The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Engineered For Whatever
Agency: adam&eve\TBWA / London + Final Cut / London + Framestore / London + Smuggler
Client: Columbia Sportswear Category: Integrated / Omnichannel Campaign
Shades of Red
Agency: DAVID / Madrid
Client: The Coca-Cola Company Category: Integrated / Omnichannel Campaign
The Periodic Fable
Agency: Uncommon Creative Studio / London
Client: The Ordinary Category: Integrated / Omnichannel Campaign
[Censored Truth]
Agency: BBH USA / New York
Client: PATRÓN Tequila Category: Integrated / Omnichannel Campaign
You can't have fries without Heinz
Agency: Rethink / Toronto + Kraft Heinz
Client: Kraft Heinz Category: Integrated / Omnichannel Campaign
A.i. Irresponsibly
Agency: BLKJ Havas Pte Ltd / Singapore
Client: Brewlander Category: Integrated / Omnichannel Campaign
Tide Collateral Stains
Agency: Saatchi & Saatchi NY / New York + O Positive / New York + MSL / New York + Procter & Gamble / Cincinnati
Client: Tide Category: Integrated / Omnichannel Campaign
You can't have fries without Heinz
Agency: Rethink / Toronto + Kraft Heinz
Client: Kraft Heinz Category: Customer Experience / CX
The Official Thingertips of Cheetos
Agency: Goodby Silverstein & Partners
Client: Cheetos Category: Brand Partnerships / Multi-Brand
We're Here
Agency: TBWA\Chiat\Day LA / Los Angeles + Instacart / San Francisco + Small Girls PR / New York + Tinuiti / New York
Client: Instacart Category: Brand Partnerships / Multi-Brand
Telethon for Hawkins
Agency: Goodby Silverstein & Partners
Client: Doritos Category: Brand Partnerships / Celebrity / Brand Collaboration
Any Tequila
Agency: DAVID / New York
Client: Cointreau Category: Brand Partnerships / Celebrity / Brand Collaboration
The Last Hater
Agency: Deutsch / Los Angeles + Spark / Washington DC + Edelman / Los Angeles + Omnicom Production / Los Angeles
Client: Taco Bell Category: Brand Partnerships / Celebrity / Brand Collaboration
Award:
2026 Integrated / Omnichannel Bronze Pencil
Agency:
adam&eve\TBWA / London + Final Cut / London + Framestore / London + Smuggler
Client:
Columbia Sportswear
Title:
Engineered For Whatever
Category:
Integrated / Omnichannel Campaign
Annual ID:
OS26_IG012B
Award:
2026 Integrated / Omnichannel Bronze Pencil
Agency:
DAVID / Madrid
Client:
The Coca-Cola Company
Title:
Shades of Red
Category:
Integrated / Omnichannel Campaign
Annual ID:
OS26_IG013B
Award:
2026 Integrated / Omnichannel Bronze Pencil
Agency:
Uncommon Creative Studio / London
Client:
The Ordinary
Title:
The Periodic Fable
Category:
Integrated / Omnichannel Campaign
Annual ID:
OS26_IG014B
Award:
2026 Integrated / Omnichannel Bronze Pencil
Agency:
BBH USA / New York
Client:
PATRÓN Tequila
Title:
[Censored Truth]
Category:
Integrated / Omnichannel Campaign
Annual ID:
OS26_IG015B
Award:
2026 Integrated / Omnichannel Bronze Pencil
Agency:
Rethink / Toronto + Kraft Heinz
Client:
Kraft Heinz
Title:
You can't have fries without Heinz
Category:
Integrated / Omnichannel Campaign
Annual ID:
OS26_IG016B
Award:
2026 Integrated / Omnichannel Bronze Pencil
Agency:
BLKJ Havas Pte Ltd / Singapore
Client:
Brewlander
Title:
A.i. Irresponsibly
Category:
Integrated / Omnichannel Campaign
Annual ID:
OS26_IG017B
Award:
2026 Integrated / Omnichannel Bronze Pencil
Agency:
Saatchi & Saatchi NY / New York + O Positive / New York + MSL / New York + Procter & Gamble / Cincinnati
Client:
Tide
Title:
Tide Collateral Stains
Category:
Integrated / Omnichannel Campaign
Annual ID:
OS26_IG018B
Award:
2026 Integrated / Omnichannel Bronze Pencil
Agency:
Rethink / Toronto + Kraft Heinz
Client:
Kraft Heinz
Title:
You can't have fries without Heinz
Category:
Customer Experience / CX
Annual ID:
OS26_IG019B
Award:
2026 Integrated / Omnichannel Bronze Pencil
Agency:
Goodby Silverstein & Partners
Client:
Cheetos
Title:
The Official Thingertips of Cheetos
Category:
Brand Partnerships / Multi-Brand
Annual ID:
OS26_IG020B
Award:
2026 Integrated / Omnichannel Bronze Pencil
Agency:
TBWA\Chiat\Day LA / Los Angeles + Instacart / San Francisco + Small Girls PR / New York + Tinuiti / New York
Client:
Instacart
Title:
We're Here
Category:
Brand Partnerships / Multi-Brand
Annual ID:
OS26_IG021B
Award:
2026 Integrated / Omnichannel Bronze Pencil
Agency:
Goodby Silverstein & Partners
Client:
Doritos
Title:
Telethon for Hawkins
Category:
Brand Partnerships / Celebrity / Brand Collaboration
Annual ID:
OS26_IG022B
Award:
2026 Integrated / Omnichannel Bronze Pencil
Agency:
DAVID / New York
Client:
Cointreau
Title:
Any Tequila
Category:
Brand Partnerships / Celebrity / Brand Collaboration
Annual ID:
OS26_IG023B