The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Food Deserves Pepsi
Agency: BBDO / New York + PepsiCo + The Acceleration
Client: Pepsi Category: Creative Effectiveness / Beverages - Non-Alcoholic Drinks
For Winning Tomatoes, It Has To Be HEINZ.
Agency: Heaven&Hell / Shanghai + Heinz / Shanghai + Illusion CGI Studio / Bangkok
Client: Heinz Category: Creative Effectiveness / Consumer Products
Kleenex Score
Agency: VML / New York
Client: Kimberly-Clark / Kleenex Category: Creative Effectiveness / Consumer Products
Save our stay (SOS)
Agency: TBWA\ Hunt Lascaris / Johannesburg + Post Modern + Darling Films / Sandton
Client: City Lodge Hotels Category: Creative Effectiveness / Tourism / Travel / Transportation
Award:
2026 Creative Effectiveness Bronze Pencil
Agency:
BBDO / New York + PepsiCo + The Acceleration
Client:
Pepsi
Title:
Food Deserves Pepsi
Category:
Creative Effectiveness / Beverages - Non-Alcoholic Drinks
Annual ID:
OS26_CE008B
Award:
2026 Creative Effectiveness Bronze Pencil
Agency:
Heaven&Hell / Shanghai + Heinz / Shanghai + Illusion CGI Studio / Bangkok
Client:
Heinz
Title:
For Winning Tomatoes, It Has To Be HEINZ.
Category:
Creative Effectiveness / Consumer Products
Annual ID:
OS26_CE009B
Award:
2026 Creative Effectiveness Bronze Pencil
Agency:
VML / New York
Client:
Kimberly-Clark / Kleenex
Title:
Kleenex Score
Category:
Creative Effectiveness / Consumer Products
Annual ID:
OS26_CE010B