The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
It's Dettol Time
Agency: Sour Bangkok + Going Up Studio / Bangkok + Matad Editing House / Bangkok + Phenomena / Bangkok
Client: Dettol Category: Long Form Video / Single
FruitHead
Agency: General Mills / Minneapolis + Imagine Entertainment / Los Angeles + Lord Danger / Los Angeles + Modern Logic / Los Angeles
Client: General Mills Gushers Category: Long Form Video / Single
I'm Not Remarkable
Agency: Apple Marcom + Somesuch + Trim Editing + Wave Studios
Client: Apple Category: Music Videos / Brand
Kyikatejê
Agency: Area 23 / New York
Client: Gavião Kyikatejê Futebol Clube Category: B2B Communications
Caption with Intention
Agency: Omnicom / Chicago + Omnicom Production / Chicago + Pes Motion Studio / Chicago
Client: Rakish Entertainment Category: Branded Entertainment for Good
For Papa!
Agency: McCann / New York + BBDO / Chicago + Local Produce
Client: Instacart Category: Craft / Use of Humor
See It Differently
Agency: Uncommon Creative Studio / London + Tenthree / London + Blinkink / London
Client: BRITBOX Category: Craft / Art Direction
Sosegá
Agency: LLYC / Madrid
Client: Cervezas Alhambra Category: Innovation / New Ideas in Branded Entertainment
Award:
2026 Branded Entertainment Silver Pencil
Agency:
Sour Bangkok + Going Up Studio / Bangkok + Matad Editing House / Bangkok + Phenomena / Bangkok
Client:
Dettol
Title:
It's Dettol Time
Category:
Long Form Video / Single
Annual ID:
OS26_BE008S
Award:
2026 Branded Entertainment Silver Pencil
Agency:
General Mills / Minneapolis + Imagine Entertainment / Los Angeles + Lord Danger / Los Angeles + Modern Logic / Los Angeles
Client:
General Mills Gushers
Title:
FruitHead
Category:
Long Form Video / Single
Annual ID:
OS26_BE009S
Award:
2026 Branded Entertainment Silver Pencil
Agency:
Apple Marcom + Somesuch + Trim Editing + Wave Studios
Client:
Apple
Title:
I'm Not Remarkable
Category:
Music Videos / Brand
Annual ID:
OS26_BE010S
Award:
2026 Branded Entertainment Silver Pencil
Agency:
CANADA
Client:
Rosalia
Title:
Berghain
Category:
Music Videos / Artist
Annual ID:
OS26_BE011S
Award:
2026 Branded Entertainment Silver Pencil
Agency:
Area 23 / New York
Client:
Gavião Kyikatejê Futebol Clube
Title:
Kyikatejê
Category:
B2B Communications
Annual ID:
OS26_BE012S
Award:
2026 Branded Entertainment Silver Pencil
Agency:
Omnicom / Chicago + Omnicom Production / Chicago + Pes Motion Studio / Chicago
Client:
Rakish Entertainment
Title:
Caption with Intention
Category:
Branded Entertainment for Good
Annual ID:
OS26_BE013S
Award:
2026 Branded Entertainment Silver Pencil
Agency:
McCann / New York + BBDO / Chicago + Local Produce
Client:
Instacart
Title:
For Papa!
Category:
Craft / Use of Humor
Annual ID:
OS26_BE014S
Award:
2026 Branded Entertainment Silver Pencil
Agency:
Scholz & Friends / Berlin
Client:
GOT BAG
Title:
GOATS GOT BAG
Category:
Craft / Use of Humor
Annual ID:
OS26_BE015S
Award:
2026 Branded Entertainment Silver Pencil
Agency:
Uncommon Creative Studio / London + Tenthree / London + Blinkink / London
Client:
BRITBOX
Title:
See It Differently
Category:
Craft / Art Direction
Annual ID:
OS26_BE016S