The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Vaseline Verified
Agency: Ogilvy / Singapore + Ogilvy South Africa + Ogilvy UK / London + Ogilvy / New York
Client: Vaseline Category: Best of Creator Content
Vaseline Verified
Agency: Ogilvy / Singapore + Ogilvy South Africa + Ogilvy UK / London + Ogilvy / New York
Client: Vaseline Category: Multi-Creator Collaboration
Vaseline Verified
Agency: Ogilvy / Singapore + Ogilvy South Africa + Ogilvy UK / London + Ogilvy / New York
Client: Vaseline Category: Community Activation
The Dr Pepper Jingle
Agency: Deutsch / Los Angeles + Caya / Los Angeles + MSL Group / New York + Omnicom Production / Los Angeles
Client: Dr Pepper Category: Creator-Led Content / Single
The Unofficial Official Sound of F1
Agency: Leo India / Mumbai + PepsiCo International / Dublin
Client: PepsiCo Category: Creator-Led Content / Single
All In For Macario
Agency: LePub Mexico + Tecate by Heineken México + New Brand By Story
Client: Tecate by Heineken Mexico Category: Creator-Led Content / Single
Dirty Mouth Sponsorship
Agency: Droga5, part of Accenture Song / São Paulo
Client: CIF Category: Platform Feature Innovation
Change The Compliment
Agency: Zulu Alpha Kilo / New York + Zulu Alpha Kilo / Toronto + Dove
Client: Dove Category: Creator-Led Content / Series
Minivan Mom Stigma
Agency: Saatchi & Saatchi / El Segundo + Toyota Motor North America / Plano
Client: Toyota Category: Narrative / Character-Led
The Self Lawsuit
Agency: Sancho BBDO / Bogota + Netflix / Bogota + Dentsu Creative Colombia / Bogota + Flare / Bogota
Client: Netflix Category: Narrative / Character-Led
Nissan Patrol. It's Out There.
Agency: TBWA\Melbourne
Client: Nissan Australia Category: Community Activation
Think You Can Do Better?
Agency: Goodby Silverstein & Partners
Client: Doritos Category: Community Activation
TikTok Currency
Agency: NoA | Bob the Robot / Helsinki + Verkkokauppa.com + OMG Finland / Helsinki + Pictures Helsinki / Helsinki
Client: Verkkokauppa.com Category: Community Activation
Award:
2026 Creator Content Best of Discipline Pencil
Agency:
Ogilvy / Singapore + Ogilvy South Africa + Ogilvy UK / London + Ogilvy / New York
Client:
Vaseline
Title:
Vaseline Verified
Category:
Best of Creator Content
Annual ID:
OS26_CC000G
Award:
2026 Creator Content Gold Pencil
Agency:
Ogilvy / Singapore + Ogilvy South Africa + Ogilvy UK / London + Ogilvy / New York
Client:
Vaseline
Title:
Vaseline Verified
Category:
Multi-Creator Collaboration
Annual ID:
OS26_CC001G
Award:
2026 Creator Content Gold Pencil
Agency:
Ogilvy / Singapore + Ogilvy South Africa + Ogilvy UK / London + Ogilvy / New York
Client:
Vaseline
Title:
Vaseline Verified
Category:
Community Activation
Annual ID:
OS26_CC002G
Award:
2026 Creator Content Silver Pencil
Agency:
Deutsch / Los Angeles + Caya / Los Angeles + MSL Group / New York + Omnicom Production / Los Angeles
Client:
Dr Pepper
Title:
The Dr Pepper Jingle
Category:
Creator-Led Content / Single
Annual ID:
OS26_CC003S
Award:
2026 Creator Content Bronze Pencil
Agency:
Leo India / Mumbai + PepsiCo International / Dublin
Client:
PepsiCo
Title:
The Unofficial Official Sound of F1
Category:
Creator-Led Content / Single
Annual ID:
OS26_CC004B
Award:
2026 Creator Content Bronze Pencil
Agency:
LePub Mexico + Tecate by Heineken México + New Brand By Story
Client:
Tecate by Heineken Mexico
Title:
All In For Macario
Category:
Creator-Led Content / Single
Annual ID:
OS26_CC005B
Award:
2026 Creator Content Bronze Pencil
Agency:
Havas Play
Client:
Sapeurs Pompiers de France
Title:
Firecatchers
Category:
Community Activation
Annual ID:
OS26_CC006B
Award:
2026 Creator Content Bronze Pencil
Agency:
Droga5, part of Accenture Song / São Paulo
Client:
CIF
Title:
Dirty Mouth Sponsorship
Category:
Platform Feature Innovation
Annual ID:
OS26_CC007B
Award:
2026 Creator Content Merit Award
Agency:
Zulu Alpha Kilo / New York + Zulu Alpha Kilo / Toronto + Dove
Client:
Dove
Title:
Change The Compliment
Category:
Creator-Led Content / Series
Annual ID:
OS26_CC008M
Award:
2026 Creator Content Merit Award
Agency:
Saatchi & Saatchi / El Segundo + Toyota Motor North America / Plano
Client:
Toyota
Title:
Minivan Mom Stigma
Category:
Narrative / Character-Led
Annual ID:
OS26_CC009M
Award:
2026 Creator Content Merit Award
Agency:
Sancho BBDO / Bogota + Netflix / Bogota + Dentsu Creative Colombia / Bogota + Flare / Bogota
Client:
Netflix
Title:
The Self Lawsuit
Category:
Narrative / Character-Led
Annual ID:
OS26_CC010M
Award:
2026 Creator Content Merit Award
Agency:
TBWA\Melbourne
Client:
Nissan Australia
Title:
Nissan Patrol. It's Out There.
Category:
Community Activation
Annual ID:
OS26_CC011M
Award:
2026 Creator Content Merit Award
Agency:
Goodby Silverstein & Partners
Client:
Doritos
Title:
Think You Can Do Better?
Category:
Community Activation
Annual ID:
OS26_CC012M