The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Filter
Award
Agency
Client
Title
Category
Annual ID
I WOOL SURVIVE
Agency: SERVICEPLAN GERMANY / Munich
Client: Grindr Category: Best of Experiential & Immersive
Heinz Dipper
Agency: Rethink / Toronto + Kraft Heinz
Client: Kraft Heinz Category: Physical Products
Caption with Intention
Agency: Omnicom / Chicago + Omnicom Production / Chicago + Pes Motion Studio / Chicago
Client: Rakish Entertainment Category: Experiential & Immersive for Good
Gulf of Mexico (Bar)
Agency: LePub Mexico + Tecate by Heineken México + Monks Mexico + LANDIA / Mexico City
Client: Tecate by Heineken Group Category: Innovation / New Ideas in Experiential & Immersive
Gulf of Mexico (Bar)
Agency: LePub Mexico + Tecate by Heineken México + Monks Mexico + LANDIA / Mexico City
Client: Tecate by Heineken Group Category: Brand Installations
The Galaxy Plays Back
Agency: Our LEGO Agency / Billund + Sphere Studios / Los Angeles
Client: The LEGO Group Category: Responsive Environments
OMNILIVERY
Agency: Saatchi & Saatchi France / Paris
Client: OMNI Category: Experiential & Immersive for Good
Ford x Google Maps
Agency: Wieden+Kennedy / New York + Google + WPP Media + Artemis Strategies
Client: Ford Category: Brand Partnerships
Caption with Intention
Agency: Omnicom / Chicago + Omnicom Production / Chicago + Pes Motion Studio / Chicago
Client: Rakish Entertainment Category: Craft / Use of Technology
The LEGO® Formula 1® Drivers Parade
Agency: Our LEGO Agency / Billund
Client: The LEGO Group Category: Events / In-Person
Gulf of Mexico (Bar)
Agency: LePub Mexico + Tecate by Heineken México + Monks Mexico + LANDIA / Mexico City
Client: Tecate by Heineken Group Category: Events / In-Person
Great In-Game Wedding
Agency: 22Feet Tribal Worldwide / Mumbai + Krafton India / Bangalore + Bombay Film Company / Mumbai
Client: Battlegrounds Mobile India Category: Events / Virtual & Hybrid
Protest March Of The Penguins
Agency: Rethink / Toronto + Penguins International
Client: Penguins International Category: Events / Virtual & Hybrid
The Secret Ingredient
Agency: Uncommon Creative Studio / London
Client: The Ordinary Category: Brand Installations
One Noodle
Agency: BLKJ Havas Pte Ltd / Singapore + Havas Moonfolks + Havas Global + BETC HAVAS
Client: Haraku Ramen Category: Physical Products
Build Your Own Super Bowl Commercial
Agency: Special US / Los Angeles + Uber Eats / San Francisco + Biscuit Filmworks / Los Angeles + Exile Edit / Los Angeles
Client: Uber Eats Category: Commerce
CHEER SIGNS
Agency: TBWA\HAKUHODO Inc. / Tokyo + Hakuhodo Product's Inc. / Tokyo + amana inc. / Tokyo
Client: TOKYO METROPOLITAN GOVERNMENT Category: Experiential & Immersive for Good
Marino Uriel: The (Un)forgettable Legend
Agency: Havas Creative Spain / Madrid
Client: Atlético de Madrid / AFEAM Category: Experiential & Immersive for Good
Heinz Dipper
Agency: Rethink / Toronto + Kraft Heinz
Client: Kraft Heinz Category: Innovation / New Ideas in Experiential & Immersive
Deliver the Rainbow
Agency: TBWA\Chiat\Day / Chicago
Client: Skittles Category: Innovation / Use of Media in Experiential & Immersive
The Cardi Bodega
Agency: Superette (DoorDash In-House Creative Studio) + DoorDash + Get Engaged Media / Atlanta + MikeTeevee / Los Angeles
Client: DoorDash Category: Events / In-Person
Toothpaste bought in the Lidl.
Agency: MEDIAPLUS GERMANY / Munich
Client: LIDL Category: Events / In-Person
Alcaraz Tattoo Reveal
Agency: DAVID / Madrid
Client: NETFLIX SPAIN Category: Events / Virtual & Hybrid
Fractional Window Shopping
Agency: Ogilvy Canada / Toronto + TD + Shoot Studio
Client: TD Bank Category: Brand Installations
Original Build
Agency: Assembly + m ss ng p eces / New York
Client: Microsoft Category: Immersive Spaces
IKEA Phone Sleep Collection
Agency: Memac Ogilvy UAE / Dubai + Al-Futtaim IKEA / Dubai + Melt Studio / Dubai
Client: Al-Futtaim IKEA Category: Physical Products
The voice of an icon
Agency: CP+B Brasil / São Paulo + AB InBev - Guaraná Antarctica / São Paulo
Client: AB InBev / Guaraná Antarctica Category: Experiential Audio
One Noodle
Agency: BLKJ Havas Pte Ltd / Singapore + Havas Moonfolks + Havas Global + BETC HAVAS
Client: Haraku Ramen Category: Commerce
Still Open
Agency: DAVID / Madrid
Client: JCDecaux Spain Category: Experiential & Immersive for Good
Protest March Of The Penguins
Agency: Rethink / Toronto + Penguins International
Client: Penguins International Category: Experiential & Immersive for Good
Unwanted Sites
Agency: Promise / Johannesburg
Client: AfriSam Category: Experiential & Immersive for Good
Pedigree Caramelo
Agency: AlmapBBDO / Sao Paulo + Surreal Hotel Arts / Sao Paulo + Black Madre / Sao Paulo + Raw Audio / Sao Paulo
Client: Mars Category: Experiential & Immersive for Good
FICTIONAL INSURANCE
Agency: DDB Colombia (TBWA\Colombia) / Bogotá
Client: RCN/ SEGUROS DEL ESTADO Category: Brand Partnerships
The LEGO® Group x Formula 1® - Build the Thrill
Agency: Our LEGO Agency / Billund
Client: The LEGO Group Category: Brand Partnerships
Build Your Own Super Bowl Commercial
Agency: Special US / Los Angeles + Uber Eats / San Francisco + Biscuit Filmworks / Los Angeles + Exile Edit / Los Angeles
Client: Uber Eats Category: Craft / Use of Technology
Obstructed Brews
Agency: Droga5, part of Accenture Song / New York + Molson Coors Beverage Company / Chicago + Alison Brod Marketing + Communications / New York + Sounds Fun / Atlanta
Client: Coors Light Category: Craft / Use of Technology
Hearing 1945
Agency: INNOCEAN / Seoul + PLANIT / Seoul
Client: Binggrae & The Ministry of Patriots and Veterans Affair Category: Craft / Use of Sound
The LEGO® Formula 1® Drivers Parade
Agency: Our LEGO Agency / Billund
Client: The LEGO Group Category: Innovation / New Ideas in Experiential & Immersive
EstibADores
Agency: Circus Grey / Lima + Mibanco / Lima + OMD / Lima + Rebeca / Lima
Client: Mibanco Category: Innovation / Use of Media in Experiential & Immersive
Unwanted Sites
Agency: Promise / Johannesburg
Client: AfriSam Category: Innovation / Use of Media in Experiential & Immersive
Build Your Own Super Bowl Commercial
Agency: Special US / Los Angeles + Uber Eats / San Francisco + Biscuit Filmworks / Los Angeles + Exile Edit / Los Angeles
Client: Uber Eats Category: Innovation / Use of Media in Experiential & Immersive
Award:
2026 Experiential & Immersive Best of Discipline Pencil
Agency:
SERVICEPLAN GERMANY / Munich
Client:
Grindr
Title:
I WOOL SURVIVE
Category:
Best of Experiential & Immersive
Annual ID:
OS26_EX000G
Award:
2026 Experiential & Immersive Gold Pencil
Agency:
Rethink / Toronto + Kraft Heinz
Client:
Kraft Heinz
Title:
Heinz Dipper
Category:
Physical Products
Annual ID:
OS26_EX001G
Award:
2026 Experiential & Immersive Gold Pencil
Agency:
TBWA\Chiat\Day / Chicago
Client:
Skittles
Title:
Deliver the Rainbow
Category:
Commerce
Annual ID:
OS26_EX002G
Award:
2026 Experiential & Immersive Gold Pencil
Agency:
Omnicom / Chicago + Omnicom Production / Chicago + Pes Motion Studio / Chicago
Client:
Rakish Entertainment
Title:
Caption with Intention
Category:
Experiential & Immersive for Good
Annual ID:
OS26_EX003G
Award:
2026 Experiential & Immersive Gold Pencil
Agency:
SERVICEPLAN GERMANY / Munich
Client:
Grindr
Title:
I WOOL SURVIVE
Category:
Brand Partnerships
Annual ID:
OS26_EX004G
Award:
2026 Experiential & Immersive Gold Pencil
Agency:
LePub Mexico + Tecate by Heineken México + Monks Mexico + LANDIA / Mexico City
Client:
Tecate by Heineken Group
Title:
Gulf of Mexico (Bar)
Category:
Innovation / New Ideas in Experiential & Immersive
Annual ID:
OS26_EX005G
Award:
2026 Experiential & Immersive Silver Pencil
Agency:
Saatchi & Saatchi France / Paris
Client:
OMNI
Title:
Omnilivery
Category:
Events / In-Person
Annual ID:
OS26_EX006S
Award:
2026 Experiential & Immersive Silver Pencil
Agency:
LePub Mexico + Tecate by Heineken México + Monks Mexico + LANDIA / Mexico City
Client:
Tecate by Heineken Group
Title:
Gulf of Mexico (Bar)
Category:
Brand Installations
Annual ID:
OS26_EX007S
Award:
2026 Experiential & Immersive Silver Pencil
Agency:
Our LEGO Agency / Billund + Sphere Studios / Los Angeles
Client:
The LEGO Group
Title:
The Galaxy Plays Back
Category:
Responsive Environments
Annual ID:
OS26_EX008S
Award:
2026 Experiential & Immersive Silver Pencil
Agency:
Saatchi & Saatchi France / Paris
Client:
OMNI
Title:
OMNILIVERY
Category:
Experiential & Immersive for Good
Annual ID:
OS26_EX009S
Award:
2026 Experiential & Immersive Silver Pencil
Agency:
Wieden+Kennedy / New York + Google + WPP Media + Artemis Strategies
Client:
Ford
Title:
Ford x Google Maps
Category:
Brand Partnerships
Annual ID:
OS26_EX010S
Award:
2026 Experiential & Immersive Silver Pencil
Agency:
Omnicom / Chicago + Omnicom Production / Chicago + Pes Motion Studio / Chicago
Client:
Rakish Entertainment
Title:
Caption with Intention
Category:
Craft / Use of Technology
Annual ID:
OS26_EX011S
Award:
2026 Experiential & Immersive Bronze Pencil
Agency:
Our LEGO Agency / Billund
Client:
The LEGO Group
Title:
The LEGO® Formula 1® Drivers Parade
Category:
Events / In-Person
Annual ID:
OS26_EX012B
Award:
2026 Experiential & Immersive Bronze Pencil
Agency:
LePub Mexico + Tecate by Heineken México + Monks Mexico + LANDIA / Mexico City
Client:
Tecate by Heineken Group
Title:
Gulf of Mexico (Bar)
Category:
Events / In-Person
Annual ID:
OS26_EX013B
Award:
2026 Experiential & Immersive Bronze Pencil
Agency:
22Feet Tribal Worldwide / Mumbai + Krafton India / Bangalore + Bombay Film Company / Mumbai
Client:
Battlegrounds Mobile India
Title:
Great In-Game Wedding
Category:
Events / Virtual & Hybrid
Annual ID:
OS26_EX014B
Award:
2026 Experiential & Immersive Bronze Pencil
Agency:
Rethink / Toronto + Penguins International
Client:
Penguins International
Title:
Protest March Of The Penguins
Category:
Events / Virtual & Hybrid
Annual ID:
OS26_EX015B
Award:
2026 Experiential & Immersive Bronze Pencil
Agency:
Uncommon Creative Studio / London
Client:
The Ordinary
Title:
The Secret Ingredient
Category:
Brand Installations
Annual ID:
OS26_EX016B
Award:
2026 Experiential & Immersive Bronze Pencil
Agency:
BLKJ Havas Pte Ltd / Singapore + Havas Moonfolks + Havas Global + BETC HAVAS
Client:
Haraku Ramen
Title:
One Noodle
Category:
Physical Products
Annual ID:
OS26_EX017B
Award:
2026 Experiential & Immersive Bronze Pencil
Agency:
Special US / Los Angeles + Uber Eats / San Francisco + Biscuit Filmworks / Los Angeles + Exile Edit / Los Angeles
Client:
Uber Eats
Title:
Build Your Own Super Bowl Commercial
Category:
Commerce
Annual ID:
OS26_EX018B
Award:
2026 Experiential & Immersive Bronze Pencil
Agency:
DAVID / Madrid
Client:
The Coca-Cola Company
Title:
Shades of Red
Category:
B2B Communications
Annual ID:
OS26_EX019B
Award:
2026 Experiential & Immersive Bronze Pencil
Agency:
TBWA\HAKUHODO Inc. / Tokyo + Hakuhodo Product's Inc. / Tokyo + amana inc. / Tokyo
Client:
TOKYO METROPOLITAN GOVERNMENT
Title:
CHEER SIGNS
Category:
Experiential & Immersive for Good
Annual ID:
OS26_EX020B
Award:
2026 Experiential & Immersive Bronze Pencil
Agency:
Havas Creative Spain / Madrid
Client:
Atlético de Madrid / AFEAM
Title:
Marino Uriel: The (Un)forgettable Legend
Category:
Experiential & Immersive for Good
Annual ID:
OS26_EX021B
Award:
2026 Experiential & Immersive Bronze Pencil
Agency:
Rethink / Toronto + Kraft Heinz
Client:
Kraft Heinz
Title:
Heinz Dipper
Category:
Innovation / New Ideas in Experiential & Immersive
Annual ID:
OS26_EX022B
Award:
2026 Experiential & Immersive Bronze Pencil
Agency:
TBWA\Chiat\Day / Chicago
Client:
Skittles
Title:
Deliver the Rainbow
Category:
Innovation / Use of Media in Experiential & Immersive
Annual ID:
OS26_EX023B
Award:
2026 Experiential & Immersive Merit Award
Agency:
Superette (DoorDash In-House Creative Studio) + DoorDash + Get Engaged Media / Atlanta + MikeTeevee / Los Angeles
Client:
DoorDash
Title:
The Cardi Bodega
Category:
Events / In-Person
Annual ID:
OS26_EX024M
Award:
2026 Experiential & Immersive Merit Award
Agency:
MEDIAPLUS GERMANY / Munich
Client:
LIDL
Title:
Toothpaste bought in the Lidl.
Category:
Events / In-Person
Annual ID:
OS26_EX025M
Award:
2026 Experiential & Immersive Merit Award
Agency:
DAVID / Madrid
Client:
NETFLIX SPAIN
Title:
Alcaraz Tattoo Reveal
Category:
Events / Virtual & Hybrid
Annual ID:
OS26_EX026M
Award:
2026 Experiential & Immersive Merit Award
Agency:
DAVID / Madrid
Client:
The Coca-Cola Company
Title:
Shades of Red
Category:
Brand Installations
Annual ID:
OS26_EX027M
Award:
2026 Experiential & Immersive Merit Award
Agency:
TBWA\Chiat\Day / Chicago
Client:
Skittles
Title:
Deliver the Rainbow
Category:
Brand Installations
Annual ID:
OS26_EX028M
Award:
2026 Experiential & Immersive Merit Award
Agency:
Ogilvy Canada / Toronto + TD + Shoot Studio
Client:
TD Bank
Title:
Fractional Window Shopping
Category:
Brand Installations
Annual ID:
OS26_EX029M
Award:
2026 Experiential & Immersive Merit Award
Agency:
Assembly + m ss ng p eces / New York
Client:
Microsoft
Title:
Original Build
Category:
Immersive Spaces
Annual ID:
OS26_EX030M
Award:
2026 Experiential & Immersive Merit Award
Agency:
Memac Ogilvy UAE / Dubai + Al-Futtaim IKEA / Dubai + Melt Studio / Dubai
Client:
Al-Futtaim IKEA
Title:
IKEA Phone Sleep Collection
Category:
Physical Products
Annual ID:
OS26_EX031M
Award:
2026 Experiential & Immersive Merit Award
Agency:
CP+B Brasil / São Paulo + AB InBev - Guaraná Antarctica / São Paulo
Client:
AB InBev / Guaraná Antarctica
Title:
The voice of an icon
Category:
Experiential Audio
Annual ID:
OS26_EX032M
Award:
2026 Experiential & Immersive Merit Award
Agency:
BLKJ Havas Pte Ltd / Singapore + Havas Moonfolks + Havas Global + BETC HAVAS
Client:
Haraku Ramen
Title:
One Noodle
Category:
Commerce
Annual ID:
OS26_EX033M
Award:
2026 Experiential & Immersive Merit Award
Agency:
DAVID / Bogotá
Client:
AGUILA LIGHT
Title:
UNMELTING LOYALTY
Category:
B2B Communications
Annual ID:
OS26_EX034M
Award:
2026 Experiential & Immersive Merit Award
Agency:
DAVID / Madrid
Client:
JCDecaux Spain
Title:
Still Open
Category:
Experiential & Immersive for Good
Annual ID:
OS26_EX035M
Award:
2026 Experiential & Immersive Merit Award
Agency:
Rethink / Toronto + Penguins International
Client:
Penguins International
Title:
Protest March Of The Penguins
Category:
Experiential & Immersive for Good
Annual ID:
OS26_EX036M
Award:
2026 Experiential & Immersive Merit Award
Agency:
Promise / Johannesburg
Client:
AfriSam
Title:
Unwanted Sites
Category:
Experiential & Immersive for Good
Annual ID:
OS26_EX037M
Award:
2026 Experiential & Immersive Merit Award
Agency:
AlmapBBDO / Sao Paulo + Surreal Hotel Arts / Sao Paulo + Black Madre / Sao Paulo + Raw Audio / Sao Paulo
Client:
Mars
Title:
Pedigree Caramelo
Category:
Experiential & Immersive for Good
Annual ID:
OS26_EX038M
Award:
2026 Experiential & Immersive Merit Award
Agency:
DDB Colombia (TBWA\Colombia) / Bogotá
Client:
RCN/ SEGUROS DEL ESTADO
Title:
FICTIONAL INSURANCE
Category:
Brand Partnerships
Annual ID:
OS26_EX039M
Award:
2026 Experiential & Immersive Merit Award
Agency:
Our LEGO Agency / Billund
Client:
The LEGO Group
Title:
The LEGO® Group x Formula 1® - Build the Thrill
Category:
Brand Partnerships
Annual ID:
OS26_EX040M
Award:
2026 Experiential & Immersive Merit Award
Agency:
Special US / Los Angeles + Uber Eats / San Francisco + Biscuit Filmworks / Los Angeles + Exile Edit / Los Angeles
Client:
Uber Eats
Title:
Build Your Own Super Bowl Commercial
Category:
Craft / Use of Technology
Annual ID:
OS26_EX041M
Award:
2026 Experiential & Immersive Merit Award
Agency:
Droga5, part of Accenture Song / New York + Molson Coors Beverage Company / Chicago + Alison Brod Marketing + Communications / New York + Sounds Fun / Atlanta
Client:
Coors Light
Title:
Obstructed Brews
Category:
Craft / Use of Technology
Annual ID:
OS26_EX042M
Award:
2026 Experiential & Immersive Merit Award
Agency:
INNOCEAN / Seoul + PLANIT / Seoul
Client:
Binggrae & The Ministry of Patriots and Veterans Affair
Title:
Hearing 1945
Category:
Craft / Use of Sound
Annual ID:
OS26_EX043M
Award:
2026 Experiential & Immersive Merit Award
Agency:
Our LEGO Agency / Billund
Client:
The LEGO Group
Title:
The LEGO® Formula 1® Drivers Parade
Category:
Innovation / New Ideas in Experiential & Immersive
Annual ID:
OS26_EX044M
Award:
2026 Experiential & Immersive Merit Award
Agency:
Circus Grey / Lima + Mibanco / Lima + OMD / Lima + Rebeca / Lima
Client:
Mibanco
Title:
EstibADores
Category:
Innovation / Use of Media in Experiential & Immersive
Annual ID:
OS26_EX045M
Award:
2026 Experiential & Immersive Merit Award
Agency:
Promise / Johannesburg
Client:
AfriSam
Title:
Unwanted Sites
Category:
Innovation / Use of Media in Experiential & Immersive
Annual ID:
OS26_EX046M