The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Breastmilk Money
Agency: SERVICEPLAN GERMANY / Munich
Client: Herconomy Category: Data-Driven Personalization
The Philipstown WireCar Grand Prix
Agency: Accenture Song South Africa + Accenture Song + Accenture Song Content CGI Studio Hamburg / Hamburg + Giant Films
Client: The Philipstown WireCar Foundation Category: Data for Good
DARESCORE
Agency: Leo India / Mumbai + PepsiCo India / Delhi
Client: Mountain Dew Category: Brand Partnerships
Award:
2026 Creative Use of Data Silver Pencil
Agency:
VML / Dallas
Client:
U.S. Navy
Title:
Navy SubReddit Hunt
Category:
Targeting
Annual ID:
OS26_CU004S
Award:
2026 Creative Use of Data Silver Pencil
Agency:
SERVICEPLAN GERMANY / Munich
Client:
Herconomy
Title:
Breastmilk Money
Category:
Data-Driven Personalization
Annual ID:
OS26_CU005S
Award:
2026 Creative Use of Data Silver Pencil
Agency:
VML / New York
Client:
SC Johnson / Ziploc
Title:
Preserved Promos
Category:
Commerce
Annual ID:
OS26_CU006S
Award:
2026 Creative Use of Data Silver Pencil
Agency:
Accenture Song South Africa + Accenture Song + Accenture Song Content CGI Studio Hamburg / Hamburg + Giant Films
Client:
The Philipstown WireCar Foundation
Title:
The Philipstown WireCar Grand Prix
Category:
Data for Good
Annual ID:
OS26_CU007S