The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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180 results found
Award
Agency
Client
Title
Category
Annual ID
Winning Isn't for Everyone
Agency: Wieden+Kennedy / Portland + Nike / Beaverton
Client: Nike Category: Craft / Writing
Year: 2025 
Winning Isn't for Everyone
Agency: Wieden+Kennedy / Portland + Nike / Beaverton
Client: Nike Category: Writing / Single
Year: 2025
Winning Isn't for Everyone
Agency: Wieden+Kennedy / Portland + Nike / Beaverton
Client: Nike Category: TV, VOD, & Online / 61-90 Seconds - Single
Year: 2025
Winning Isn't for Everyone
Agency: Wieden+Kennedy / Portland + Nike / Beaverton
Client: Nike Category: Integrated / Omnichannel Campaign
Year: 2025 
Google — Year in Search 2024
Agency: Google / Mountain View
Client: Google Category: Branded Content
Year: 2025 
Doritos in Space
Agency: D3 (PepsiCo Foods) In-House Ad Agency / Plano TX + PepsiCo Foods U.S. + OMD USA + Ketchum
Client: Doritos Category: Brand Partnerships
Year: 2025 
Most Searched Playground: Paris 2024
Agency: Google / Mountain View
Client: Google Category: Digital Design
Year: 2025
Most Searched Playground: Paris 2024
Agency: Google / Mountain View
Client: Google Category: Craft / Illustration
Year: 2025
Google — Year in Search 2024
Agency: Google / Mountain View
Client: Google Category: Creative Use of Data
Year: 2025
Doritos in Space
Agency: D3 (PepsiCo Foods) In-House Ad Agency / Plano TX + PepsiCo Foods U.S. + OMD USA + Ketchum
Client: Doritos Category: Products
Year: 2025
Google Search Playground
Agency: Google / Mountain View + Google Brand Studio / San Francisco
Client: Google Category: Craft / Art Direction
Year: 2024
Google Search Playground
Agency: Google / Mountain View + Google Brand Studio / San Francisco
Client: Google Category: Branded Game
Year: 2024
Google Search Playground
Agency: Google / Mountain View + Google Brand Studio / San Francisco
Client: Google Category: Digital Design
Year: 2024
25 Years in Search
Agency: Google / Mountain View + Google Brand Studio / San Francisco
Client: Google Category: Storytelling
Year: 2024
Google Search Playground
Agency: Google / Mountain View + Google Brand Studio / San Francisco
Client: Google Category: Online & Mobile
Year: 2024
25 Years in Search
Agency: Google / Mountain View + Google Brand Studio / San Francisco
Client: Google Category: Branded Content
Year: 2024
Finding the Forgotten Graduate
Agency: Promise / Johannesburg
Client: PPS Category: Craft / Writing - Series
Year: 2024
Change The Ending
Agency: Above+Beyond / London + Wake The Town / London + No.8 Sound & Visions Ltd / London + Passion Pictures / London
Client: Alzheimer's Research UK Category: Film
Year: 2024
Search Moist
Agency: The Kitchen North America / Toronto + Kraft Heinz / Chicago + Zeno Group / Chicago
Client: Kraft Heinz - Mayo Category: Social Media
Year: 2024
The Most Searched Songwriter
Agency: Google / Mountain View + Google Brand Studio / San Francisco
Client: Google Category: Social Media
Year: 2024
Google Search Playground
Agency: Google / Mountain View + Google Brand Studio / San Francisco
Client: Google Category: Craft / Art Direction
Year: 2024
Google Search Playground
Agency: Google / Mountain View + Google Brand Studio / San Francisco
Client: Google Category: Games / Gaming
Year: 2024
Change The Ending
Agency: Above+Beyond / London + Wake The Town / London + No.8 Sound & Visions Ltd / London + Passion Pictures / London
Client: Alzheimer's Research UK Category: Film
Year: 2024
Change The Ending
Agency: No.8 Sound & Visions Ltd / London + Passion Pictures / London + Tubby Brothers Films / London + Above+Beyond / London
Client: Alzheimer's Research UK Category: Sound Mixing
Year: 2024
THE RESEARCH ON CHINESE TRADITIONAL SHADOW PUPPET
Agency: WUYONG STUDIO / BEIJING
Client: Hubei Fine Arts Publishing House (CHINA) Category: Editorial / Books
Year: 2024
Search Moist
Agency: The Kitchen North America / Toronto + Kraft Heinz / Chicago + Zeno Group / Chicago
Client: Kraft Heinz - Mayo Category: Public Relations
Year: 2024
Google Search Playground
Agency: Google / Mountain View + Google Brand Studio / San Francisco
Client: Google Category: Craft / Illustration
Year: 2024
Change The Ending
Agency: Above+Beyond / London + Wake The Town / London + No.8 Sound & Visions Ltd / London + Passion Pictures / London
Client: Alzheimer's Research UK Category: Cinema Advertising
Year: 2024
Finding the Forgotten Graduate
Agency: Promise / Johannesburg
Client: PPS Category: Writing
Year: 2024
25 Years in Search
Agency: Google / Mountain View + Google Brand Studio / San Francisco
Client: Google Category: Creative Use of Data
Year: 2024
Interview Warmup
Agency: Google + Google Creative Lab
Client: Google Category: UX / UI / Interface Design
Year: 2023
Interview Warmup
Agency: Google + Google Creative Lab
Client: Google Category: Use of Technology
Year: 2023
Skate Nation Ghana
Agency: Droga5 / New York + Facebook
Client: Facebook Category: Editing / Single
Year: 2022
Team Up For Excellence - The Film
Agency: FRED & FARID / New York
Client: Rémy Martin Category: Production Design
Year: 2022
Year in Search 2021
Agency: Google Brand Studio / San Francisco
Client: Google Category: Storytelling
Year: 2022
Disease Dilemmas
Agency: BWM Isobar / Sydney + dentsu Amplifi, Carat & MKTG / Sydney + The Pool Collective / Sydney
Client: The Garvan Institute of Medical Research Category: Out of Home
Year: 2022
Reviews of Hope
Agency: Toaster / Singapore + Google Indonesia + Essence SEA
Client: Google Indonesia / Google Search Category: Craft / Data-Driven Personalization
Year: 2022
Team Up For Excellence - The Film
Agency: FRED & FARID / New York
Client: Rémy Martin Category: Online Films & Video / Long Form - Single
Year: 2022
Year in Search 2021
Agency: Google Brand Studio / San Francisco
Client: Google Category: Online Films & Video / Long Form - Single
Year: 2022
Year in Search 2021
Agency: Google Brand Studio / San Francisco
Client: Google Category: Editing / Single
Year: 2022
Skate Nation Ghana
Agency: Droga5 / New York + Love Song / New York + Facebook
Client: Facebook Category: Direction / Single
Year: 2022
Team Up For Excellence - The Film
Agency: FRED & FARID / New York
Client: Rémy Martin Category: Direction / Single
Year: 2022
Disease Dilemmas
Agency: BWM Isobar / Sydney + dentsu Amplifi, Carat & MKTG / Sydney + The Pool Collective / Sydney
Client: The Garvan Institute of Medical Research Category: Integrated Campaign
Year: 2022
Team Up For Excellence - The Film
Agency: FRED & FARID / New York
Client: Rémy Martin Category: Cinema Advertising
Year: 2022
Skate Nation Ghana
Agency: Droga5 / New York + Love Song / New York + Found Objects / New York + The Mill / London
Client: Facebook Category: Television & VOD / Long Form - Single
Year: 2022
Year in Search 2021
Agency: Google Brand Studio / San Francisco
Client: Google Category: Television & VOD / Long Form - Single
Year: 2022
Team Up For Excellence - The Film
Agency: FRED & FARID / New York
Client: Rémy Martin Category: Artist / Brand Collaboration
Year: 2022
Search Black-owned
Agency: Google Brand Studio / San Francisco
Client: Google Category: Social Impact
Year: 2021
Award:
2025 Integrated / Omnichannel Gold Pencil
Agency:
Wieden+Kennedy / Portland + Nike / Beaverton
Client:
Nike
Title:
Winning Isn't for Everyone
Category:
Craft / Writing
Annual ID:
OS25_IG005G
Award:
2025 Moving Image Craft & Production Gold Pencil
Agency:
Wieden+Kennedy / Portland + Nike / Beaverton
Client:
Nike
Title:
Winning Isn't for Everyone
Category:
Writing / Single
Annual ID:
OS25_MI002G
Award:
2025 Film & Video Gold Pencil
Agency:
Wieden+Kennedy / Portland + Nike / Beaverton
Client:
Nike
Title:
Winning Isn't for Everyone
Category:
TV, VOD, & Online / 61-90 Seconds - Single
Annual ID:
OS25_FI001G
Award:
2025 Integrated / Omnichannel Silver Pencil
Agency:
Wieden+Kennedy / Portland + Nike / Beaverton
Client:
Nike
Title:
Winning Isn't for Everyone
Category:
Integrated / Omnichannel Campaign
Annual ID:
OS25_IG008S
Award:
2025 Brand-Side / In-House Bronze Pencil
Agency:
Google / Mountain View
Client:
Google
Title:
Google — Year in Search 2024
Category:
Branded Content
Annual ID:
OS25_BS015B
Award:
2025 Brand-Side / In-House Merit Award
Agency:
D3 (PepsiCo Foods) In-House Ad Agency / Plano TX + PepsiCo Foods U.S. + OMD USA + Ketchum
Client:
Doritos
Title:
Doritos in Space
Category:
Brand Partnerships
Annual ID:
OS25_BS043M
Award:
2025 Design Merit Award
Agency:
Google / Mountain View
Client:
Google
Title:
Most Searched Playground: Paris 2024
Category:
Digital Design
Annual ID:
OS25_DE089M
Award:
2025 Design Merit Award
Agency:
R/GA US
Client:
Google
Title:
Circle To Search
Category:
Digital Design
Annual ID:
OS25_DE091M
Award:
2025 Design Merit Award
Agency:
Google / Mountain View
Client:
Google
Title:
Most Searched Playground: Paris 2024
Category:
Craft / Illustration
Annual ID:
OS25_DE134M
Award:
2025 Brand-Side / In-House Merit Award
Agency:
Google / Mountain View
Client:
Google
Title:
Google — Year in Search 2024
Category:
Creative Use of Data
Annual ID:
OS25_BS033M
Award:
2025 Brand-Side / In-House Merit Award
Agency:
D3 (PepsiCo Foods) In-House Ad Agency / Plano TX + PepsiCo Foods U.S. + OMD USA + Ketchum
Client:
Doritos
Title:
Doritos in Space
Category:
Products
Annual ID:
OS25_BS028M
Award:
2024 Gaming Gold Pencil
Agency:
Google / Mountain View + Google Brand Studio / San Francisco
Client:
Google
Title:
Google Search Playground
Category:
Craft / Art Direction
Annual ID:
OS24_GA004G
Award:
2024 Gaming Silver Pencil
Agency:
Google / Mountain View + Google Brand Studio / San Francisco
Client:
Google
Title:
Google Search Playground
Category:
Branded Game
Annual ID:
OS24_GA005S
Award:
2024 Design Silver Pencil
Agency:
Google / Mountain View + Google Brand Studio / San Francisco
Client:
Google
Title:
Google Search Playground
Category:
Digital Design
Annual ID:
OS24_DE020S
Award:
2024 Creative Use of Data Silver Pencil
Agency:
Google / Mountain View + Google Brand Studio / San Francisco
Client:
Google
Title:
25 Years in Search
Category:
Storytelling
Annual ID:
OS24_CU005S
Award:
2024 Brand-Side / In-House Silver Pencil
Agency:
Google / Mountain View + Google Brand Studio / San Francisco
Client:
Google
Title:
Google Search Playground
Category:
Online & Mobile
Annual ID:
OS24_BS010S
Award:
2024 Brand-Side / In-House Bronze Pencil
Agency:
Google / Mountain View + Google Brand Studio / San Francisco
Client:
Google
Title:
25 Years in Search
Category:
Branded Content
Annual ID:
OS24_BS016B
Award:
2024 Radio & Audio-First Bronze Pencil
Agency:
Promise / Johannesburg
Client:
PPS
Title:
Finding the Forgotten Graduate
Category:
Craft / Writing - Series
Annual ID:
OS24_RA012B
Award:
2024 Health & Wellness Merit Award
Agency:
Above+Beyond / London + Wake The Town / London + No.8 Sound & Visions Ltd / London + Passion Pictures / London
Client:
Alzheimer's Research UK
Title:
Change The Ending
Category:
Film
Annual ID:
OS24_HW053M
Award:
2024 Brand-Side / In-House Merit Award
Agency:
The Kitchen North America / Toronto + Kraft Heinz / Chicago + Zeno Group / Chicago
Client:
Kraft Heinz - Mayo
Title:
Search Moist
Category:
Social Media
Annual ID:
OS24_BS038M
Award:
2024 Brand-Side / In-House Merit Award
Agency:
Google / Mountain View + Google Brand Studio / San Francisco
Client:
Google
Title:
The Most Searched Songwriter
Category:
Social Media
Annual ID:
OS24_BS039M
Award:
2024 Branded Entertainment Merit Award
Agency:
Google / Mountain View + Google Brand Studio / San Francisco
Client:
Google
Title:
Google Search Playground
Category:
Craft / Art Direction
Annual ID:
OS24_BE083M
Award:
2024 Branded Entertainment Merit Award
Agency:
Google / Mountain View + Google Brand Studio / San Francisco
Client:
Google
Title:
Google Search Playground
Category:
Games / Gaming
Annual ID:
OS24_BE057M
Award:
2024 Pharma Merit Award
Agency:
Above+Beyond / London + Wake The Town / London + No.8 Sound & Visions Ltd / London + Passion Pictures / London
Client:
Alzheimer's Research UK
Title:
Change The Ending
Category:
Film
Annual ID:
OS24_PH027M
Award:
2024 Music & Sound Craft Merit Award
Agency:
No.8 Sound & Visions Ltd / London + Passion Pictures / London + Tubby Brothers Films / London + Above+Beyond / London
Client:
Alzheimer's Research UK
Title:
Change The Ending
Category:
Sound Mixing
Annual ID:
OS24_MS052M
Award:
2024 Design Merit Award
Agency:
WUYONG STUDIO / BEIJING
Client:
Hubei Fine Arts Publishing House (CHINA)
Title:
THE RESEARCH ON CHINESE TRADITIONAL SHADOW PUPPET
Category:
Editorial / Books
Annual ID:
OS24_DE076M
Award:
2024 Brand-Side / In-House Merit Award
Agency:
The Kitchen North America / Toronto + Kraft Heinz / Chicago + Zeno Group / Chicago
Client:
Kraft Heinz - Mayo
Title:
Search Moist
Category:
Public Relations
Annual ID:
OS24_BS041M
Award:
2024 Design Merit Award
Agency:
Google / Mountain View + Google Brand Studio / San Francisco
Client:
Google
Title:
Google Search Playground
Category:
Craft / Illustration
Annual ID:
OS24_DE142M
Award:
2024 Film & Video Merit Award
Agency:
Above+Beyond / London + Wake The Town / London + No.8 Sound & Visions Ltd / London + Passion Pictures / London
Client:
Alzheimer's Research UK
Title:
Change The Ending
Category:
Cinema Advertising
Annual ID:
OS24_FI087M
Award:
2024 Interactive & Mobile Craft Merit Award
Agency:
Promise / Johannesburg
Client:
PPS
Title:
Finding the Forgotten Graduate
Category:
Writing
Annual ID:
OS24_IC023M
Award:
2024 Brand-Side / In-House Merit Award
Agency:
Google / Mountain View + Google Brand Studio / San Francisco
Client:
Google
Title:
25 Years in Search
Category:
Creative Use of Data
Annual ID:
OS24_BS026M
Award:
2023 Interactive, Online & Mobile Silver Pencil
Agency:
Google + Google Creative Lab
Client:
Google
Title:
Interview Warmup
Category:
Utility
Annual ID:
OS23_IN011S
Award:
2023 Interactive & Mobile Craft Merit Award
Agency:
Google + Google Creative Lab
Client:
Google
Title:
Interview Warmup
Category:
UX / UI / Interface Design
Annual ID:
OS23_IC026M
Award:
2023 Interactive & Mobile Craft Merit Award
Agency:
Google + Google Creative Lab
Client:
Google
Title:
Interview Warmup
Category:
Use of Technology
Annual ID:
OS23_IC038M
Award:
2022 Moving Image Craft Silver Pencil
Agency:
Droga5 / New York + Facebook
Client:
Facebook
Title:
Skate Nation Ghana
Category:
Editing / Single
Annual ID:
OS22_MI031S
Award:
2022 Moving Image Craft Silver Pencil
Agency:
FRED & FARID / New York
Client:
Rémy Martin
Title:
Team Up For Excellence - The Film
Category:
Production Design
Annual ID:
OS22_MI032S
Award:
2022 Creative Use of Data Bronze Pencil
Agency:
Google Brand Studio / San Francisco
Client:
Google
Title:
Year in Search 2021
Category:
Storytelling
Annual ID:
OS22_CU010B
Award:
2022 Health & Wellness Bronze Pencil
Agency:
BWM Isobar / Sydney + dentsu Amplifi, Carat & MKTG / Sydney + The Pool Collective / Sydney
Client:
The Garvan Institute of Medical Research
Title:
Disease Dilemmas
Category:
Out of Home
Annual ID:
OS22_HW026B
Award:
2022 Health & Wellness Merit Award
Agency:
Toaster / Singapore + Google Indonesia + Essence SEA
Client:
Google Indonesia / Google Search
Title:
Reviews of Hope
Category:
Craft / Data-Driven Personalization
Annual ID:
OS22_HW077M
Award:
2022 Film Merit Award
Agency:
FRED & FARID / New York
Client:
Rémy Martin
Title:
Team Up For Excellence - The Film
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS22_FI084M
Award:
2022 Film Merit Award
Agency:
Google Brand Studio / San Francisco
Client:
Google
Title:
Year in Search 2021
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS22_FI086M
Award:
2022 Moving Image Craft Merit Award
Agency:
Google Brand Studio / San Francisco
Client:
Google
Title:
Year in Search 2021
Category:
Editing / Single
Annual ID:
OS22_MI088M
Award:
2022 Moving Image Craft Merit Award
Agency:
Droga5 / New York + Love Song / New York + Facebook
Client:
Facebook
Title:
Skate Nation Ghana
Category:
Direction / Single
Annual ID:
OS22_MI062M
Award:
2022 Moving Image Craft Merit Award
Agency:
FRED & FARID / New York
Client:
Rémy Martin
Title:
Team Up For Excellence - The Film
Category:
Direction / Single
Annual ID:
OS22_MI066M
Award:
2022 Pharma Merit Award
Agency:
BWM Isobar / Sydney + dentsu Amplifi, Carat & MKTG / Sydney + The Pool Collective / Sydney
Client:
The Garvan Institute of Medical Research
Title:
Disease Dilemmas
Category:
Integrated Campaign
Annual ID:
OS22_PH023M
Award:
2022 Film Merit Award
Agency:
FRED & FARID / New York
Client:
Rémy Martin
Title:
Team Up For Excellence - The Film
Category:
Cinema Advertising
Annual ID:
OS22_FI110M
Award:
2022 Film Merit Award
Agency:
Droga5 / New York + Love Song / New York + Found Objects / New York + The Mill / London
Client:
Facebook
Title:
Skate Nation Ghana
Category:
Television & VOD / Long Form - Single
Annual ID:
OS22_FI054M
Award:
2022 Film Merit Award
Agency:
Google Brand Studio / San Francisco
Client:
Google
Title:
Year in Search 2021
Category:
Television & VOD / Long Form - Single
Annual ID:
OS22_FI056M
Award:
2022 Music & Sound Craft Merit Award
Agency:
FRED & FARID / New York
Client:
Rémy Martin
Title:
Team Up For Excellence - The Film
Category:
Artist / Brand Collaboration
Annual ID:
OS22_MS042M
Award:
2021 In-House Gold Pencil
Agency:
Google Brand Studio / San Francisco
Client:
Google
Title:
Search Black-owned
Category:
Social Impact
Annual ID:
OS_IH21_008G
