The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Shot on iPhone | CNY Glad I Met You
Agency: TBWA\Media Arts Lab / Los Angeles + Shooting Gallery + Buck + Mackinnon & Saunders LTD.
Client: Apple Category: Animation / Single
Trails Will Blaze
Agency: NOMINT / London + BBC Creative / London
Client: BBC Category: Animation / Single
FRIES BEAT 2025
Agency: DENTSU INC. / Tokyo + GEEK PICTURES INC. / Tokyo + TREE Digital Studio Inc. / Tokyo + PR Consulting Dentsu Inc. / Tokyo
Client: McDonald's Company (Japan), Ltd. Category: Animation / Single
70 years of lightness
Agency: Maison BETC / Paris + MATHEMATIC STUDIO / Paris + Royal Post / Paris + Partizan / Paris
Client: Alpine Category: Animation / Single
Human Nature
Agency: Coinbase Creative Studio + Aardman Animations
Client: Coinbase Creative Studio Category: Animation / Series
Award:
2026 Moving Image Craft & Production Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + Shooting Gallery + Buck + Mackinnon & Saunders LTD.
Client:
Apple
Title:
Shot on iPhone | CNY Glad I Met You
Category:
Animation / Single
Annual ID:
OS26_MI061M
Award:
2026 Moving Image Craft & Production Merit Award
Agency:
NOMINT / London + BBC Creative / London
Client:
BBC
Title:
Trails Will Blaze
Category:
Animation / Single
Annual ID:
OS26_MI062M
Award:
2026 Moving Image Craft & Production Merit Award
Agency:
DENTSU INC. / Tokyo + GEEK PICTURES INC. / Tokyo + TREE Digital Studio Inc. / Tokyo + PR Consulting Dentsu Inc. / Tokyo
Client:
McDonald's Company (Japan), Ltd.
Title:
FRIES BEAT 2025
Category:
Animation / Single
Annual ID:
OS26_MI063M
Award:
2026 Moving Image Craft & Production Merit Award
Agency:
Maison BETC / Paris + MATHEMATIC STUDIO / Paris + Royal Post / Paris + Partizan / Paris
Client:
Alpine
Title:
70 years of lightness
Category:
Animation / Single
Annual ID:
OS26_MI064M