The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Change The Compliment
Agency: Zulu Alpha Kilo / New York + Zulu Alpha Kilo / Toronto + Dove
Client: Dove Category: Creator-Led Content / Series
Minivan Mom Stigma
Agency: Saatchi & Saatchi / El Segundo + Toyota Motor North America / Plano
Client: Toyota Category: Narrative / Character-Led
The Self Lawsuit
Agency: Sancho BBDO / Bogota + Netflix / Bogota + Dentsu Creative Colombia / Bogota + Flare / Bogota
Client: Netflix Category: Narrative / Character-Led
Nissan Patrol. It's Out There.
Agency: TBWA\Melbourne
Client: Nissan Australia Category: Community Activation
Think You Can Do Better?
Agency: Goodby Silverstein & Partners
Client: Doritos Category: Community Activation
TikTok Currency
Agency: NoA | Bob the Robot / Helsinki + Verkkokauppa.com + OMG Finland / Helsinki + Pictures Helsinki / Helsinki
Client: Verkkokauppa.com Category: Community Activation
Award:
2026 Creator Content Merit Award
Agency:
Zulu Alpha Kilo / New York + Zulu Alpha Kilo / Toronto + Dove
Client:
Dove
Title:
Change The Compliment
Category:
Creator-Led Content / Series
Annual ID:
OS26_CC008M
Award:
2026 Creator Content Merit Award
Agency:
Saatchi & Saatchi / El Segundo + Toyota Motor North America / Plano
Client:
Toyota
Title:
Minivan Mom Stigma
Category:
Narrative / Character-Led
Annual ID:
OS26_CC009M
Award:
2026 Creator Content Merit Award
Agency:
Sancho BBDO / Bogota + Netflix / Bogota + Dentsu Creative Colombia / Bogota + Flare / Bogota
Client:
Netflix
Title:
The Self Lawsuit
Category:
Narrative / Character-Led
Annual ID:
OS26_CC010M
Award:
2026 Creator Content Merit Award
Agency:
TBWA\Melbourne
Client:
Nissan Australia
Title:
Nissan Patrol. It's Out There.
Category:
Community Activation
Annual ID:
OS26_CC011M
Award:
2026 Creator Content Merit Award
Agency:
Goodby Silverstein & Partners
Client:
Doritos
Title:
Think You Can Do Better?
Category:
Community Activation
Annual ID:
OS26_CC012M