
Title:
See It Differently
Category:
Special / Practical Effects / Single
Annual ID:
OS26_MI005G
Award:
2026 Moving Image Craft & Production Gold Pencil
Agency:
FCB Canada (TBWA\Canada) / Toronto
Client:
SickKids Foundation
Title:
The Count
Category:
Casting / Real People
Annual ID:
OS26_MI006G
Award:
2026 Moving Image Craft & Production Gold Pencil
Agency:
Apple Marcom + Somesuch + Trim Editing + Wave Studios
Client:
Apple
Title:
I'm Not Remarkable
Category:
Casting / Real People
Annual ID:
OS26_MI007G
Award:
2026 Moving Image Craft & Production Gold Pencil
Agency:
Omnicom / Chicago + Omnicom Production / Chicago + Pes Motion Studio / Chicago
Client:
Rakish Entertainment
Title:
Caption with Intention
Category:
Innovation in Moving Image Craft
Annual ID:
OS26_MI008G
Award:
2026 Moving Image Craft & Production Silver Pencil
Agency:
FCB Canada (TBWA\Canada) / Toronto
Client:
SickKids Foundation
Title:
The Count
Category:
Direction / Single
Annual ID:
OS26_MI009S
Award:
2026 Moving Image Craft & Production Silver Pencil
Agency:
Synthesis agency / Tashkent + National Agency for Social Protection under the President of the Republic of Uzbekistan / Tashkent + Khabi Media / Tashkent
Client:
National Agency for Social Protection
Title:
Weight of Pain
Category:
Direction / Single
Annual ID:
OS26_MI010S
Award:
2026 Moving Image Craft & Production Silver Pencil
Agency:
Mother / London + Biscuit Filmworks / London + Edelman / New York
Client:
Anthropic
Title:
A Time And A Place
Category:
Direction / Series
Annual ID:
OS26_MI011S
Award:
2026 Moving Image Craft & Production Silver Pencil
Agency:
GUT / Mexico City + Can Can Club / Buenos Aires + Primo Content / Buenos Aires
Client:
GUT
Title:
My Gut Friend
Category:
Animation / Single
Annual ID:
OS26_MI012S
Award:
2026 Moving Image Craft & Production Silver Pencil
Agency:
Wieden+Kennedy Mexico + Victoria / CDMX + Colossal / Curitiba + The Youth / Curitiba
Client:
Cerveza Victoria
Title:
Who’s waiting for you?
Category:
Animation / Single
Annual ID:
OS26_MI013S
Award:
2026 Moving Image Craft & Production Silver Pencil
Agency:
HeimatTBWA\ Berlin
Client:
HORNBACH
Title:
No Project without Drama
Category:
Special / Practical Effects / Single
Annual ID:
OS26_MI014S
Award:
2026 Moving Image Craft & Production Silver Pencil
Agency:
HeimatTBWA\ Berlin
Client:
HORNBACH
Title:
No Project without Drama
Category:
Production Design
Annual ID:
OS26_MI015S
Award:
2026 Moving Image Craft & Production Silver Pencil
Agency:
Droga5, part of Accenture Song / New York + Microsoft / Redmond + 1920vfx / London + RESET / Los Angeles
Client:
Xbox
Title:
Wake Up
Category:
Production Design
Annual ID:
OS26_MI016S
Award:
2026 Moving Image Craft & Production Silver Pencil
Agency:
Uncommon Creative Studio / London + Tenthree / London + Blinkink / London
Client:
BRITBOX
Title:
See It Differently
Category:
Production Design
Annual ID:
OS26_MI017S
Award:
2026 Moving Image Craft & Production Silver Pencil
Agency:
TBWA\Paris + \Else + Solab Films + Digital District
Client:
Winamax
Title:
Shoot for the moon
Category:
Production Design
Annual ID:
OS26_MI018S
Award:
2026 Moving Image Craft & Production Silver Pencil
Agency:
Apple Marcom
Client:
Apple
Title:
F1 Haptic Trailer
Category:
Trailers & Teasers
Annual ID:
OS26_MI019S
Award:
2026 Moving Image Craft & Production Bronze Pencil
Agency:
Grey México / Mexico City + Oriental Films / Mexico City
Client:
La Unión newspaper and Articulo 19
Title:
The shooting
Category:
Direction / Single
Annual ID:
OS26_MI020B
Award:
2026 Moving Image Craft & Production Bronze Pencil
Agency:
Somesuch + Apple Marcom
Client:
Apple
Title:
I'm Not Remarkable
Category:
Direction / Single
Annual ID:
OS26_MI021B
Award:
2026 Moving Image Craft & Production Bronze Pencil
Agency:
HeimatTBWA\ Berlin
Client:
HORNBACH
Title:
No Project without Drama
Category:
Editing / Single
Annual ID:
OS26_MI022B
Award:
2026 Moving Image Craft & Production Bronze Pencil
Agency:
Le Truc / New York + Roof Studio / New York + Human / New York
Client:
The New Yorker
Title:
Everything, Covered: 100 Years of The New Yorker
Category:
Editing / Single
Annual ID:
OS26_MI023B
Award:
2026 Moving Image Craft & Production Bronze Pencil
Agency:
Scholz & Friends / Berlin
Client:
IWC Schaffhausen
Title:
The Most Brilliant Failure.
Category:
Cinematography / Single
Annual ID:
OS26_MI024B
Award:
2026 Moving Image Craft & Production Bronze Pencil
Agency:
Grey México / Mexico City + Oriental Films / Mexico City
Client:
La Unión newspaper and Articulo 19
Title:
The shooting
Category:
Cinematography / Single
Annual ID:
OS26_MI025B
Award:
2026 Moving Image Craft & Production Bronze Pencil
Agency:
FCB Canada (TBWA\Canada) / Toronto
Client:
SickKids Foundation
Title:
The Count
Category:
Cinematography / Single
Annual ID:
OS26_MI026B
Award:
2026 Moving Image Craft & Production Bronze Pencil
Agency:
Mother / New York + Uber / New York
Client:
Uber
Title:
In Good Time
Category:
Cinematography / Single
Annual ID:
OS26_MI027B
Award:
2026 Moving Image Craft & Production Bronze Pencil
Agency:
Riff Raff Films / London + Uncommon Creative Studio / New York
Client:
EA Skate
Title:
Drop In
Category:
Cinematography / Single
Annual ID:
OS26_MI028B
Award:
2026 Moving Image Craft & Production Bronze Pencil
Agency:
Wizz@Quad / Clichy + DIVINE / Paris + Illogic / Montpellier
Client:
Intermarché
Title:
Unloved
Category:
Animation / Single
Annual ID:
OS26_MI029B
Award:
2026 Moving Image Craft & Production Bronze Pencil
Agency:
TBWA\Paris + \Else + Solab Films + Digital District
Client:
Winamax
Title:
Shoot for the moon
Category:
Visual Effects / Single
Annual ID:
OS26_MI030B
Award:
2026 Moving Image Craft & Production Bronze Pencil
Agency:
Zulu Alpha Kilo / Toronto + President’s Choice
Client:
President's Choice
Title:
Possible Lives Here
Category:
Special / Practical Effects / Single
Annual ID:
OS26_MI031B
Award:
2026 Moving Image Craft & Production Bronze Pencil
Agency:
NOMINT / London + BBC Creative / London
Client:
BBC
Title:
Trails Will Blaze
Category:
Special / Practical Effects / Single
Annual ID:
OS26_MI032B
Award:
2026 Moving Image Craft & Production Bronze Pencil
Agency:
Grey / London
Client:
PETA UK
Title:
Happy Christmassacre
Category:
Casting / Actor
Annual ID:
OS26_MI033B
Award:
2026 Moving Image Craft & Production Bronze Pencil
Agency:
Mother / London + Biscuit Filmworks / London + Edelman / New York
Client:
Anthropic
Title:
A Time And A Place
Category:
Casting / Actor
Annual ID:
OS26_MI034B
Award:
2026 Moving Image Craft & Production Bronze Pencil
Agency:
Lucky Generals / London
Client:
IRN-BRU
Title:
This Is Not A Soft Drink
Category:
Casting / Real People
Annual ID:
OS26_MI035B
Award:
2026 Moving Image Craft & Production Bronze Pencil
Agency:
Ogilvy / New York + Spark & Riot / New York + Cabin / Santa Monica, CA
Client:
Sanpellegrino CIAO!
Title:
With Love, Italy
Category:
Casting / Celebrity / Influencer
Annual ID:
OS26_MI036B
Award:
2026 Moving Image Craft & Production Bronze Pencil
Agency:
Google Creative Team / Mountain View + Chromista / Camden + Primordial Soup / Los Angeles + Google DeepMind / Mountain View
Client:
Google
Title:
ANCESTRA
Category:
Use of Technology / AI
Annual ID:
OS26_MI037B
Award:
2026 Moving Image Craft & Production Merit Award
Agency:
Klick Health / Toronto + Jamute + Zombie Animation
Client:
Second Nurture
Title:
18 Months
Category:
Direction / Single
Annual ID:
OS26_MI038M
Award:
2026 Moving Image Craft & Production Merit Award
Agency:
McCann / Paris + Beauty-Co Lab / New York + Breakwater Studios / Los Angeles + Traverse32 / New York
Client:
L'Oréal Paris
Title:
The Final Copy of Ilon Specht
Category:
Direction / Single
Annual ID:
OS26_MI039M
Award:
2026 Moving Image Craft & Production Merit Award
Agency:
Playmakers / Tbilisi + Heima Production / Tbilisi + Enkeny Films / Tbilisi
Client:
PSP
Title:
Birds Never Forget To Fly
Category:
Direction / Single
Annual ID:
OS26_MI040M
Award:
2026 Moving Image Craft & Production Merit Award
Agency:
PRETTYBIRD / Culver City + Wieden+Kennedy / Portland + PRETTYBIRD / London + Netflix
Client:
Netflix
Title:
Discover What's Next
Category:
Direction / Single
Annual ID:
OS26_MI041M
Award:
2026 Moving Image Craft & Production Merit Award
Agency:
Droga5, part of Accenture Song / New York + Microsoft / Redmond + 1920vfx / London + RESET / Los Angeles
Client:
Xbox
Title:
Wake Up
Category:
Direction / Single
Annual ID:
OS26_MI042M
Award:
2026 Moving Image Craft & Production Merit Award
Agency:
Mother / London + Business Club / London + KFC UK&I / London
Client:
KFC
Title:
BELIEVE IN CHICKEN: ALL HAIL GRAVY
Category:
Direction / Single
Annual ID:
OS26_MI043M
Award:
2026 Moving Image Craft & Production Merit Award
Agency:
McCann / New York + Kimberly-Clark + MJZ
Client:
Kotex
Title:
Own Your Flow
Category:
Direction / Single
Annual ID:
OS26_MI044M
Award:
2026 Moving Image Craft & Production Merit Award
Agency:
TBWA\Canada
Client:
Air Canada
Title:
Tyler's Walk
Category:
Direction / Single
Annual ID:
OS26_MI045M
Award:
2026 Moving Image Craft & Production Merit Award
Agency:
OBJECT & ANIMAL / LONDON
Client:
Apple
Title:
The Underdogs: Blue Screen of Death
Category:
Direction / Single
Annual ID:
OS26_MI046M
Award:
2026 Moving Image Craft & Production Merit Award
Agency:
TBWA\Paris + \Else + Solab Films + Digital District
Client:
Winamax
Title:
Shoot for the moon
Category:
Direction / Single
Annual ID:
OS26_MI047M
Award:
2026 Moving Image Craft & Production Merit Award
Agency:
FCB Canada (TBWA\Canada) / Toronto
Client:
SickKids Foundation
Title:
The Count
Category:
Writing / Single
Annual ID:
OS26_MI048M
Award:
2026 Moving Image Craft & Production Merit Award
Agency:
Mother / London + Biscuit Filmworks / London + Edelman / New York
Client:
Anthropic
Title:
A Time And A Place
Category:
Writing / Series
Annual ID:
OS26_MI049M
