The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
The Unofficial Official Sound of F1
Agency: Leo India / Mumbai + PepsiCo International / Dublin
Client: PepsiCo Category: Creator-Led Content / Single
All In For Macario
Agency: LePub Mexico + Tecate by Heineken México / Mexico City + New Brand By Story / CDMX
Client: Tecate by Heineken Mexico Category: Creator-Led Content / Single
Dirty Mouth Sponsorship
Agency: Droga5, part of Accenture Song / São Paulo
Client: CIF Category: Platform Feature Innovation
Award:
2026 Creator Content Bronze Pencil
Agency:
Leo India / Mumbai + PepsiCo International / Dublin
Client:
PepsiCo
Title:
The Unofficial Official Sound of F1
Category:
Creator-Led Content / Single
Annual ID:
OS26_CC004B
Award:
2026 Creator Content Bronze Pencil
Agency:
LePub Mexico + Tecate by Heineken México / Mexico City + New Brand By Story / CDMX
Client:
Tecate by Heineken Mexico
Title:
All In For Macario
Category:
Creator-Led Content / Single
Annual ID:
OS26_CC005B
Award:
2026 Creator Content Bronze Pencil
Agency:
Havas Play
Client:
Sapeurs Pompiers de France
Title:
Firecatchers
Category:
Community Activation
Annual ID:
OS26_CC006B