The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Cashmere UltraLuxe Bathroom Guide
Agency: Lifelong Crush + Kruger Products Inc.
Client: Kruger Products Inc. / Cashmere UltraLuxe Category: Creative Effectiveness
Kyle F*cking Connor
Agency: Courage Inc. / Toronto + KFC Canada / Toronto
Client: KFC Canada Category: Creative Effectiveness
Cars to Work
Agency: Publicis Conseil / Paris + Firm + Prodigious + Division
Client: Renault Category: Creative Effectiveness / Automotive / Cars / Motorcycles / Trucks
How Dove took on a new era of toxic beauty
Agency: Ogilvy UK / London
Client: Dove Category: Creative Effectiveness / Beauty / Cosmetics / Toiletries / Personal Care
Child Wedding Cards
Agency: IMPACT BBDO / Dubai + Shiny Toy Guns / Karachi + Karma Kollective / Karachi
Client: UN Women Category: Creative Effectiveness / Non-Profit Organizations / Charities / Education / Government
Award:
2026 The Indies Silver Pencil
Agency:
Lifelong Crush + Kruger Products Inc.
Client:
Kruger Products Inc. / Cashmere UltraLuxe
Title:
Cashmere UltraLuxe Bathroom Guide
Category:
Creative Effectiveness
Annual ID:
OS26_ID015S
Award:
2026 The Indies Silver Pencil
Agency:
Courage Inc. / Toronto + KFC Canada / Toronto
Client:
KFC Canada
Title:
Kyle F*cking Connor
Category:
Creative Effectiveness
Annual ID:
OS26_ID016S
Award:
2026 Creative Effectiveness Silver Pencil
Agency:
Publicis Conseil / Paris + Firm + Prodigious + Division
Client:
Renault
Title:
Cars to Work
Category:
Creative Effectiveness / Automotive / Cars / Motorcycles / Trucks
Annual ID:
OS26_CE005S
Award:
2026 Creative Effectiveness Silver Pencil
Agency:
Ogilvy UK / London
Client:
Dove
Title:
How Dove took on a new era of toxic beauty
Category:
Creative Effectiveness / Beauty / Cosmetics / Toiletries / Personal Care
Annual ID:
OS26_CE006S