The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
18 Months
Agency: Klick Health / Toronto + Jamute + Zombie Animation
Client: Second Nurture Category: Direction / Single
The Final Copy of Ilon Specht
Agency: McCann / Paris + Beauty-Co Lab / New York + Breakwater Studios / Los Angeles + Traverse32 / New York
Client: L'Oréal Paris Category: Direction / Single
Birds Never Forget To Fly
Agency: Playmakers / Tbilisi + Heima Production / Tbilisi + Enkeny Films / Tbilisi
Client: PSP Category: Direction / Single
Discover What's Next
Agency: PRETTYBIRD / Culver City + Wieden+Kennedy / Portland + PRETTYBIRD / London + Netflix
Client: Netflix Category: Direction / Single
Wake Up
Agency: Droga5, part of Accenture Song / New York + Microsoft / Redmond + 1920vfx / London + RESET / Los Angeles
Client: Xbox Category: Direction / Single
BELIEVE IN CHICKEN: ALL HAIL GRAVY
Agency: Mother / London + Business Club / London + KFC UK&I / London
Client: KFC Category: Direction / Single
Own Your Flow
Agency: McCann / New York + Kimberly-Clark + MJZ
Client: Kotex Category: Direction / Single
The Underdogs: Blue Screen of Death
Agency: OBJECT & ANIMAL / LONDON
Client: Apple Category: Direction / Single
Shoot for the moon
Agency: TBWA\Paris + \Else + Solab Films + Digital District
Client: Winamax Category: Direction / Single
Award:
2026 Moving Image Craft & Production Merit Award
Agency:
Klick Health / Toronto + Jamute + Zombie Animation
Client:
Second Nurture
Title:
18 Months
Category:
Direction / Single
Annual ID:
OS26_MI038M
Award:
2026 Moving Image Craft & Production Merit Award
Agency:
McCann / Paris + Beauty-Co Lab / New York + Breakwater Studios / Los Angeles + Traverse32 / New York
Client:
L'Oréal Paris
Title:
The Final Copy of Ilon Specht
Category:
Direction / Single
Annual ID:
OS26_MI039M
Award:
2026 Moving Image Craft & Production Merit Award
Agency:
Playmakers / Tbilisi + Heima Production / Tbilisi + Enkeny Films / Tbilisi
Client:
PSP
Title:
Birds Never Forget To Fly
Category:
Direction / Single
Annual ID:
OS26_MI040M
Award:
2026 Moving Image Craft & Production Merit Award
Agency:
PRETTYBIRD / Culver City + Wieden+Kennedy / Portland + PRETTYBIRD / London + Netflix
Client:
Netflix
Title:
Discover What's Next
Category:
Direction / Single
Annual ID:
OS26_MI041M
Award:
2026 Moving Image Craft & Production Merit Award
Agency:
Droga5, part of Accenture Song / New York + Microsoft / Redmond + 1920vfx / London + RESET / Los Angeles
Client:
Xbox
Title:
Wake Up
Category:
Direction / Single
Annual ID:
OS26_MI042M
Award:
2026 Moving Image Craft & Production Merit Award
Agency:
Mother / London + Business Club / London + KFC UK&I / London
Client:
KFC
Title:
BELIEVE IN CHICKEN: ALL HAIL GRAVY
Category:
Direction / Single
Annual ID:
OS26_MI043M
Award:
2026 Moving Image Craft & Production Merit Award
Agency:
McCann / New York + Kimberly-Clark + MJZ
Client:
Kotex
Title:
Own Your Flow
Category:
Direction / Single
Annual ID:
OS26_MI044M
Award:
2026 Moving Image Craft & Production Merit Award
Agency:
TBWA\Canada
Client:
Air Canada
Title:
Tyler's Walk
Category:
Direction / Single
Annual ID:
OS26_MI045M
Award:
2026 Moving Image Craft & Production Merit Award
Agency:
OBJECT & ANIMAL / LONDON
Client:
Apple
Title:
The Underdogs: Blue Screen of Death
Category:
Direction / Single
Annual ID:
OS26_MI046M