The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Glowing Relief
Agency: de la Cruz - Ogilvy / San Juan + Ogilvy Health / New York
Client: Alivia Health Category: Product Packaging
The Hidden Eye Test
Agency: VML / Sydney + 1001 Optometry / Sydney + Wavemaker / Sydney + Burson / Sydney
Client: 1001 Optometry Category: Out of Home / Billboards & Transit
Deliver the Rainbow
Agency: TBWA\Chiat\Day / Chicago
Client: Skittles Category: Experiential / In-Person Events
Gulf of Mexico (Bar)
Agency: LePub Mexico + Tecate by Heineken México / Mexico City + Monks Mexico / CDMX + LANDIA / Mexico City
Client: Tecate by Heineken Group Category: Experiential / In-Person Events
Buzzcodes
Agency: VML Canada
Client: Volkswagen Category: Social Media / Social Post - Single or Series
The Big Redemption
Agency: BarkleyOKRP / Kansas City
Client: Frontier Category: Non-traditional & Guerrilla Marketing
FICTIONAL INSURANCE
Agency: DDB Colombia (TBWA\Colombia) / Bogotá
Client: RCN/ SEGUROS DEL ESTADO Category: Commerce
Build Your Own Super Bowl Commercial
Agency: Special US / Los Angeles + Uber Eats / San Francisco + Biscuit Filmworks / Los Angeles + Exile Edit / Los Angeles
Client: Uber Eats Category: Commerce
Bedtime Donations
Agency: INNOCEAN / Berlin + Royal Society for Blind Children / London + Buzzwoo / Berlin + DaHouse Audio / Los Angeles
Client: Royal Society for Blind Children Category: Direct Marketing for Good
Life Donor Card
Agency: MRM Germany + McCann / London + Mastercard / Frankfurt
Client: Mastercard Category: Direct Marketing for Good
Too True Crime
Agency: Rethink / Toronto + Canadian Femicide Observatory of Justice & Accountability / Guelph
Client: Canadian Femicide Observatory of Justice & Accountability Category: Direct Marketing for Good
Let's End Fast Tech
Agency: Marcel / Paris + Back Market / Paris
Client: Back Market Category: Direct Marketing for Good
The Hidden Eye Test
Agency: VML / Sydney + 1001 Optometry / Sydney + Wavemaker / Sydney + Burson / Sydney
Client: 1001 Optometry Category: Craft / Art Direction
Build Your Own Super Bowl Commercial
Agency: Special US / Los Angeles + Uber Eats / San Francisco + Biscuit Filmworks / Los Angeles + Exile Edit / Los Angeles
Client: Uber Eats Category: Craft / Use of Technology
Award:
2026 Direct Marketing Bronze Pencil
Agency:
de la Cruz - Ogilvy / San Juan + Ogilvy Health / New York
Client:
Alivia Health
Title:
Glowing Relief
Category:
Product Packaging
Annual ID:
OS26_DM016B
Award:
2026 Direct Marketing Bronze Pencil
Agency:
VML / Sydney + 1001 Optometry / Sydney + Wavemaker / Sydney + Burson / Sydney
Client:
1001 Optometry
Title:
The Hidden Eye Test
Category:
Out of Home / Billboards & Transit
Annual ID:
OS26_DM017B
Award:
2026 Direct Marketing Bronze Pencil
Agency:
TBWA\Chiat\Day / Chicago
Client:
Skittles
Title:
Deliver the Rainbow
Category:
Experiential / In-Person Events
Annual ID:
OS26_DM018B
Award:
2026 Direct Marketing Bronze Pencil
Agency:
LePub Mexico + Tecate by Heineken México / Mexico City + Monks Mexico / CDMX + LANDIA / Mexico City
Client:
Tecate by Heineken Group
Title:
Gulf of Mexico (Bar)
Category:
Experiential / In-Person Events
Annual ID:
OS26_DM019B
Award:
2026 Direct Marketing Bronze Pencil
Agency:
VML Canada
Client:
Volkswagen
Title:
Buzzcodes
Category:
Social Media / Social Post - Single or Series
Annual ID:
OS26_DM020B
Award:
2026 Direct Marketing Bronze Pencil
Agency:
BarkleyOKRP / Kansas City
Client:
Frontier
Title:
The Big Redemption
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS26_DM021B
Award:
2026 Direct Marketing Bronze Pencil
Agency:
DDB Colombia (TBWA\Colombia) / Bogotá
Client:
RCN/ SEGUROS DEL ESTADO
Title:
FICTIONAL INSURANCE
Category:
Commerce
Annual ID:
OS26_DM022B
Award:
2026 Direct Marketing Bronze Pencil
Agency:
Special US / Los Angeles + Uber Eats / San Francisco + Biscuit Filmworks / Los Angeles + Exile Edit / Los Angeles
Client:
Uber Eats
Title:
Build Your Own Super Bowl Commercial
Category:
Commerce
Annual ID:
OS26_DM023B
Award:
2026 Direct Marketing Bronze Pencil
Agency:
TBWA\Chiat\Day / Chicago
Client:
Skittles
Title:
Deliver the Rainbow
Category:
Commerce
Annual ID:
OS26_DM024B
Award:
2026 Direct Marketing Bronze Pencil
Agency:
INNOCEAN / Berlin + Royal Society for Blind Children / London + Buzzwoo / Berlin + DaHouse Audio / Los Angeles
Client:
Royal Society for Blind Children
Title:
Bedtime Donations
Category:
Direct Marketing for Good
Annual ID:
OS26_DM025B
Award:
2026 Direct Marketing Bronze Pencil
Agency:
MRM Germany + McCann / London + Mastercard / Frankfurt
Client:
Mastercard
Title:
Life Donor Card
Category:
Direct Marketing for Good
Annual ID:
OS26_DM026B
Award:
2026 Direct Marketing Bronze Pencil
Agency:
Rethink / Toronto + Canadian Femicide Observatory of Justice & Accountability / Guelph
Client:
Canadian Femicide Observatory of Justice & Accountability
Title:
Too True Crime
Category:
Direct Marketing for Good
Annual ID:
OS26_DM027B
Award:
2026 Direct Marketing Bronze Pencil
Agency:
Marcel / Paris + Back Market / Paris
Client:
Back Market
Title:
Let's End Fast Tech
Category:
Direct Marketing for Good
Annual ID:
OS26_DM028B
Award:
2026 Direct Marketing Bronze Pencil
Agency:
VML / Sydney + 1001 Optometry / Sydney + Wavemaker / Sydney + Burson / Sydney
Client:
1001 Optometry
Title:
The Hidden Eye Test
Category:
Craft / Art Direction
Annual ID:
OS26_DM029B