The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Filter
Award
Agency
Client
Title
Category
Annual ID
The LEGO® Formula 1® Drivers Parade
Agency: Our LEGO Agency / Billund
Client: The LEGO Group Category: Events / In-Person
Gulf of Mexico (Bar)
Agency: LePub Mexico + Tecate by Heineken México / Mexico City + Monks Mexico / CDMX + LANDIA / Mexico City
Client: Tecate by Heineken Group Category: Events / In-Person
Great In-Game Wedding
Agency: 22Feet Tribal Worldwide / Mumbai + Krafton India / Bangalore + Bombay Film Company / Mumbai
Client: Battlegrounds Mobile India Category: Events / Virtual & Hybrid
Protest March Of The Penguins
Agency: Rethink / Toronto + Penguins International
Client: Penguins International Category: Events / Virtual & Hybrid
The Secret Ingredient
Agency: Uncommon Creative Studio / London
Client: The Ordinary Category: Brand Installations
One Noodle
Agency: BLKJ Havas Pte Ltd / Singapore + Havas Moonfolks + Havas Global + BETC HAVAS
Client: Haraku Ramen Category: Physical Products
Build Your Own Super Bowl Commercial
Agency: Special US / Los Angeles + Uber Eats / San Francisco + Biscuit Filmworks / Los Angeles + Exile Edit / Los Angeles
Client: Uber Eats Category: Commerce
CHEER SIGNS
Agency: TBWA\HAKUHODO Inc. / Tokyo + Hakuhodo Product's Inc. / Tokyo + amana inc. / Tokyo
Client: TOKYO METROPOLITAN GOVERNMENT Category: Experiential & Immersive for Good
Marino Uriel: The (Un)forgettable Legend
Agency: Havas Creative Spain / Madrid
Client: Atlético de Madrid / AFEAM Category: Experiential & Immersive for Good
Heinz Dipper
Agency: Rethink / Toronto + Kraft Heinz
Client: Kraft Heinz Category: Innovation / New Ideas in Experiential & Immersive
Deliver the Rainbow
Agency: TBWA\Chiat\Day / Chicago
Client: Skittles Category: Innovation / Use of Media in Experiential & Immersive
Award:
2026 Experiential & Immersive Bronze Pencil
Agency:
Our LEGO Agency / Billund
Client:
The LEGO Group
Title:
The LEGO® Formula 1® Drivers Parade
Category:
Events / In-Person
Annual ID:
OS26_EX012B
Award:
2026 Experiential & Immersive Bronze Pencil
Agency:
LePub Mexico + Tecate by Heineken México / Mexico City + Monks Mexico / CDMX + LANDIA / Mexico City
Client:
Tecate by Heineken Group
Title:
Gulf of Mexico (Bar)
Category:
Events / In-Person
Annual ID:
OS26_EX013B
Award:
2026 Experiential & Immersive Bronze Pencil
Agency:
22Feet Tribal Worldwide / Mumbai + Krafton India / Bangalore + Bombay Film Company / Mumbai
Client:
Battlegrounds Mobile India
Title:
Great In-Game Wedding
Category:
Events / Virtual & Hybrid
Annual ID:
OS26_EX014B
Award:
2026 Experiential & Immersive Bronze Pencil
Agency:
Rethink / Toronto + Penguins International
Client:
Penguins International
Title:
Protest March Of The Penguins
Category:
Events / Virtual & Hybrid
Annual ID:
OS26_EX015B
Award:
2026 Experiential & Immersive Bronze Pencil
Agency:
Uncommon Creative Studio / London
Client:
The Ordinary
Title:
The Secret Ingredient
Category:
Brand Installations
Annual ID:
OS26_EX016B
Award:
2026 Experiential & Immersive Bronze Pencil
Agency:
BLKJ Havas Pte Ltd / Singapore + Havas Moonfolks + Havas Global + BETC HAVAS
Client:
Haraku Ramen
Title:
One Noodle
Category:
Physical Products
Annual ID:
OS26_EX017B
Award:
2026 Experiential & Immersive Bronze Pencil
Agency:
Special US / Los Angeles + Uber Eats / San Francisco + Biscuit Filmworks / Los Angeles + Exile Edit / Los Angeles
Client:
Uber Eats
Title:
Build Your Own Super Bowl Commercial
Category:
Commerce
Annual ID:
OS26_EX018B
Award:
2026 Experiential & Immersive Bronze Pencil
Agency:
DAVID / Madrid
Client:
The Coca-Cola Company
Title:
Shades of Red
Category:
B2B Communications
Annual ID:
OS26_EX019B
Award:
2026 Experiential & Immersive Bronze Pencil
Agency:
TBWA\HAKUHODO Inc. / Tokyo + Hakuhodo Product's Inc. / Tokyo + amana inc. / Tokyo
Client:
TOKYO METROPOLITAN GOVERNMENT
Title:
CHEER SIGNS
Category:
Experiential & Immersive for Good
Annual ID:
OS26_EX020B
Award:
2026 Experiential & Immersive Bronze Pencil
Agency:
Havas Creative Spain / Madrid
Client:
Atlético de Madrid / AFEAM
Title:
Marino Uriel: The (Un)forgettable Legend
Category:
Experiential & Immersive for Good
Annual ID:
OS26_EX021B
Award:
2026 Experiential & Immersive Bronze Pencil
Agency:
Rethink / Toronto + Kraft Heinz
Client:
Kraft Heinz
Title:
Heinz Dipper
Category:
Innovation / New Ideas in Experiential & Immersive
Annual ID:
OS26_EX022B