The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
Change The Compliment
Agency: Zulu Alpha Kilo / New York + Zulu Alpha Kilo / Toronto + Dove
Client: Dove Category: Digital & Online
Three Words
Agency: Publicis Conseil / Paris + Prodigious / Paris + Publicis Consultants / Paris
Client: AXA Category: Business Transformation
The Final Copy of Ilon Specht
Agency: McCann / Paris + Beauty-Co Lab / New York + Breakwater Studios / Los Angeles + Traverse32 / New York
Client: L'Oréal Paris Category: Reputation Management
Starring Bars
Agency: LePub / Milan + LePub / Singapore
Client: Heineken Category: B2B Communications
Pub Succession
Agency: LePub / Milan + Publicis / Dublin
Client: Heineken Category: B2B Communications
Award:
2026 Public Relations Silver Pencil
Agency:
Zulu Alpha Kilo / New York + Zulu Alpha Kilo / Toronto + Dove
Client:
Dove
Title:
Change The Compliment
Category:
Digital & Online
Annual ID:
OS26_PR005S
Award:
2026 Public Relations Silver Pencil
Agency:
Publicis Conseil / Paris + Prodigious / Paris + Publicis Consultants / Paris
Client:
AXA
Title:
Three Words
Category:
Business Transformation
Annual ID:
OS26_PR006S
Award:
2026 Public Relations Silver Pencil
Agency:
McCann / Paris + Beauty-Co Lab / New York + Breakwater Studios / Los Angeles + Traverse32 / New York
Client:
L'Oréal Paris
Title:
The Final Copy of Ilon Specht
Category:
Reputation Management
Annual ID:
OS26_PR007S
Award:
2026 Public Relations Silver Pencil
Agency:
LePub / Milan + LePub / Singapore
Client:
Heineken
Title:
Starring Bars
Category:
B2B Communications
Annual ID:
OS26_PR008S