The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
The Kidney Pass
Agency: NORD + Way Out West + House
Client: Way Out West Category: Events & Experiential
Tiny Float
Agency: Mischief @ No Fixed Address / Brooklyn + Goldfish + Spark Foundry + Zeno Group
Client: Goldfish Category: Events & Experiential
Protest March Of The Penguins
Agency: Rethink / Toronto + Penguins International
Client: Penguins International Category: Current Event Response / Real-Time Reactive
The 58 Year Old Freshman
Agency: MARTIN* / Richmond
Client: Aspercreme Category: Current Event Response / Real-Time Reactive
Street Nipples
Agency: Joe Public / Sandton
Client: Breast Cancer UK Category: Public Relations for Good
All In For Macario
Agency: LePub Mexico + Tecate by Heineken México + New Brand By Story
Client: Tecate by Heineken Mexico Category: Brand Partnerships / Creator / Brand Collaboration
One More Question
Agency: Grey Argentina / Buenos Aires + Ninch / Buenos Aires
Client: Lalcec Category: Innovation / Use of Media in Public Relations
Award:
2026 Public Relations Bronze Pencil
Agency:
Rethink / Toronto + IKEA
Client:
IKEA
Title:
Sleep Talk Reviews
Category:
Digital & Online
Annual ID:
OS26_PR010B
Award:
2026 Public Relations Bronze Pencil
Agency:
NORD + Way Out West + House
Client:
Way Out West
Title:
The Kidney Pass
Category:
Events & Experiential
Annual ID:
OS26_PR011B
Award:
2026 Public Relations Bronze Pencil
Agency:
Mischief @ No Fixed Address / Brooklyn + Goldfish + Spark Foundry + Zeno Group
Client:
Goldfish
Title:
Tiny Float
Category:
Events & Experiential
Annual ID:
OS26_PR012B
Award:
2026 Public Relations Bronze Pencil
Agency:
LePub / Milan + Publicis / Dublin
Client:
Heineken
Title:
Pub Succession
Category:
Brand Voice
Annual ID:
OS26_PR013B
Award:
2026 Public Relations Bronze Pencil
Agency:
VML / New York
Client:
Kimberly-Clark / Kleenex
Title:
Kleenex Score
Category:
Brand Voice
Annual ID:
OS26_PR014B
Award:
2026 Public Relations Bronze Pencil
Agency:
BBH USA / New York
Client:
PATRÓN Tequila
Title:
[Censored Truth]
Category:
Reputation Management
Annual ID:
OS26_PR015B
Award:
2026 Public Relations Bronze Pencil
Agency:
Rethink / Toronto + Penguins International
Client:
Penguins International
Title:
Protest March Of The Penguins
Category:
Current Event Response / Real-Time Reactive
Annual ID:
OS26_PR016B
Award:
2026 Public Relations Bronze Pencil
Agency:
MARTIN* / Richmond
Client:
Aspercreme
Title:
The 58 Year Old Freshman
Category:
Current Event Response / Real-Time Reactive
Annual ID:
OS26_PR017B
Award:
2026 Public Relations Bronze Pencil
Agency:
Joe Public / Sandton
Client:
Breast Cancer UK
Title:
Street Nipples
Category:
Public Relations for Good
Annual ID:
OS26_PR018B
Award:
2026 Public Relations Bronze Pencil
Agency:
LePub Mexico + Tecate by Heineken México + New Brand By Story
Client:
Tecate by Heineken Mexico
Title:
All In For Macario
Category:
Brand Partnerships / Creator / Brand Collaboration
Annual ID:
OS26_PR019B