The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Filter
Award
Agency
Client
Title
Category
Annual ID
Iconic Home
Agency: BBH USA / New York + Publicis Production / New York + Harbor Picture Company / New York
Client: Dunkin' at home Category: Craft / Art Direction
IWC Ingenieur. Form und Technik. Posters.
Agency: Scholz & Friends / Berlin
Client: IWC Schaffhausen Category: Craft / Art Direction
Desi Oon
Agency: Studio Eeksaurus Productions Pvt. Ltd. / Mumbai + Centre for Pastoralism / New Delhi
Client: Centre for Pastoralism Category: Craft / Animation
The Art of Survival
Agency: 22Feet Tribal Worldwide / Mumbai + McCann India / Mumbai + Diageo / Mumbai + Butterfly Cannon / London
Client: Diageo Godawan Single Malt Category: Craft / Illustration
Jeep Cherokee “Billy Goes To The River”
Agency: Highdive + Jeep + O Positive + 1986 Studios
Client: Jeep Category: Craft / Use of Humor
Villains
Agency: Bear Meets Eagle On Fire / Sydney + Telstra / Sydney + ARC / Sydney + Smuggler / London
Client: Telstra Category: Craft / Use of Humor
Tiffany Wonder
Agency: L&C / New York City + OMA / Amsterdam + Commission Studio / London
Client: Tiffany & Co. Category: Craft / Art Direction
More Than Palsy
Agency: DUDE / Milano + Fight The Stroke / Milano
Client: Fight The Stroke Category: Craft / Writing
The Girl & Ghost
Agency: Bear Meets Eagle On Fire / Sydney + Telstra / Sydney + MATHEMATIC STUDIO / Paris + Revolver / Sydney
Client: Telstra Category: Craft / Animation / Motion Design
Sorry, Manners
Agency: Courage Inc. / Toronto + KFC Canada / Toronto
Client: KFC Canada Category: Craft / Cinematography
Your Door To More
Agency: Hard Work Club / Toronto + DoorDash / Toronto + OPC Production / Toronto
Client: DoorDash Category: Craft / Sound Design & Music
We Are All Fucked
Agency: ONE23WEST / Vancouver
Client: BC Securities Commission Category: Craft / Sound Design & Music
Kyikatejê
Agency: Area 23 / New York
Client: Gavião Kyikatejê Futebol Clube Category: Craft / Storytelling
18 Months
Agency: Klick Health / Toronto + Jamute + Zombie Animation
Client: Second Nurture Category: Craft / Use of Drama
The shooting
Agency: Grey México / Mexico City + Oriental Films / Mexico City
Client: La Unión newspaper and Articulo 19 Category: Craft / Use of Drama
The Philipstown WireCar Grand Prix
Agency: Accenture Song South Africa + Accenture Song + Accenture Song Content CGI Studio Hamburg / Hamburg + Giant Films
Client: The Philipstown WireCar Foundation Category: Craft / Use of Technology
Unavailable
Agency: Squarespace + One of Us + Trim Editing + Superprime
Client: Squarespace Category: Craft / Use of Drama
For Papa!
Agency: McCann / New York + BBDO / Chicago + Local Produce
Client: Instacart Category: Craft / Art Direction
The Hidden Eye Test
Agency: VML / Sydney + 1001 Optometry / Sydney + Wavemaker / Sydney + Burson / Sydney
Client: 1001 Optometry Category: Craft / Art Direction
Build Your Own Super Bowl Commercial
Agency: Special US / Los Angeles + Uber Eats / San Francisco + Biscuit Filmworks / Los Angeles + Exile Edit / Los Angeles
Client: Uber Eats Category: Craft / Use of Technology
Own Your Flow
Agency: McCann / New York + Kimberly-Clark + MJZ
Client: Kotex Category: Craft / Art Direction
Cracked
Agency: Area 23 / New York + Dirty Work / São Paulo + Sizzer / Amsterdam
Client: Mercy for Animals Category: Craft / Art Direction
The Relief Rider
Agency: MARTIN* / Richmond + Cakewalk / Los Angeles + Bleecker Street / New York + Mob Scene / Los Angeles
Client: Aspercreme Category: Craft / Writing
Renu vs The City
Agency: Ogilvy / Mumbai
Client: St. Jude India ChildCare Centres Category: Craft / Writing
WRITING & DESIGN corporate website
Agency: mount inc. / Tokyo + WRITING & DESIGN Inc. / Tokyo + WRITING & DESIGN PARTNERS Inc. / Tokyo
Client: WRITING & DESIGN Inc. / WRITING & DESIGN PARTNERS Inc. Category: Craft / Art Direction
Wherever life goes
Agency: NoA | Åkestam Holst / Stockholm
Client: IKEA Category: Craft / Art Direction
IWC Ingenieur. Form und Technik. Posters.
Agency: Scholz & Friends / Berlin
Client: IWC Schaffhausen Category: Craft / Art Direction
The Periodic Fable
Agency: Uncommon Creative Studio / London
Client: The Ordinary Category: Craft / Writing
KitKat Phone Break
Agency: VML Czechia / Prague + Mindshare / Prague + B612 Studio / Milan
Client: Nestlé / KitKat Category: Craft / Photography
The Hidden Eye Test
Agency: VML / Sydney + 1001 Optometry / Sydney + Wavemaker / Sydney + Burson / Sydney
Client: 1001 Optometry Category: Craft / Use of Technology
Wherever life goes
Agency: NoA | Åkestam Holst / Stockholm
Client: IKEA Category: Craft / Art Direction
Fascinating
Agency: The Nine / Shanghai
Client: Shenzhen Tourism Bureau, China Category: Craft / Photography
KitKat Phone Break
Agency: VML Czechia / Prague + Mindshare / Prague + B612 Studio / Milan
Client: Nestlé / KitKat Category: Craft / Photography
Easy To Get
Agency: Joe Public / Sandton + Nedbank / Johannesburg
Client: Nedbank Category: Craft / Writing - Series
Mentos Re-Freshmaker
Agency: Highdive + Butter Music + Sound / New York City + Cut+Run + Tool of NA / Los Angeles
Client: Perfetti Van Melle - Mentos Category: Craft / Use of Humor
Award:
2026 Design in Advertising Bronze Pencil
Agency:
BBH USA / New York + Publicis Production / New York + Harbor Picture Company / New York
Client:
Dunkin' at home
Title:
Iconic Home
Category:
Craft / Art Direction
Annual ID:
OS26_DA017B
Award:
2026 Design in Advertising Bronze Pencil
Agency:
Scholz & Friends / Berlin
Client:
IWC Schaffhausen
Title:
IWC Ingenieur. Form und Technik. Posters.
Category:
Craft / Art Direction
Annual ID:
OS26_DA018B
Award:
2026 Design in Advertising Bronze Pencil
Agency:
Leo UAE / Dubai
Client:
McDonald's
Title:
Taste The Familiar
Category:
Craft / Photography
Annual ID:
OS26_DA019B
Award:
2026 Design in Advertising Bronze Pencil
Agency:
Studio Eeksaurus Productions Pvt. Ltd. / Mumbai + Centre for Pastoralism / New Delhi
Client:
Centre for Pastoralism
Title:
Desi Oon
Category:
Craft / Animation
Annual ID:
OS26_DA020B
Award:
2026 Design & Branding Bronze Pencil
Agency:
22Feet Tribal Worldwide / Mumbai + McCann India / Mumbai + Diageo / Mumbai + Butterfly Cannon / London
Client:
Diageo Godawan Single Malt
Title:
The Art of Survival
Category:
Craft / Illustration
Annual ID:
OS26_DE030B
Award:
2026 The Indies Bronze Pencil
Agency:
Highdive + Jeep + O Positive + 1986 Studios
Client:
Jeep
Title:
Jeep Cherokee “Billy Goes To The River”
Category:
Craft / Use of Humor
Annual ID:
OS26_ID052B
Award:
2026 The Indies Bronze Pencil
Agency:
Bear Meets Eagle On Fire / Sydney + Telstra / Sydney + ARC / Sydney + Smuggler / London
Client:
Telstra
Title:
Villains
Category:
Craft / Use of Humor
Annual ID:
OS26_ID053B
Award:
2026 The Indies Bronze Pencil
Agency:
Preacher
Client:
Topo Chico
Title:
The Legends of Topo Chico
Category:
Craft / Art Direction
Annual ID:
OS26_ID054B
Award:
2026 The Indies Bronze Pencil
Agency:
L&C / New York City + OMA / Amsterdam + Commission Studio / London
Client:
Tiffany & Co.
Title:
Tiffany Wonder
Category:
Craft / Art Direction
Annual ID:
OS26_ID055B
Award:
2026 The Indies Bronze Pencil
Agency:
DUDE / Milano + Fight The Stroke / Milano
Client:
Fight The Stroke
Title:
More Than Palsy
Category:
Craft / Writing
Annual ID:
OS26_ID056B
Award:
2026 The Indies Bronze Pencil
Agency:
Bear Meets Eagle On Fire / Sydney + Telstra / Sydney + MATHEMATIC STUDIO / Paris + Revolver / Sydney
Client:
Telstra
Title:
The Girl & Ghost
Category:
Craft / Animation / Motion Design
Annual ID:
OS26_ID057B
Award:
2026 The Indies Bronze Pencil
Agency:
Courage Inc. / Toronto + KFC Canada / Toronto
Client:
KFC Canada
Title:
Sorry, Manners
Category:
Craft / Cinematography
Annual ID:
OS26_ID058B
Award:
2026 The Indies Bronze Pencil
Agency:
Preacher
Client:
Topo Chico
Title:
The Legends of Topo Chico
Category:
Craft / Cinematography
Annual ID:
OS26_ID059B
Award:
2026 The Indies Bronze Pencil
Agency:
Hard Work Club / Toronto + DoorDash / Toronto + OPC Production / Toronto
Client:
DoorDash
Title:
Your Door To More
Category:
Craft / Sound Design & Music
Annual ID:
OS26_ID060B
Award:
2026 The Indies Bronze Pencil
Agency:
ONE23WEST / Vancouver
Client:
BC Securities Commission
Title:
We Are All Fucked
Category:
Craft / Sound Design & Music
Annual ID:
OS26_ID061B
Award:
2026 Branded Entertainment Bronze Pencil
Agency:
Area 23 / New York
Client:
Gavião Kyikatejê Futebol Clube
Title:
Kyikatejê
Category:
Craft / Storytelling
Annual ID:
OS26_BE026B
Award:
2026 Branded Entertainment Bronze Pencil
Agency:
Klick Health / Toronto + Jamute + Zombie Animation
Client:
Second Nurture
Title:
18 Months
Category:
Craft / Use of Drama
Annual ID:
OS26_BE027B
Award:
2026 Branded Entertainment Bronze Pencil
Agency:
Grey México / Mexico City + Oriental Films / Mexico City
Client:
La Unión newspaper and Articulo 19
Title:
The shooting
Category:
Craft / Use of Drama
Annual ID:
OS26_BE028B
Award:
2026 Branded Entertainment Bronze Pencil
Agency:
Accenture Song South Africa + Accenture Song + Accenture Song Content CGI Studio Hamburg / Hamburg + Giant Films
Client:
The Philipstown WireCar Foundation
Title:
The Philipstown WireCar Grand Prix
Category:
Craft / Use of Technology
Annual ID:
OS26_BE029B
Award:
2026 Brand-Side / In-House Bronze Pencil
Agency:
Squarespace + One of Us + Trim Editing + Superprime
Client:
Squarespace
Title:
Unavailable
Category:
Craft / Use of Drama
Annual ID:
OS26_BS019B
Award:
2026 Brand-Side / In-House Bronze Pencil
Agency:
McCann / New York + BBDO / Chicago + Local Produce
Client:
Instacart
Title:
For Papa!
Category:
Craft / Art Direction
Annual ID:
OS26_BS020B
Award:
2026 Direct Marketing Bronze Pencil
Agency:
VML / Sydney + 1001 Optometry / Sydney + Wavemaker / Sydney + Burson / Sydney
Client:
1001 Optometry
Title:
The Hidden Eye Test
Category:
Craft / Art Direction
Annual ID:
OS26_DM029B
Award:
2026 Direct Marketing Bronze Pencil
Agency:
Special US / Los Angeles + Uber Eats / San Francisco + Biscuit Filmworks / Los Angeles + Exile Edit / Los Angeles
Client:
Uber Eats
Title:
Build Your Own Super Bowl Commercial
Category:
Craft / Use of Technology
Annual ID:
OS26_DM030B
Award:
2026 Gaming Bronze Pencil
Agency:
DAVID / New York
Client:
Supercell
Title:
Clashteroid
Category:
Craft / Storytelling
Annual ID:
OS26_GA011B
Award:
2026 Health & Wellness Bronze Pencil
Agency:
McCann / New York + Kimberly-Clark + MJZ
Client:
Kotex
Title:
Own Your Flow
Category:
Craft / Art Direction
Annual ID:
OS26_HW022B
Award:
2026 Health & Wellness Bronze Pencil
Agency:
Area 23 / New York + Dirty Work / São Paulo + Sizzer / Amsterdam
Client:
Mercy for Animals
Title:
Cracked
Category:
Craft / Art Direction
Annual ID:
OS26_HW023B
Award:
2026 Health & Wellness Bronze Pencil
Agency:
MARTIN* / Richmond + Cakewalk / Los Angeles + Bleecker Street / New York + Mob Scene / Los Angeles
Client:
Aspercreme
Title:
The Relief Rider
Category:
Craft / Writing
Annual ID:
OS26_HW024B
Award:
2026 Health & Wellness Bronze Pencil
Agency:
Ogilvy / Mumbai
Client:
St. Jude India ChildCare Centres
Title:
Renu vs The City
Category:
Craft / Writing
Annual ID:
OS26_HW025B
Award:
2026 Interactive, Online & Mobile Bronze Pencil
Agency:
mount inc. / Tokyo + WRITING & DESIGN Inc. / Tokyo + WRITING & DESIGN PARTNERS Inc. / Tokyo
Client:
WRITING & DESIGN Inc. / WRITING & DESIGN PARTNERS Inc.
Title:
WRITING & DESIGN corporate website
Category:
Craft / Art Direction
Annual ID:
OS26_IN011B
Award:
2026 Out of Home Bronze Pencil
Agency:
LePub / Milan
Client:
Heineken
Title:
Bar Excuses
Category:
Craft / Use of Humor
Annual ID:
OS26_OH026B
Award:
2026 Out of Home Bronze Pencil
Agency:
NoA | Åkestam Holst / Stockholm
Client:
IKEA
Title:
Wherever life goes
Category:
Craft / Art Direction
Annual ID:
OS26_OH027B
Award:
2026 Out of Home Bronze Pencil
Agency:
Scholz & Friends / Berlin
Client:
IWC Schaffhausen
Title:
IWC Ingenieur. Form und Technik. Posters.
Category:
Craft / Art Direction
Annual ID:
OS26_OH028B
Award:
2026 Out of Home Bronze Pencil
Agency:
Uncommon Creative Studio / London
Client:
The Ordinary
Title:
The Periodic Fable
Category:
Craft / Writing
Annual ID:
OS26_OH029B
Award:
2026 Out of Home Bronze Pencil
Agency:
Grey / London
Client:
Stella Artois
Title:
Claustrobars
Category:
Craft / Photography
Annual ID:
OS26_OH030B
Award:
2026 Out of Home Bronze Pencil
Agency:
Ogilvy / New York
Client:
Dove
Title:
Get Unready
Category:
Craft / Photography
Annual ID:
OS26_OH031B
Award:
2026 Out of Home Bronze Pencil
Agency:
VML Czechia / Prague + Mindshare / Prague + B612 Studio / Milan
Client:
Nestlé / KitKat
Title:
KitKat Phone Break
Category:
Craft / Photography
Annual ID:
OS26_OH032B
Award:
2026 Out of Home Bronze Pencil
Agency:
VML / Sydney + 1001 Optometry / Sydney + Wavemaker / Sydney + Burson / Sydney
Client:
1001 Optometry
Title:
The Hidden Eye Test
Category:
Craft / Use of Technology
Annual ID:
OS26_OH033B
Award:
2026 Pharma Bronze Pencil
Agency:
Ogilvy UK / London
Client:
Alexion
Title:
Broken Records
Category:
Craft / Use of Sound
Annual ID:
OS26_PH015B
Award:
2026 Print & Promotional Bronze Pencil
Agency:
NoA | Åkestam Holst / Stockholm
Client:
IKEA
Title:
Wherever life goes
Category:
Craft / Art Direction
Annual ID:
OS26_PT017B
Award:
2026 Print & Promotional Bronze Pencil
Agency:
The Nine / Shanghai
Client:
Shenzhen Tourism Bureau, China
Title:
Fascinating
Category:
Craft / Photography
Annual ID:
OS26_PT018B
Award:
2026 Print & Promotional Bronze Pencil
Agency:
VML Czechia / Prague + Mindshare / Prague + B612 Studio / Milan
Client:
Nestlé / KitKat
Title:
KitKat Phone Break
Category:
Craft / Photography
Annual ID:
OS26_PT019B
Award:
2026 Radio & Audio-First Bronze Pencil
Agency:
VML / New York
Client:
Mondelez / OREO
Title:
Name This OREO
Category:
Craft / Use of Humor
Annual ID:
OS26_RA008B
Award:
2026 Radio & Audio-First Bronze Pencil
Agency:
Joe Public / Sandton + Nedbank / Johannesburg
Client:
Nedbank
Title:
Easy To Get
Category:
Craft / Writing - Series
Annual ID:
OS26_RA009B
Award:
2026 Social Media Bronze Pencil
Agency:
HBO Max + Razorfish
Client:
HBO Max
Title:
The Re-Rebrand
Category:
Craft / Use of Humor
Annual ID:
OS26_SM028B