The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Filter
Award
Agency
Client
Title
Category
Annual ID
Vaseline Verified
Agency: Ogilvy / Singapore + Ogilvy South Africa + Ogilvy UK / London + Ogilvy / New York
Client: Vaseline Category: Best of Creator Content
Reflections
Agency: Uncommon Creative Studio / London
Client: British Airways Category: Best of Design in Advertising
GDC Award 2025
Agency: BY-ENJOY / FUJIAN + Shenzhen Graphic Design Association / SHENZHEN
Client: GDC Award Category: Best of Design & Branding
Case of the Mondays
Agency: Mischief @ No Fixed Address / Brooklyn + Coors Light + MJZ
Client: Coors Light Category: Best of The Indies
Expedition Impossible
Agency: adam&eve\TBWA / London + Smuggler
Client: Columbia Sportswear Category: Best of Integrated / Omnichannel
The Final Copy of Ilon Specht
Agency: McCann / Paris + Beauty-Co Lab / New York + Breakwater Studios / Los Angeles + Traverse32 / New York
Client: L'Oréal Paris Category: Best of Branded Entertainment
LEGO® SMART Play™
Agency: The LEGO Group / Billund + Cambridge Consultants / Cambridge
Client: The LEGO Group Category: Best of Brand-Side / In-House
Gulf of Mexico (Bar)
Agency: LePub Mexico + Tecate by Heineken México / Mexico City + Monks Mexico / CDMX + LANDIA / Mexico City
Client: Tecate by Heineken Group Category: Best of Cultural Driver
Football is for Food
Agency: Special US / Los Angeles + Uber Eats / San Francisco + PHD + O Positive
Client: Uber Eats Category: Best of Creative Effectiveness
Caption with Intention
Agency: Omnicom / Chicago + Omnicom Production / Chicago + Pes Motion Studio / Chicago
Client: Rakish Entertainment Category: Best of Creative Use of Technology
Breastmilk Money
Agency: SERVICEPLAN GERMANY / Munich
Client: Herconomy Category: Best of Creative Use of Data
Vaseline Verified
Agency: Ogilvy / Singapore + Ogilvy South Africa + Ogilvy UK / London + Ogilvy / New York
Client: Vaseline Category: Best of Direct Marketing
I WOOL SURVIVE
Agency: SERVICEPLAN GERMANY / Munich
Client: Grindr Category: Best of Experiential & Immersive
The shooting
Agency: Grey México / Mexico City + Oriental Films / Mexico City
Client: La Unión newspaper and Articulo 19 Category: Best of Film & Video
Delivered by Tetris
Agency: BETC / Paris + Prose on Pixels (POP) / Paris + GUM / Paris
Client: La Poste Category: Best of Gaming
Three Words
Agency: Publicis Conseil / Paris + Prodigious / Paris + Publicis Consultants / Paris
Client: AXA Category: Best of Health & Wellness
Preserved Promos
Agency: VML / New York
Client: SC Johnson / Ziploc Category: Best of Interactive, Online & Mobile
Beyond Labels
Agency: HERALBONY Co., Ltd / Morioka + DENTSU INC. / Tokyo
Client: HERALBONY Category: Best of IP & Product Design
No Project without Drama
Agency: HeimatTBWA\ Berlin
Client: HORNBACH Category: Best of Moving Image Craft & Production
The shooting
Agency: Grey México / Mexico City + Oriental Films / Mexico City
Client: La Unión newspaper and Articulo 19 Category: Best of Music & Sound Craft
KitKat Phone Break
Agency: VML Czechia / Prague + Mindshare / Prague + B612 Studio / Milan
Client: Nestlé / KitKat Category: Best of Out of Home
PainVisible
Agency: VML Health Spain + VML / New York + Aritium + WideLabs
Client: Aritium Category: Best of Pharma
Vaseline Verified
Agency: Ogilvy / Singapore + Ogilvy South Africa + Ogilvy UK / London + Ogilvy / New York
Client: Vaseline Category: Best of Public Relations
Wherever life goes
Agency: NoA | Åkestam Holst / Stockholm
Client: IKEA Category: Best of Print & Promotional
Expedition Impossible
Agency: adam&eve\TBWA / London + Smuggler
Client: Columbia Sportswear Category: Best of Social Media
Award:
2026 Creator Content Best of Discipline Pencil
Agency:
Ogilvy / Singapore + Ogilvy South Africa + Ogilvy UK / London + Ogilvy / New York
Client:
Vaseline
Title:
Vaseline Verified
Category:
Best of Creator Content
Annual ID:
OS26_CC000G
Award:
2026 Design in Advertising Best of Discipline Pencil
Agency:
Uncommon Creative Studio / London
Client:
British Airways
Title:
Reflections
Category:
Best of Design in Advertising
Annual ID:
OS26_DA000G
Award:
2026 Design & Branding Best of Discipline Pencil
Agency:
BY-ENJOY / FUJIAN + Shenzhen Graphic Design Association / SHENZHEN
Client:
GDC Award
Title:
GDC Award 2025
Category:
Best of Design & Branding
Annual ID:
OS26_DE000G
Award:
2026 The Indies Best of Discipline Pencil
Agency:
Mischief @ No Fixed Address / Brooklyn + Coors Light + MJZ
Client:
Coors Light
Title:
Case of the Mondays
Category:
Best of The Indies
Annual ID:
OS26_ID000G
Award:
2026 Integrated / Omnichannel Best of Discipline Pencil
Agency:
adam&eve\TBWA / London + Smuggler
Client:
Columbia Sportswear
Title:
Expedition Impossible
Category:
Best of Integrated / Omnichannel
Annual ID:
OS26_IG000G
Award:
2026 Branded Entertainment Best of Discipline Pencil
Agency:
McCann / Paris + Beauty-Co Lab / New York + Breakwater Studios / Los Angeles + Traverse32 / New York
Client:
L'Oréal Paris
Title:
The Final Copy of Ilon Specht
Category:
Best of Branded Entertainment
Annual ID:
OS26_BE000G
Award:
2026 Brand-Side / In-House Best of Discipline Pencil
Agency:
The LEGO Group / Billund + Cambridge Consultants / Cambridge
Client:
The LEGO Group
Title:
LEGO® SMART Play™
Category:
Best of Brand-Side / In-House
Annual ID:
OS26_BS000G
Award:
2026 Cultural Driver Best of Discipline Pencil
Agency:
LePub Mexico + Tecate by Heineken México / Mexico City + Monks Mexico / CDMX + LANDIA / Mexico City
Client:
Tecate by Heineken Group
Title:
Gulf of Mexico (Bar)
Category:
Best of Cultural Driver
Annual ID:
OS26_CD000G
Award:
2026 Creative Effectiveness Best of Discipline Pencil
Agency:
Special US / Los Angeles + Uber Eats / San Francisco + PHD + O Positive
Client:
Uber Eats
Title:
Football is for Food
Category:
Best of Creative Effectiveness
Annual ID:
OS26_CE000G
Award:
2026 Creative Use of Technology Best of Discipline Pencil
Agency:
Omnicom / Chicago + Omnicom Production / Chicago + Pes Motion Studio / Chicago
Client:
Rakish Entertainment
Title:
Caption with Intention
Category:
Best of Creative Use of Technology
Annual ID:
OS26_CT000G
Award:
2026 Creative Use of Data Best of Discipline Pencil
Agency:
SERVICEPLAN GERMANY / Munich
Client:
Herconomy
Title:
Breastmilk Money
Category:
Best of Creative Use of Data
Annual ID:
OS26_CU000G
Award:
2026 Direct Marketing Best of Discipline Pencil
Agency:
Ogilvy / Singapore + Ogilvy South Africa + Ogilvy UK / London + Ogilvy / New York
Client:
Vaseline
Title:
Vaseline Verified
Category:
Best of Direct Marketing
Annual ID:
OS26_DM000G
Award:
2026 Experiential & Immersive Best of Discipline Pencil
Agency:
SERVICEPLAN GERMANY / Munich
Client:
Grindr
Title:
I WOOL SURVIVE
Category:
Best of Experiential & Immersive
Annual ID:
OS26_EX000G
Award:
2026 Film & Video Best of Discipline Pencil
Agency:
Grey México / Mexico City + Oriental Films / Mexico City
Client:
La Unión newspaper and Articulo 19
Title:
The shooting
Category:
Best of Film & Video
Annual ID:
OS26_FI000G
Award:
2026 Gaming Best of Discipline Pencil
Agency:
BETC / Paris + Prose on Pixels (POP) / Paris + GUM / Paris
Client:
La Poste
Title:
Delivered by Tetris
Category:
Best of Gaming
Annual ID:
OS26_GA000G
Award:
2026 Health & Wellness Best of Discipline Pencil
Agency:
Publicis Conseil / Paris + Prodigious / Paris + Publicis Consultants / Paris
Client:
AXA
Title:
Three Words
Category:
Best of Health & Wellness
Annual ID:
OS26_HW000G
Award:
2026 Interactive, Online & Mobile Best of Discipline Pencil
Agency:
VML / New York
Client:
SC Johnson / Ziploc
Title:
Preserved Promos
Category:
Best of Interactive, Online & Mobile
Annual ID:
OS26_IN000G
Award:
2026 IP & Product Design Best of Discipline Pencil
Agency:
HERALBONY Co., Ltd / Morioka + DENTSU INC. / Tokyo
Client:
HERALBONY
Title:
Beyond Labels
Category:
Best of IP & Product Design
Annual ID:
OS26_IP000G
Award:
2026 Moving Image Craft & Production Best of Discipline Pencil
Agency:
HeimatTBWA\ Berlin
Client:
HORNBACH
Title:
No Project without Drama
Category:
Best of Moving Image Craft & Production
Annual ID:
OS26_MI000G
Award:
2026 Music & Sound Craft Best of Discipline Pencil
Agency:
Grey México / Mexico City + Oriental Films / Mexico City
Client:
La Unión newspaper and Articulo 19
Title:
The shooting
Category:
Best of Music & Sound Craft
Annual ID:
OS26_MS000G
Award:
2026 Out of Home Best of Discipline Pencil
Agency:
VML Czechia / Prague + Mindshare / Prague + B612 Studio / Milan
Client:
Nestlé / KitKat
Title:
KitKat Phone Break
Category:
Best of Out of Home
Annual ID:
OS26_OH000G
Award:
2026 Pharma Best of Discipline Pencil
Agency:
VML Health Spain + VML / New York + Aritium + WideLabs
Client:
Aritium
Title:
PainVisible
Category:
Best of Pharma
Annual ID:
OS26_PH000G
Award:
2026 Public Relations Best of Discipline Pencil
Agency:
Ogilvy / Singapore + Ogilvy South Africa + Ogilvy UK / London + Ogilvy / New York
Client:
Vaseline
Title:
Vaseline Verified
Category:
Best of Public Relations
Annual ID:
OS26_PR000G
Award:
2026 Print & Promotional Best of Discipline Pencil
Agency:
NoA | Åkestam Holst / Stockholm
Client:
IKEA
Title:
Wherever life goes
Category:
Best of Print & Promotional
Annual ID:
OS26_PT000G
Award:
2026 Radio & Audio-First Best of Discipline Pencil
Agency:
VML / New York
Client:
Mondelez / OREO
Title:
Name This OREO
Category:
Best of Radio & Audio-First
Annual ID:
OS26_RA000G