The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Non-Profit Client of the Year is awarded to the Non-Profit Organization / NGO whose agencies have garnered the most points overall for winning entries (Pencils, Merits, Special Awards).
For additional information on rankings and point allocation, view more details directly below.


In order to receive points for the Non-Profit Client rankings, a credited client must meet the following:

  • Non-Profit Client must be credited under the Client / Brand listing on the specific award win.

When multiple non-profit clients* meet the above requirements on the same award win, the points for that win are equally divided among those clients.
*Points are also equally divided with any Brand credited under the Client / Brand listing on the win.


MULTIPLE AWARDS WITHIN DISCIPLINES
If the same piece of work won multiple awards within a single Discipline or in multiple Disciplines, the points for all award wins were counted towards the rankings.


The rankings were determined based on the point values listed on this chart:

AWARD
Gold Pencil
Silver Pencil
Bronze Pencil
Merit
Fusion Pencil
Green Pencil
SDG Pencil
CMO Pencil
Penta Pencil
Best of Discipline
Best of Non-Profit
Best of Show
POINTS
45
21
9
3
90
90
90
90
150
90
90
135

Rank

Non-Profit Client

Points

51

CALM

6

52

Canadian Down Syndrome Society

6

53

Hong Kong Ballet

6

54

ICEX / Audiovisual from Spain

6

55

Last Prisoner Project

6

56

Sayakaboshi Elementary School

6

57

St. Jude India ChildCare Centres

6

58

TERRE DES FEMMES

6

59

The International Paralympic Committee

6

60

Ad Museum Tokyo

3

61

Aktion Deutschland Hilft e.V. (Alliance of German Aid Organisations)

3

62

Amnistía Internacional

3

63

Awakening Foundation

3

64

BIFT

3

65

Brand Ukraine

3

66

Brooklyn Film Festival

3

67

Child Focus

3

68

Czech Insurance Association

3

69

Die letzte Generation Austria

3

70

FAQ – The better health Group

3

71

Federal Ministry for Digital and Transport / German Road Safety Council

3

72

First Street Foundation

3

73

Forward Midwifery

3

74

Foundation for Media Alternatives

3

75

Free Democrats (FDP)

3

76

Getty PST ART

3

77

Gobierno de Chile

3

78

Greenpeace

3

79

Haaga-Helia University of Applied Sciences

3

80

Hirate Kindergarten

3

81

HM Government

3

82

Internationale Stiftung Mozarteum

3

83

JAXA

3

84

KAN TAI-KEUNG DESIGN AWARD

3

85

Kenya Red Cross

3

86

Mannerheim League for Child Welfare

3

87

March For Our Lives

3

88

Melanin Gamers

3

89

Memory and Tolerance Museum

3

90

Museu Afro - UFBA

3

91

North York General Hospital Foundation

3

92

Ontario Cannabis Store

3

93

Orbis

3

94

Planetary Guardians

3

95

Quezon City Gender and Development Council

3

96

Sanlian City for Humanity

3

97

STOP VEO

3

98

Talita

3

99

TECHO

3

100

The First T-SEAsia Triennial 2021

3