The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Changing one word
Agency: Accenture Song / Madrid
Client: Save the Children Spain Category: Branded AI / Campaign
Tree Correspondents
Agency: BBDO / New York + Hyundai Motor Company / Seoul + Uncharted Limbo Collective / London
Client: Hyundai Motor Company Category: Creative Use of Data
My First Voice: Helping Nonverbal Children Speak
Agency: Monks
Client: Centre for Community Initiative Category: AI Craft / Sound
Award:
2026 Creative Use of AI Bronze Pencil
Agency:
Accenture Song / Madrid
Client:
Save the Children Spain
Title:
Changing one word
Category:
Branded AI / Campaign
Annual ID:
OS26_AI006B
Award:
2026 Creative Use of AI Bronze Pencil
Agency:
Ogilvy Health / New York
Client:
Eurofarma
Title:
Baby Minder
Category:
Creative Use of Data
Annual ID:
OS26_AI007B
Award:
2026 Creative Use of AI Bronze Pencil
Agency:
BBDO / New York + Hyundai Motor Company / Seoul + Uncharted Limbo Collective / London
Client:
Hyundai Motor Company
Title:
Tree Correspondents
Category:
Creative Use of Data
Annual ID:
OS26_AI008B
Award:
2026 Creative Use of AI Bronze Pencil
Agency:
Monks
Client:
Centre for Community Initiative
Title:
My First Voice: Helping Nonverbal Children Speak
Category:
AI Craft / Sound
Annual ID:
OS26_AI009B