The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
Caption with Intention
Agency: Omnicom / Chicago + Omnicom Production / Chicago + Pes Motion Studio / Chicago
Client: Rakish Entertainment Category: Craft / Use of Technology
Build Your Own Super Bowl Commercial
Agency: Special US / Los Angeles + Uber Eats / San Francisco + Biscuit Filmworks / Los Angeles + Exile Edit / Los Angeles
Client: Uber Eats Category: Craft / Use of Technology
Obstructed Brews
Agency: Droga5, part of Accenture Song / New York + Molson Coors Beverage Company / Chicago + Alison Brod Marketing + Communications / New York + Sounds Fun / Atlanta
Client: Coors Light Category: Craft / Use of Technology
Hearing 1945
Agency: INNOCEAN / Seoul + PLANIT / Seoul
Client: Binggrae & The Ministry of Patriots and Veterans Affair Category: Craft / Use of Sound
Award:
2026 Experiential & Immersive Silver Pencil
Agency:
Omnicom / Chicago + Omnicom Production / Chicago + Pes Motion Studio / Chicago
Client:
Rakish Entertainment
Title:
Caption with Intention
Category:
Craft / Use of Technology
Annual ID:
OS26_EX011S
Award:
2026 Experiential & Immersive Merit Award
Agency:
Special US / Los Angeles + Uber Eats / San Francisco + Biscuit Filmworks / Los Angeles + Exile Edit / Los Angeles
Client:
Uber Eats
Title:
Build Your Own Super Bowl Commercial
Category:
Craft / Use of Technology
Annual ID:
OS26_EX041M
Award:
2026 Experiential & Immersive Merit Award
Agency:
Droga5, part of Accenture Song / New York + Molson Coors Beverage Company / Chicago + Alison Brod Marketing + Communications / New York + Sounds Fun / Atlanta
Client:
Coors Light
Title:
Obstructed Brews
Category:
Craft / Use of Technology
Annual ID:
OS26_EX042M