The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Bad Luck Reverser
Agency: NAME / Bogota + VML / New York
Client: Refisal / Brinsa Category: Product Packaging
Gulf of Mexico (Bar)
Agency: LePub Mexico + Monks Mexico / CDMX + LANDIA / Mexico City + Tecate by Heineken México / Mexico City
Client: Tecate by Heineken Group Category: Experiential / Brand Installations
The Kimberly Price
Agency: Fahrenheit DDB / Lima + Kazoo Audio / Lima + Grecia Studios / Lima + Canica Films / Lima
Client: Plaza Vea Category: Commerce
Pub Succession
Agency: LePub / Milan + Publicis / Dublin
Client: Heineken Category: B2B Communications
Heinz Dipper
Agency: Rethink / Toronto + Kraft Heinz
Client: Kraft Heinz Category: B2B Communications
FICTIONAL INSURANCE
Agency: DDB Colombia (TBWA\Colombia) / Bogotá
Client: RCN/ SEGUROS DEL ESTADO Category: Brand Partnerships
Preserved Promos
Agency: VML / New York
Client: SC Johnson / Ziploc Category: Innovation / New Ideas in Direct Marketing
Award:
2026 Direct Marketing Silver Pencil
Agency:
NAME / Bogota + VML / New York
Client:
Refisal / Brinsa
Title:
Bad Luck Reverser
Category:
Product Packaging
Annual ID:
OS26_DM008S
Award:
2026 Direct Marketing Silver Pencil
Agency:
LePub Mexico + Monks Mexico / CDMX + LANDIA / Mexico City + Tecate by Heineken México / Mexico City
Client:
Tecate by Heineken Group
Title:
Gulf of Mexico (Bar)
Category:
Experiential / Brand Installations
Annual ID:
OS26_DM009S
Award:
2026 Direct Marketing Silver Pencil
Agency:
VML / Montevideo + WPP Media / Montevideo
Client:
TaTa
Title:
The Rewards Bag
Category:
Commerce
Annual ID:
OS26_DM010S
Award:
2026 Direct Marketing Silver Pencil
Agency:
Fahrenheit DDB / Lima + Kazoo Audio / Lima + Grecia Studios / Lima + Canica Films / Lima
Client:
Plaza Vea
Title:
The Kimberly Price
Category:
Commerce
Annual ID:
OS26_DM011S
Award:
2026 Direct Marketing Silver Pencil
Agency:
LePub / Milan + Publicis / Dublin
Client:
Heineken
Title:
Pub Succession
Category:
B2B Communications
Annual ID:
OS26_DM012S
Award:
2026 Direct Marketing Silver Pencil
Agency:
Rethink / Toronto + Kraft Heinz
Client:
Kraft Heinz
Title:
Heinz Dipper
Category:
B2B Communications
Annual ID:
OS26_DM013S
Award:
2026 Direct Marketing Silver Pencil
Agency:
DDB Colombia (TBWA\Colombia) / Bogotá
Client:
RCN/ SEGUROS DEL ESTADO
Title:
FICTIONAL INSURANCE
Category:
Brand Partnerships
Annual ID:
OS26_DM014S