The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
Because you move forward.
Agency: DENTSU INC. / Tokyo + WOIL inc. / Tokyo + SHOEI Inc. / Tokyo + ROBOT COMMUNICATIONS INC. / Tokyo
Client: THE HOKKOKU SHIMBUN / KANAZAWA HIGH SCHOOL SUMO TOURNAMENT Category: Craft / Art Direction
The Periodic Fable
Agency: Uncommon Creative Studio / London
Client: The Ordinary Category: Craft / Art Direction
The Art of Undoing
Agency: Muma Malaysia / Petaling Jaya + Czip Lee / Kuala Lumpur
Client: Tombow MONO Zero Category: Craft / Illustration
Who’s waiting for you?
Agency: Wieden+Kennedy Mexico + Victoria / CDMX + Colossal / Curitiba + The Youth / Curitiba
Client: Cerveza Victoria Category: Craft / Illustration
FUELED BY IMAGINATION
Agency: DENTSU INC. / Tokyo + Dentsu Creative Pictures Inc. / Tokyo + SEIBIDO Co.,Ltd. / Tokyo
Client: Japan Aerospace Exploration Agency Category: Craft / Illustration
Fascinating
Agency: The Nine / Shanghai
Client: Shenzhen Tourism Bureau, China Category: Craft / Photography
The Bound Books Project
Agency: BBDO Nordics / Stockholm + Dawit Isaak Library / Malmö + Malmö stad / Malmö
Client: Malmö stad Category: Craft / Printing & Paper Craft
Developed Through Time
Agency: Zulu Alpha Kilo / Toronto + Henry of Pelham
Client: Henry of Pelham Category: Craft / Printing & Paper Craft
Coca-Cola Classic
Agency: VML / New York + VML / São Paulo
Client: The Coca-Cola Company / Coca-Cola Category: Craft / Printing & Paper Craft
The Shakespeare Bic
Agency: VML / São Paulo
Client: BIC Brasil Category: Craft / Printing & Paper Craft
Human Nature
Agency: Coinbase Creative Studio + Aardman Animations
Client: Coinbase Creative Studio Category: Craft / Animation
A typeface engineered for safety
Agency: Volvo Cars / Goteborg + F&B Happy / Goteborg + Carl Engberg / Goteborg + Dalton Maag / London
Client: Volvo Cars Category: Craft / Typography
IWC Ingenieur. Form und Technik. Posters.
Agency: Scholz & Friends / Berlin
Client: IWC Schaffhausen Category: Craft / Art Direction
ATV Rebrand
Agency: TBWA\Media Arts Lab / Los Angeles + Apple Marcom + Optical Arts + OYOY
Client: Apple Category: Craft / Art Direction
Tiroler Festspiele Erl Brand Design
Agency: Scholz & Friends / Vienna + Scholz & Friends / Berlin
Client: Tiroler Festspiele Erl Category: Craft / Art Direction
The Branch Museum of Design Visual Identity
Agency: MullenLowe Design Studio / New York + MullenLowe U.S. / New York
Client: The Branch Museum of Design Category: Craft / Art Direction
FUELED BY IMAGINATION
Agency: DENTSU INC. / Tokyo + Dentsu Creative Pictures Inc. / Tokyo + SEIBIDO Co.,Ltd. / Tokyo
Client: Japan Aerospace Exploration Agency Category: Craft / Illustration
The Art of Undoing
Agency: Muma Malaysia / Petaling Jaya + Czip Lee / Kuala Lumpur
Client: Tombow MONO Zero Category: Craft / Illustration
No Labels
Agency: DENTSU INC. / Tokyo
Client: ASAHI BREWERIES, LTD. / THE NIKKA WHISKY DISTILLING CO. LTD / NIKKA WHISKY Category: Craft / Photography
Don't Eat Lava
Agency: Erich & Kallman / San Francisco
Client: Reese's Category: Craft / Use of Humor
So Clean You Can Kiss It
Agency: JOAN Creative / Berlin + Bidetlity / Berlin
Client: Bidetlity Category: Craft / Use of Humor
Sorry, Manners
Agency: Courage Inc. / Toronto + KFC Canada / Toronto
Client: KFC Canada Category: Craft / Art Direction
Developed Through Time
Agency: Zulu Alpha Kilo / Toronto + Henry of Pelham
Client: Henry of Pelham Category: Craft / Art Direction
The T.O You Don't Know
Agency: Berners Bowie Lee / Toronto
Client: The Museum of Toronto Category: Craft / Writing
Heinz Love Letters
Agency: Jones Knowles Ritchie / London + Studio DRAMA / London
Client: Heinz Category: Craft / Typography
Eco-illogical
Agency: Darwin & Verne / Madrid + AcentoenlaCé / Madrid
Client: SEO/BirdLife Category: Craft / Animation / Motion Design
Drawn to D&AD
Agency: Jones Knowles Ritchie / London + Studio DRAMA / London
Client: D&AD Category: Craft / Animation / Motion Design
KLUTCH ATHLETICS x NEW BALANCE: THE BEST
Agency: Someplace + KLUTCH ATHLETICS + New Balance
Client: KLUTCH ATHLETICS x NEW BALANCE Category: Craft / Editing
Your Door To More
Agency: Hard Work Club / Toronto + DoorDash / Toronto + OPC Production / Toronto
Client: DoorDash Category: Craft / Cinematography
Here You compose Life
Agency: PAULUS / Seoul
Client: Hyundai Engineering and Construction Category: Craft / Sound Design & Music
Chicago Kinfolk: The Juke Joint Blues
Agency: Terry Blade / Chicago + Blade Arthouse Media / Denver
Client: Chicago Kinfolk Category: Craft / Sound Design & Music
60 Years
Agency: Ganem / Mexico City + NT Producciones / Mexico City
Client: Honda de México Category: Craft / Photography
#TryJanuary
Agency: TBWA\ Hunt Lascaris / Johannesburg + Darling Films / Sandton + Injozi / Johannesburg + Post Modern
Client: Heineken Beverages South Africa Category: Craft / Use of Humor
For Papa!
Agency: McCann / New York + BBDO / Chicago + Local Produce
Client: Instacart Category: Craft / Use of Humor
Progresso Soup Drops
Agency: Edelman / Chicago + The Social Lights / Minneapolis, MN + Maureen Momoko Fritz / Chicago
Client: Progresso Category: Craft / Use of Humor
New Zealand's One Big Ad
Agency: Saatchi & Saatchi New Zealand / Auckland + Scoundrel / Sydney + Digitas New Zealand / Auckland + Spark Foundry New Zealand / Auckland
Client: Toyota New Zealand Category: Craft / Use of Humor
No Labels
Agency: DENTSU INC. / Tokyo
Client: ASAHI BREWERIES, LTD. / THE NIKKA WHISKY DISTILLING CO. LTD / NIKKA WHISKY Category: Craft / Art Direction
Foot-Thing (Pezinho)
Agency: Nubank Creative Hub Brasil / São Paulo + Netflix Brand Partnerships / São Paulo / Ciudad de Mexico + Nubank Creative Hub Mexico / Ciudad de Mexico
Client: Nubank Category: Craft / Storytelling
The Trial
Agency: Klick Health / Toronto + Taking Over + Golen Hum + BUF Company
Client: All* In Action Fund Category: Craft / Storytelling
18 Months
Agency: Klick Health / Toronto + Jamute + Zombie Animation
Client: Second Nurture Category: Craft / Storytelling
A TI, ¿QUIÉN TE ESPERA?
Agency: Wieden+Kennedy Mexico + Victoria / CDMX + Colossal / Curitiba + The Youth / Curitiba
Client: Cerveza Victoria Category: Craft / Storytelling
The Philipstown WireCar Grand Prix
Agency: Giant Films / Cape Town + Accenture Song South Africa + The Philipstown WireCar Foundation
Client: The Philipstown WireCar Foundation Category: Craft / Storytelling
Fast Food Financing
Agency: It's Advertising Time. / Richmond + m ss ng p eces / New York + Chili's Grill & Bar / Dallas, TX + Edelman / Chicago
Client: Chili's Grill & Bar Category: Craft / Use of Humor
For Papa!
Agency: McCann / New York + BBDO / Chicago + Local Produce
Client: Instacart Category: Craft / Art Direction
Someday
Agency: TBWA\Media Arts Lab / Los Angeles + MJZ + Squeak E Clean Studios + Final Cut
Client: Apple Category: Craft / Art Direction
18 Months
Agency: Klick Health / Toronto + Jamute + Zombie Animation
Client: Second Nurture Category: Craft / Art Direction
Award:
2026 Design in Advertising Merit Award
Agency:
DENTSU INC. / Tokyo + WOIL inc. / Tokyo + SHOEI Inc. / Tokyo + ROBOT COMMUNICATIONS INC. / Tokyo
Client:
THE HOKKOKU SHIMBUN / KANAZAWA HIGH SCHOOL SUMO TOURNAMENT
Title:
Because you move forward.
Category:
Craft / Art Direction
Annual ID:
OS26_DA035M
Award:
2026 Design in Advertising Merit Award
Agency:
Uncommon Creative Studio / London
Client:
Instagram
Title:
Button
Category:
Craft / Art Direction
Annual ID:
OS26_DA036M
Award:
2026 Design in Advertising Merit Award
Agency:
Uncommon Creative Studio / London
Client:
The Ordinary
Title:
The Periodic Fable
Category:
Craft / Art Direction
Annual ID:
OS26_DA037M
Award:
2026 Design in Advertising Merit Award
Agency:
Muma Malaysia / Petaling Jaya + Czip Lee / Kuala Lumpur
Client:
Tombow MONO Zero
Title:
The Art of Undoing
Category:
Craft / Illustration
Annual ID:
OS26_DA038M
Award:
2026 Design in Advertising Merit Award
Agency:
Wieden+Kennedy Mexico + Victoria / CDMX + Colossal / Curitiba + The Youth / Curitiba
Client:
Cerveza Victoria
Title:
Who’s waiting for you?
Category:
Craft / Illustration
Annual ID:
OS26_DA039M
Award:
2026 Design in Advertising Merit Award
Agency:
DENTSU INC. / Tokyo + Dentsu Creative Pictures Inc. / Tokyo + SEIBIDO Co.,Ltd. / Tokyo
Client:
Japan Aerospace Exploration Agency
Title:
FUELED BY IMAGINATION
Category:
Craft / Illustration
Annual ID:
OS26_DA040M
Award:
2026 Design in Advertising Merit Award
Agency:
The Nine / Shanghai
Client:
Shenzhen Tourism Bureau, China
Title:
Fascinating
Category:
Craft / Photography
Annual ID:
OS26_DA041M
Award:
2026 Design in Advertising Merit Award
Agency:
BBDO Nordics / Stockholm + Dawit Isaak Library / Malmö + Malmö stad / Malmö
Client:
Malmö stad
Title:
The Bound Books Project
Category:
Craft / Printing & Paper Craft
Annual ID:
OS26_DA042M
Award:
2026 Design in Advertising Merit Award
Agency:
Zulu Alpha Kilo / Toronto + Henry of Pelham
Client:
Henry of Pelham
Title:
Developed Through Time
Category:
Craft / Printing & Paper Craft
Annual ID:
OS26_DA043M
Award:
2026 Design in Advertising Merit Award
Agency:
VML / New York + VML / São Paulo
Client:
The Coca-Cola Company / Coca-Cola
Title:
Coca-Cola Classic
Category:
Craft / Printing & Paper Craft
Annual ID:
OS26_DA044M
Award:
2026 Design in Advertising Merit Award
Agency:
VML / São Paulo
Client:
BIC Brasil
Title:
The Shakespeare Bic
Category:
Craft / Printing & Paper Craft
Annual ID:
OS26_DA045M
Award:
2026 Design in Advertising Merit Award
Agency:
Coinbase Creative Studio + Aardman Animations
Client:
Coinbase Creative Studio
Title:
Human Nature
Category:
Craft / Animation
Annual ID:
OS26_DA046M
Award:
2026 Design in Advertising Merit Award
Agency:
Volvo Cars / Goteborg + F&B Happy / Goteborg + Carl Engberg / Goteborg + Dalton Maag / London
Client:
Volvo Cars
Title:
A typeface engineered for safety
Category:
Craft / Typography
Annual ID:
OS26_DA047M
Award:
2026 Design & Branding Merit Award
Agency:
BBH USA / New York
Client:
Dunkin' at home
Title:
Iconic Home
Category:
Craft / Art Direction
Annual ID:
OS26_DE062M
Award:
2026 Design & Branding Merit Award
Agency:
Scholz & Friends / Berlin
Client:
IWC Schaffhausen
Title:
IWC Ingenieur. Form und Technik. Posters.
Category:
Craft / Art Direction
Annual ID:
OS26_DE063M
Award:
2026 Design & Branding Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + Apple Marcom + Optical Arts + OYOY
Client:
Apple
Title:
ATV Rebrand
Category:
Craft / Art Direction
Annual ID:
OS26_DE064M
Award:
2026 Design & Branding Merit Award
Agency:
Scholz & Friends / Vienna + Scholz & Friends / Berlin
Client:
Tiroler Festspiele Erl
Title:
Tiroler Festspiele Erl Brand Design
Category:
Craft / Art Direction
Annual ID:
OS26_DE065M
Award:
2026 Design & Branding Merit Award
Agency:
MullenLowe Design Studio / New York + MullenLowe U.S. / New York
Client:
The Branch Museum of Design
Title:
The Branch Museum of Design Visual Identity
Category:
Craft / Art Direction
Annual ID:
OS26_DE066M
Award:
2026 Design & Branding Merit Award
Agency:
DENTSU INC. / Tokyo + Dentsu Creative Pictures Inc. / Tokyo + SEIBIDO Co.,Ltd. / Tokyo
Client:
Japan Aerospace Exploration Agency
Title:
FUELED BY IMAGINATION
Category:
Craft / Illustration
Annual ID:
OS26_DE067M
Award:
2026 Design & Branding Merit Award
Agency:
Muma Malaysia / Petaling Jaya + Czip Lee / Kuala Lumpur
Client:
Tombow MONO Zero
Title:
The Art of Undoing
Category:
Craft / Illustration
Annual ID:
OS26_DE068M
Award:
2026 Design & Branding Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
ASAHI BREWERIES, LTD. / THE NIKKA WHISKY DISTILLING CO. LTD / NIKKA WHISKY
Title:
No Labels
Category:
Craft / Photography
Annual ID:
OS26_DE069M
Award:
2026 Design & Branding Merit Award
Agency:
VML India / Mumbai
Client:
Kalapuri
Title:
The Kolhapuri
Category:
Craft / Photography
Annual ID:
OS26_DE070M
Award:
2026 The Indies Merit Award
Agency:
Erich & Kallman / San Francisco
Client:
Reese's
Title:
Don't Eat Lava
Category:
Craft / Use of Humor
Annual ID:
OS26_ID104M
Award:
2026 The Indies Merit Award
Agency:
JOAN Creative / Berlin + Bidetlity / Berlin
Client:
Bidetlity
Title:
So Clean You Can Kiss It
Category:
Craft / Use of Humor
Annual ID:
OS26_ID105M
Award:
2026 The Indies Merit Award
Agency:
Courage Inc. / Toronto + KFC Canada / Toronto
Client:
KFC Canada
Title:
Sorry, Manners
Category:
Craft / Art Direction
Annual ID:
OS26_ID106M
Award:
2026 The Indies Merit Award
Agency:
Zulu Alpha Kilo / Toronto + Henry of Pelham
Client:
Henry of Pelham
Title:
Developed Through Time
Category:
Craft / Art Direction
Annual ID:
OS26_ID107M
Award:
2026 The Indies Merit Award
Agency:
Berners Bowie Lee / Toronto
Client:
The Museum of Toronto
Title:
The T.O You Don't Know
Category:
Craft / Writing
Annual ID:
OS26_ID108M
Award:
2026 The Indies Merit Award
Agency:
Jones Knowles Ritchie / London + Studio DRAMA / London
Client:
Heinz
Title:
Heinz Love Letters
Category:
Craft / Typography
Annual ID:
OS26_ID109M
Award:
2026 The Indies Merit Award
Agency:
Darwin & Verne / Madrid + AcentoenlaCé / Madrid
Client:
SEO/BirdLife
Title:
Eco-illogical
Category:
Craft / Animation / Motion Design
Annual ID:
OS26_ID110M
Award:
2026 The Indies Merit Award
Agency:
Jones Knowles Ritchie / London + Studio DRAMA / London
Client:
D&AD
Title:
Drawn to D&AD
Category:
Craft / Animation / Motion Design
Annual ID:
OS26_ID111M
Award:
2026 The Indies Merit Award
Agency:
Someplace + KLUTCH ATHLETICS + New Balance
Client:
KLUTCH ATHLETICS x NEW BALANCE
Title:
KLUTCH ATHLETICS x NEW BALANCE: THE BEST
Category:
Craft / Editing
Annual ID:
OS26_ID112M
Award:
2026 The Indies Merit Award
Agency:
Hard Work Club / Toronto + DoorDash / Toronto + OPC Production / Toronto
Client:
DoorDash
Title:
Your Door To More
Category:
Craft / Cinematography
Annual ID:
OS26_ID113M
Award:
2026 The Indies Merit Award
Agency:
PAULUS / Seoul
Client:
Hyundai Engineering and Construction
Title:
Here You compose Life
Category:
Craft / Sound Design & Music
Annual ID:
OS26_ID114M
Award:
2026 The Indies Merit Award
Agency:
Terry Blade / Chicago + Blade Arthouse Media / Denver
Client:
Chicago Kinfolk
Title:
Chicago Kinfolk: The Juke Joint Blues
Category:
Craft / Sound Design & Music
Annual ID:
OS26_ID115M
Award:
2026 The Indies Merit Award
Agency:
Ganem / Mexico City + NT Producciones / Mexico City
Client:
Honda de México
Title:
60 Years
Category:
Craft / Photography
Annual ID:
OS26_ID116M
Award:
2026 Integrated / Omnichannel Merit Award
Agency:
TBWA\ Hunt Lascaris / Johannesburg + Darling Films / Sandton + Injozi / Johannesburg + Post Modern
Client:
Heineken Beverages South Africa
Title:
#TryJanuary
Category:
Craft / Use of Humor
Annual ID:
OS26_IG037M
Award:
2026 Integrated / Omnichannel Merit Award
Agency:
McCann / New York + BBDO / Chicago + Local Produce
Client:
Instacart
Title:
For Papa!
Category:
Craft / Use of Humor
Annual ID:
OS26_IG038M
Award:
2026 Integrated / Omnichannel Merit Award
Agency:
Edelman / Chicago + The Social Lights / Minneapolis, MN + Maureen Momoko Fritz / Chicago
Client:
Progresso
Title:
Progresso Soup Drops
Category:
Craft / Use of Humor
Annual ID:
OS26_IG039M
Award:
2026 Integrated / Omnichannel Merit Award
Agency:
Saatchi & Saatchi New Zealand / Auckland + Scoundrel / Sydney + Digitas New Zealand / Auckland + Spark Foundry New Zealand / Auckland
Client:
Toyota New Zealand
Title:
New Zealand's One Big Ad
Category:
Craft / Use of Humor
Annual ID:
OS26_IG040M
Award:
2026 Integrated / Omnichannel Merit Award
Agency:
BBH USA / New York
Client:
Dunkin' at home
Title:
Iconic Home
Category:
Craft / Art Direction
Annual ID:
OS26_IG041M
Award:
2026 Integrated / Omnichannel Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
ASAHI BREWERIES, LTD. / THE NIKKA WHISKY DISTILLING CO. LTD / NIKKA WHISKY
Title:
No Labels
Category:
Craft / Art Direction
Annual ID:
OS26_IG042M
Award:
2026 Integrated / Omnichannel Merit Award
Agency:
Nubank Creative Hub Brasil / São Paulo + Netflix Brand Partnerships / São Paulo / Ciudad de Mexico + Nubank Creative Hub Mexico / Ciudad de Mexico
Client:
Nubank
Title:
Foot-Thing (Pezinho)
Category:
Craft / Storytelling
Annual ID:
OS26_IG043M
Award:
2026 Branded Entertainment Merit Award
Agency:
Klick Health / Toronto + Taking Over + Golen Hum + BUF Company
Client:
All* In Action Fund
Title:
The Trial
Category:
Craft / Storytelling
Annual ID:
OS26_BE061M
Award:
2026 Branded Entertainment Merit Award
Agency:
Klick Health / Toronto + Jamute + Zombie Animation
Client:
Second Nurture
Title:
18 Months
Category:
Craft / Storytelling
Annual ID:
OS26_BE062M
Award:
2026 Branded Entertainment Merit Award
Agency:
Wieden+Kennedy Mexico + Victoria / CDMX + Colossal / Curitiba + The Youth / Curitiba
Client:
Cerveza Victoria
Title:
A TI, ¿QUIÉN TE ESPERA?
Category:
Craft / Storytelling
Annual ID:
OS26_BE063M
Award:
2026 Branded Entertainment Merit Award
Agency:
Giant Films / Cape Town + Accenture Song South Africa + The Philipstown WireCar Foundation
Client:
The Philipstown WireCar Foundation
Title:
The Philipstown WireCar Grand Prix
Category:
Craft / Storytelling
Annual ID:
OS26_BE064M
Award:
2026 Branded Entertainment Merit Award
Agency:
It's Advertising Time. / Richmond + m ss ng p eces / New York + Chili's Grill & Bar / Dallas, TX + Edelman / Chicago
Client:
Chili's Grill & Bar
Title:
Fast Food Financing
Category:
Craft / Use of Humor
Annual ID:
OS26_BE065M
Award:
2026 Branded Entertainment Merit Award
Agency:
McCann / New York + BBDO / Chicago + Local Produce
Client:
Instacart
Title:
For Papa!
Category:
Craft / Art Direction
Annual ID:
OS26_BE066M
Award:
2026 Branded Entertainment Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + MJZ + Squeak E Clean Studios + Final Cut
Client:
Apple
Title:
Someday
Category:
Craft / Art Direction
Annual ID:
OS26_BE067M
Award:
2026 Branded Entertainment Merit Award
Agency:
Klick Health / Toronto + Jamute + Zombie Animation
Client:
Second Nurture
Title:
18 Months
Category:
Craft / Art Direction
Annual ID:
OS26_BE068M
