The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
Cashmere UltraLuxe Bathroom Guide
Agency: Lifelong Crush + Kruger Products Inc.
Client: Kruger Products Inc. / Cashmere UltraLuxe Category: Creative Effectiveness
Kyle F*cking Connor
Agency: Courage Inc. / Toronto + KFC Canada / Toronto
Client: KFC Canada Category: Creative Effectiveness
Fridge Label
Agency: LG2 / Quebec + Circonflex + Nova Film
Client: MAG mayonnaise Category: Products
“Love”
Agency: SpecialGuest / Brooklyn + OK Go / Los Angeles + Ray-Ban Meta / Menlo Park
Client: OK Go & Ray-Ban Meta Category: Film & Video
Earworm
Agency: Don't Panic / London + Shelter / London + Partizan / London + Framestore / London
Client: Shelter Category: Film & Video
Sydney's Bathwater Bliss
Agency: Dr. Squatch / Los Angeles + Made You Feel / Los Angeles + Public Display of Affection (PDA) / New York + NoLie Communications / New York
Client: Dr. Squatch Category: Social Media & Creator Content
If You Can Take It, It's Yours
Agency: Howatson+Company + Selleys + IPG Mediabrands / Sydney + Scoundrel / Sydney
Client: Selleys - Dulux Group Category: Print & Out of Home
1837 Tiffany Blue Conservation
Agency: L&C / New York City
Client: Tiffany & Co. Category: Campaigns for Good
Batman vs. Bateman
Agency: Highdive + Cutters Studios + State Farm + Hungry Man
Client: State Farm® Category: Craft / Use of Humor
The Art of Undoing
Agency: Muma Malaysia / Petaling Jaya + Czip Lee / Kuala Lumpur
Client: Tombow MONO Zero Category: Craft / Illustration
I'll Marry When I Want
Agency: DUDE / Milano + ActionAid / Milano + Darling Films SA / Johannesburg + DUDE / Milano
Client: ActionAid Category: Craft / Cinematography
Developed Through Time
Agency: Zulu Alpha Kilo / Toronto + Henry of Pelham
Client: Henry of Pelham Category: Craft / Photography
Award:
2026 The Indies Silver Pencil
Agency:
Lifelong Crush + Kruger Products Inc.
Client:
Kruger Products Inc. / Cashmere UltraLuxe
Title:
Cashmere UltraLuxe Bathroom Guide
Category:
Creative Effectiveness
Annual ID:
OS26_ID015S
Award:
2026 The Indies Silver Pencil
Agency:
Courage Inc. / Toronto + KFC Canada / Toronto
Client:
KFC Canada
Title:
Kyle F*cking Connor
Category:
Creative Effectiveness
Annual ID:
OS26_ID016S
Award:
2026 The Indies Silver Pencil
Agency:
LG2 / Quebec + Circonflex + Nova Film
Client:
MAG mayonnaise
Title:
Fridge Label
Category:
Products
Annual ID:
OS26_ID017S
Award:
2026 The Indies Silver Pencil
Agency:
SpecialGuest / Brooklyn + OK Go / Los Angeles + Ray-Ban Meta / Menlo Park
Client:
OK Go & Ray-Ban Meta
Title:
“Love”
Category:
Film & Video
Annual ID:
OS26_ID018S
Award:
2026 The Indies Silver Pencil
Agency:
Don't Panic / London + Shelter / London + Partizan / London + Framestore / London
Client:
Shelter
Title:
Earworm
Category:
Film & Video
Annual ID:
OS26_ID019S
Award:
2026 The Indies Silver Pencil
Agency:
Dr. Squatch / Los Angeles + Made You Feel / Los Angeles + Public Display of Affection (PDA) / New York + NoLie Communications / New York
Client:
Dr. Squatch
Title:
Sydney's Bathwater Bliss
Category:
Social Media & Creator Content
Annual ID:
OS26_ID020S
Award:
2026 The Indies Silver Pencil
Agency:
Howatson+Company + Selleys + IPG Mediabrands / Sydney + Scoundrel / Sydney
Client:
Selleys - Dulux Group
Title:
If You Can Take It, It's Yours
Category:
Print & Out of Home
Annual ID:
OS26_ID021S
Award:
2026 The Indies Silver Pencil
Agency:
No Fixed Address
Client:
Maple Leaf Foods
Title:
Look for the Leaf
Category:
Public Relations
Annual ID:
OS26_ID022S
Award:
2026 The Indies Silver Pencil
Agency:
Rethink / Toronto + IKEA
Client:
IKEA
Title:
Sleep Talk Reviews
Category:
Radio, Audio & Podcasts
Annual ID:
OS26_ID023S
Award:
2026 The Indies Silver Pencil
Agency:
L&C / New York City
Client:
Tiffany & Co.
Title:
1837 Tiffany Blue Conservation
Category:
Campaigns for Good
Annual ID:
OS26_ID024S
Award:
2026 The Indies Silver Pencil
Agency:
Highdive + Cutters Studios + State Farm + Hungry Man
Client:
State Farm®
Title:
Batman vs. Bateman
Category:
Craft / Use of Humor
Annual ID:
OS26_ID025S
Award:
2026 The Indies Silver Pencil
Agency:
Rethink / Toronto + IKEA
Client:
IKEA
Title:
U up?
Category:
Craft / Use of Humor
Annual ID:
OS26_ID026S
Award:
2026 The Indies Silver Pencil
Agency:
Muma Malaysia / Petaling Jaya + Czip Lee / Kuala Lumpur
Client:
Tombow MONO Zero
Title:
The Art of Undoing
Category:
Craft / Illustration
Annual ID:
OS26_ID027S
Award:
2026 The Indies Silver Pencil
Agency:
DUDE / Milano + ActionAid / Milano + Darling Films SA / Johannesburg + DUDE / Milano
Client:
ActionAid
Title:
I'll Marry When I Want
Category:
Craft / Cinematography
Annual ID:
OS26_ID028S