The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Filter
Award
Agency
Client
Title
Category
Annual ID
Domino's Global Brand Refresh
Agency: WorkInProgress / Boulder
Client: Domino's Category: Brand Identity
The Best Place In The World To Have Herpes
Agency: Motion Sickness / Auckland
Client: New Zealand Herpes Foundation Category: Creative Effectiveness
Wienie 500
Agency: Johannes Leonardo / New York + The Kitchen North America + Oztech
Client: Oscar Mayer Category: Creative Effectiveness
Yes, JCP
Agency: Mischief @ No Fixed Address / Brooklyn + JCPenney
Client: JCPenney Category: Creative Effectiveness
Better in Denim
Agency: Invisible Dynamics / Los Angeles
Client: Gap Category: Creative Effectiveness
Merry Birthday
Agency: FIG / New York City + Park Pictures / New York + Small Girls PR / New York
Client: Publix Category: Products
Kyle F*cking Connor
Agency: Courage Inc. / Toronto + KFC Canada / Toronto
Client: KFC Canada Category: Direct Marketing
Sorry, Manners
Agency: Courage Inc. / Toronto + KFC Canada / Toronto
Client: KFC Canada Category: Film & Video
Original Forever
Agency: Johannes Leonardo / New York + adidas UK + Meets Small World + ProdCo
Client: adidas Originals Category: Film & Video
Birds Never Forget To Fly
Agency: Playmakers / Tbilisi + Heima Production / Tbilisi + Enkeny Films / Tbilisi
Client: PSP Category: Film & Video
Desi Oon
Agency: Studio Eeksaurus Productions Pvt. Ltd. / Mumbai + Centre for Pastoralism / New Delhi
Client: Centre for Pastoralism Category: Film & Video
Line 'Em Up
Agency: JOAN Creative / New York + WNBA / New York
Client: WNBA Category: Print & Out of Home
Winter Delivery Fleet
Agency: Courage Inc. / Toronto + Skip / Toronto
Client: SKIP Category: Print & Out of Home
You can't have fries without Heinz
Agency: Rethink / Toronto + Kraft Heinz
Client: Kraft Heinz Category: Print & Out of Home
Winter Delivery Fleet
Agency: Courage Inc. / Toronto + Skip / Toronto
Client: SKIP Category: Public Relations
Tiny Float
Agency: Mischief @ No Fixed Address / Brooklyn + Goldfish + Spark Foundry + Zeno Group
Client: Goldfish Category: Public Relations
Air Raid Alarm Clock
Agency: Officer & Gentleman / Madrid + Arriba! / Kharkiv
Client: Razom for Ukraine Category: Radio, Audio & Podcasts
1837 Tiffany Blue Conservation
Agency: L&C / New York City + Tiffany & Co. / New York City
Client: Tiffany & Co. Category: Integrated / Omnichannel Campaign
You can't have fries without Heinz
Agency: Rethink / Toronto + Kraft Heinz
Client: Kraft Heinz Category: Integrated / Omnichannel Campaign
Protest March Of The Penguins
Agency: Rethink / Toronto + Penguins International
Client: Penguins International Category: Campaigns for Good
Jeep Cherokee “Billy Goes To The River”
Agency: Highdive + Jeep + O Positive + 1986 Studios
Client: Jeep Category: Craft / Use of Humor
Villains
Agency: Bear Meets Eagle On Fire / Sydney + Telstra / Sydney + ARC / Sydney + Smuggler / London
Client: Telstra Category: Craft / Use of Humor
Tiffany Wonder
Agency: L&C / New York City + OMA / Amsterdam + Commission Studio / London
Client: Tiffany & Co. Category: Craft / Art Direction
More Than Palsy
Agency: DUDE / Milano + Fight The Stroke / Milano
Client: Fight The Stroke Category: Craft / Writing
The Girl & Ghost
Agency: Bear Meets Eagle On Fire / Sydney + Telstra / Sydney + MATHEMATIC STUDIO / Paris + Revolver / Sydney
Client: Telstra Category: Craft / Animation / Motion Design
Sorry, Manners
Agency: Courage Inc. / Toronto + KFC Canada / Toronto
Client: KFC Canada Category: Craft / Cinematography
Your Door To More
Agency: Hard Work Club / Toronto + DoorDash / Toronto + OPC Production / Toronto
Client: DoorDash Category: Craft / Sound Design & Music
We Are All Fucked
Agency: ONE23WEST / Vancouver
Client: BC Securities Commission Category: Craft / Sound Design & Music
Award:
2026 The Indies Bronze Pencil
Agency:
WorkInProgress / Boulder
Client:
Domino's
Title:
Domino's Global Brand Refresh
Category:
Brand Identity
Annual ID:
OS26_ID030B
Award:
2026 The Indies Bronze Pencil
Agency:
Motion Sickness / Auckland
Client:
New Zealand Herpes Foundation
Title:
The Best Place In The World To Have Herpes
Category:
Creative Effectiveness
Annual ID:
OS26_ID031B
Award:
2026 The Indies Bronze Pencil
Agency:
Johannes Leonardo / New York + The Kitchen North America + Oztech
Client:
Oscar Mayer
Title:
Wienie 500
Category:
Creative Effectiveness
Annual ID:
OS26_ID032B
Award:
2026 The Indies Bronze Pencil
Agency:
Mischief @ No Fixed Address / Brooklyn + JCPenney
Client:
JCPenney
Title:
Yes, JCP
Category:
Creative Effectiveness
Annual ID:
OS26_ID033B
Award:
2026 The Indies Bronze Pencil
Agency:
Invisible Dynamics / Los Angeles
Client:
Gap
Title:
Better in Denim
Category:
Creative Effectiveness
Annual ID:
OS26_ID034B
Award:
2026 The Indies Bronze Pencil
Agency:
FIG / New York City + Park Pictures / New York + Small Girls PR / New York
Client:
Publix
Title:
Merry Birthday
Category:
Products
Annual ID:
OS26_ID035B
Award:
2026 The Indies Bronze Pencil
Agency:
Courage Inc. / Toronto + KFC Canada / Toronto
Client:
KFC Canada
Title:
Kyle F*cking Connor
Category:
Direct Marketing
Annual ID:
OS26_ID036B
Award:
2026 The Indies Bronze Pencil
Agency:
Promise / Johannesburg
Client:
AfriSam
Title:
Unwanted Sites
Category:
Direct Marketing
Annual ID:
OS26_ID037B
Award:
2026 The Indies Bronze Pencil
Agency:
Courage Inc. / Toronto + KFC Canada / Toronto
Client:
KFC Canada
Title:
Sorry, Manners
Category:
Film & Video
Annual ID:
OS26_ID038B
Award:
2026 The Indies Bronze Pencil
Agency:
Johannes Leonardo / New York + adidas UK + Meets Small World + ProdCo
Client:
adidas Originals
Title:
Original Forever
Category:
Film & Video
Annual ID:
OS26_ID039B
Award:
2026 The Indies Bronze Pencil
Agency:
Playmakers / Tbilisi + Heima Production / Tbilisi + Enkeny Films / Tbilisi
Client:
PSP
Title:
Birds Never Forget To Fly
Category:
Film & Video
Annual ID:
OS26_ID040B
Award:
2026 The Indies Bronze Pencil
Agency:
Studio Eeksaurus Productions Pvt. Ltd. / Mumbai + Centre for Pastoralism / New Delhi
Client:
Centre for Pastoralism
Title:
Desi Oon
Category:
Film & Video
Annual ID:
OS26_ID041B
Award:
2026 The Indies Bronze Pencil
Agency:
JOAN Creative / New York + WNBA / New York
Client:
WNBA
Title:
Line 'Em Up
Category:
Print & Out of Home
Annual ID:
OS26_ID042B
Award:
2026 The Indies Bronze Pencil
Agency:
Courage Inc. / Toronto + Skip / Toronto
Client:
SKIP
Title:
Winter Delivery Fleet
Category:
Print & Out of Home
Annual ID:
OS26_ID043B
Award:
2026 The Indies Bronze Pencil
Agency:
Rethink / Toronto + Kraft Heinz
Client:
Kraft Heinz
Title:
You can't have fries without Heinz
Category:
Print & Out of Home
Annual ID:
OS26_ID044B
Award:
2026 The Indies Bronze Pencil
Agency:
Courage Inc. / Toronto + Skip / Toronto
Client:
SKIP
Title:
Winter Delivery Fleet
Category:
Public Relations
Annual ID:
OS26_ID045B
Award:
2026 The Indies Bronze Pencil
Agency:
Mischief @ No Fixed Address / Brooklyn + Goldfish + Spark Foundry + Zeno Group
Client:
Goldfish
Title:
Tiny Float
Category:
Public Relations
Annual ID:
OS26_ID046B
Award:
2026 The Indies Bronze Pencil
Agency:
Officer & Gentleman / Madrid + Arriba! / Kharkiv
Client:
Razom for Ukraine
Title:
Air Raid Alarm Clock
Category:
Radio, Audio & Podcasts
Annual ID:
OS26_ID047B
Award:
2026 The Indies Bronze Pencil
Agency:
L&C / New York City + Tiffany & Co. / New York City
Client:
Tiffany & Co.
Title:
1837 Tiffany Blue Conservation
Category:
Integrated / Omnichannel Campaign
Annual ID:
OS26_ID048B
Award:
2026 The Indies Bronze Pencil
Agency:
Rethink / Toronto + Kraft Heinz
Client:
Kraft Heinz
Title:
You can't have fries without Heinz
Category:
Integrated / Omnichannel Campaign
Annual ID:
OS26_ID049B
Award:
2026 The Indies Bronze Pencil
Agency:
Rethink / Toronto + Penguins International
Client:
Penguins International
Title:
Protest March Of The Penguins
Category:
Campaigns for Good
Annual ID:
OS26_ID050B
Award:
2026 The Indies Bronze Pencil
Agency:
Promise / Johannesburg
Client:
AfriSam
Title:
Unwanted Sites
Category:
Campaigns for Good
Annual ID:
OS26_ID051B
Award:
2026 The Indies Bronze Pencil
Agency:
Highdive + Jeep + O Positive + 1986 Studios
Client:
Jeep
Title:
Jeep Cherokee “Billy Goes To The River”
Category:
Craft / Use of Humor
Annual ID:
OS26_ID052B
Award:
2026 The Indies Bronze Pencil
Agency:
Bear Meets Eagle On Fire / Sydney + Telstra / Sydney + ARC / Sydney + Smuggler / London
Client:
Telstra
Title:
Villains
Category:
Craft / Use of Humor
Annual ID:
OS26_ID053B
Award:
2026 The Indies Bronze Pencil
Agency:
Preacher
Client:
Topo Chico
Title:
The Legends of Topo Chico
Category:
Craft / Art Direction
Annual ID:
OS26_ID054B
Award:
2026 The Indies Bronze Pencil
Agency:
L&C / New York City + OMA / Amsterdam + Commission Studio / London
Client:
Tiffany & Co.
Title:
Tiffany Wonder
Category:
Craft / Art Direction
Annual ID:
OS26_ID055B
Award:
2026 The Indies Bronze Pencil
Agency:
DUDE / Milano + Fight The Stroke / Milano
Client:
Fight The Stroke
Title:
More Than Palsy
Category:
Craft / Writing
Annual ID:
OS26_ID056B
Award:
2026 The Indies Bronze Pencil
Agency:
Bear Meets Eagle On Fire / Sydney + Telstra / Sydney + MATHEMATIC STUDIO / Paris + Revolver / Sydney
Client:
Telstra
Title:
The Girl & Ghost
Category:
Craft / Animation / Motion Design
Annual ID:
OS26_ID057B
Award:
2026 The Indies Bronze Pencil
Agency:
Courage Inc. / Toronto + KFC Canada / Toronto
Client:
KFC Canada
Title:
Sorry, Manners
Category:
Craft / Cinematography
Annual ID:
OS26_ID058B
Award:
2026 The Indies Bronze Pencil
Agency:
Preacher
Client:
Topo Chico
Title:
The Legends of Topo Chico
Category:
Craft / Cinematography
Annual ID:
OS26_ID059B
Award:
2026 The Indies Bronze Pencil
Agency:
Hard Work Club / Toronto + DoorDash / Toronto + OPC Production / Toronto
Client:
DoorDash
Title:
Your Door To More
Category:
Craft / Sound Design & Music
Annual ID:
OS26_ID060B