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Independent Agency of the Year is awarded to an Agency not affiliated with a Holding Company that garners the most points overall for winning entries (Pencils, Merits, Special Awards), allocated per the points chart.
Points are only awarded to agencies credited as Primary/Secondary. If several agencies are listed under Primary/Secondary, the points are DIVIDED among them.
MULTIPLE AWARDS WITHIN A DISCIPLINE
If the same piece of work won multiple awards within a Discipline, the points for the one (1) highest award* in that discipline were counted.
*For work that received a Best of Discipline honor, the points for both the Gold win and Best of Discipline win were counted within that Discipline.
AWARDS IN MULTIPLE DISCIPLINES
If the same piece of work won awards across multiple Disciplines, the points for the highest award per discipline were counted.
The rankings were determined based on the point values listed on this chart:
Gold Pencil
Silver Pencil
Bronze Pencil
Merit
Fusion Pencil
CMO Pencil
SDG Pencil
Green Pencil
Penta Pencil
Best of Discipline
Best of Show
45
21
9
3
90
90
90
90
150
90
135
Rank
Independent Agency
Points
1
Translation / Brooklyn
300
2
Wieden+Kennedy / Portland
240
3
Rethink / Toronto
225
4
We Believers / New York
183
5
The Bloc / New York
177
6
VaynerMedia / New York
126
7
Jones Knowles Ritchie / New York
90
8
COLLINS / San Francisco
48
9
FIG
48
10
GUT Agency / Miami
45
11
L&C / New York
45
12
LG2 / Quebec City
30
13
22Squared / Atlanta
27
14
Venables Bell + Partners
21
15
LG2 / Toronto
15
16
The Narrative Group
13.50
17
Wieden+Kennedy / New York
13.50
18
CALLEN
12
19
COLLINS / New York
12
20
Zulu Alpha Kilo / Toronto
12
21
Mischief @ No Fixed Address / New York
10.50
22
Chemistry / Atlanta
9
23
Goodby Silverstein & Partners / San Francisco
9
24
Jam3 / Toronto
9
25
Luckie / Atlanta & Birmingham
9
26
Mekanism / New York
9
27
MKE Communications / Atlanta
9
28
Mother / New York
9
29
Walrus / New York
9
30
Alto / New York
6
31
Conquistadors / New York
6
32
Johannes Leonardo / New York
6
33
Paprika / Montreal
6
34
Dini von Mueffling Communications
4.50
35
The Creative Collective NYC / New York
4.50
36
Aggressive / Ridgewood
3
37
AKQA / Los Angeles
3
38
Arts & Letters Creative Co. / Richmond
3
39
Barkley
3
40
CARTWRIGHT / Los Angeles
3
41
CENTER / Brooklyn
3
42
Champions Design / New York
3
43
ESTABLISHED / New York
3
44
Kin / New York
3
45
Known / New York
3
46
LG2 / Montreal
3
47
LIGHT+CO
3
48
Maximum Effort Marketing / New York
3
49
Mojo Supermarket
3
50
Mother / Los Angeles
3
