The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Filter
Award
Agency
Client
Title
Category
Annual ID
Someday
Agency: TBWA\Media Arts Lab / Los Angeles + MJZ + Squeak E Clean Studios + Final Cut
Client: Apple Category: Popular Culture Impact
Kyle F*cking Connor
Agency: Courage Inc. / Toronto + KFC Canada / Toronto
Client: KFC Canada Category: Creator / Brand Collaboration
Welcome Card
Agency: Publicis / Toronto + ThePub Productions / Toronto
Client: Rogers Communications Category: Multicultural Impact
Protest March Of The Penguins
Agency: Rethink / Toronto + Penguins International
Client: Penguins International Category: Cultural Driver for Good
Too True Crime
Agency: Rethink / Toronto + Canadian Femicide Observatory of Justice & Accountability / Guelph
Client: Canadian Femicide Observatory of Justice & Accountability Category: Cultural Driver for Good
Pedigree Caramelo
Agency: AlmapBBDO / Sao Paulo + Black Madre / Sao Paulo + Surreal Hotel Arts / Sao Paulo + Raw Audio / Sao Paulo
Client: Mars Category: Cultural Driver for Good
Award:
2026 Cultural Driver Bronze Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles + MJZ + Squeak E Clean Studios + Final Cut
Client:
Apple
Title:
Someday
Category:
Popular Culture Impact
Annual ID:
OS26_CD010B
Award:
2026 Cultural Driver Bronze Pencil
Agency:
Courage Inc. / Toronto + KFC Canada / Toronto
Client:
KFC Canada
Title:
Kyle F*cking Connor
Category:
Creator / Brand Collaboration
Annual ID:
OS26_CD011B
Award:
2026 Cultural Driver Bronze Pencil
Agency:
Publicis / Toronto + ThePub Productions / Toronto
Client:
Rogers Communications
Title:
Welcome Card
Category:
Multicultural Impact
Annual ID:
OS26_CD012B
Award:
2026 Cultural Driver Bronze Pencil
Agency:
Rethink / Toronto + Penguins International
Client:
Penguins International
Title:
Protest March Of The Penguins
Category:
Cultural Driver for Good
Annual ID:
OS26_CD013B
Award:
2026 Cultural Driver Bronze Pencil
Agency:
Rethink / Toronto + Canadian Femicide Observatory of Justice & Accountability / Guelph
Client:
Canadian Femicide Observatory of Justice & Accountability
Title:
Too True Crime
Category:
Cultural Driver for Good
Annual ID:
OS26_CD014B
Award:
2026 Cultural Driver Bronze Pencil
Agency:
AlmapBBDO / Sao Paulo + Black Madre / Sao Paulo + Surreal Hotel Arts / Sao Paulo + Raw Audio / Sao Paulo
Client:
Mars
Title:
Pedigree Caramelo
Category:
Cultural Driver for Good
Annual ID:
OS26_CD015B