The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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149 results found
Award
Agency
Client
Title
Category
Annual ID
Interview Warmup
Agency: Google + Google Creative Lab
Client: Google Category: Use of Technology
Year: 2023 
Interview Warmup
Agency: Google + Google Creative Lab
Client: Google Category: UX / UI / Interface Design
Year: 2023
Team Up For Excellence - The Film
Agency: FRED & FARID / New York
Client: Rémy Martin Category: Production Design
Year: 2022 
Skate Nation Ghana
Agency: Droga5 / New York + Facebook
Client: Facebook Category: Editing / Single
Year: 2022
Year in Search 2021
Agency: Google Brand Studio / San Francisco
Client: Google Category: Storytelling
Year: 2022 
Disease Dilemmas
Agency: BWM Isobar / Sydney + dentsu Amplifi, Carat & MKTG / Sydney + The Pool Collective / Sydney
Client: The Garvan Institute of Medical Research Category: Out of Home
Year: 2022
Team Up For Excellence - The Film
Agency: FRED & FARID / New York
Client: Rémy Martin Category: Online Films & Video / Long Form - Single
Year: 2022
Year in Search 2021
Agency: Google Brand Studio / San Francisco
Client: Google Category: Online Films & Video / Long Form - Single
Year: 2022
Reviews of Hope
Agency: Toaster + Google Indonesia + Essence SEA
Client: Google Indonesia / Google Search Category: Craft / Data-Driven Personalization
Year: 2022
Skate Nation Ghana
Agency: Droga5 / New York + Love Song / New York + Facebook
Client: Facebook Category: Direction / Single
Year: 2022
Team Up For Excellence - The Film
Agency: FRED & FARID / New York
Client: Rémy Martin Category: Direction / Single
Year: 2022
Team Up For Excellence - The Film
Agency: FRED & FARID / New York
Client: Rémy Martin Category: Artist / Brand Collaboration
Year: 2022
Skate Nation Ghana
Agency: Droga5 / New York + Love Song / New York + Found Objects / New York + The Mill / London
Client: Facebook Category: Television & VOD / Long Form - Single
Year: 2022
Year in Search 2021
Agency: Google Brand Studio / San Francisco
Client: Google Category: Television & VOD / Long Form - Single
Year: 2022
Year in Search 2021
Agency: Google Brand Studio / San Francisco
Client: Google Category: Editing / Single
Year: 2022
Team Up For Excellence - The Film
Agency: FRED & FARID / New York
Client: Rémy Martin Category: Cinema Advertising
Year: 2022
Disease Dilemmas
Agency: BWM Isobar / Sydney + dentsu Amplifi, Carat & MKTG / Sydney + The Pool Collective / Sydney
Client: The Garvan Institute of Medical Research Category: Integrated Campaign
Year: 2022
Search Black-owned
Agency: Google Brand Studio / San Francisco
Client: Google Category: Social Impact
Year: 2021 
Search Black-owned
Agency: Google Brand Studio / San Francisco
Client: Google Category: Agency-Initiated & Originated Projects
Year: 2021
Search Black-owned
Agency: Google Brand Studio / San Francisco
Client: Google Category: Digital Product
Year: 2021
Joel Is Not Happy
Agency: TBWA\Chiat\Day / New York + Park Pictures / New York
Client: Mountain Dew Category: Mobile Advertising
Year: 2020
The Most Searched
Agency: Google Brand Studio / San Francisco
Client: Google Category: Creative Use of Data / Storytelling
Year: 2020
A Hard Pill To Swallow
Agency: Åkestam Holst NoA / Stockholm
Client: Apotek Hjärtat Category: Physical Items
Year: 2020
A Hard Pill To Swallow
Agency: Åkestam Holst NoA / Stockholm
Client: Apotek Hjärtat Category: Innovation in Public Relations
Year: 2020
Jojo Rabbit (main titles)
Agency: Assembly / Auckland + Defender Films / Los Angeles + Piki Films / Auckland
Client: Fox Searchlight Category: Title Sequences
Year: 2020
A Hard Pill To Swallow
Agency: Åkestam Holst NoA / Stockholm
Client: Apotek Hjärtat Category: Non-traditional & Guerrilla Marketing
Year: 2020
The Most Searched
Agency: Google Brand Studio / San Francisco
Client: Google Category: Integrated Branding Campaign
Year: 2020
Remember Me
Agency: BBDO Group Germany GmbH / Duesseldorf + Proximity GmbH / Duesseldorf + BBDO GmbH / Duesseldorf
Client: Alzheimer Research Initiative Category: Promotional / Collateral / Posters - Campaign
Year: 2019
Search Responsibly
Agency: Alma DDB / Miami
Client: Free Radicals Category: Creative Use of Data / Targeting
Year: 2019
Heart of a Lio
Agency: TBWA\Chiat\Day / Los Angeles + OMD / Chicago + Gizmo / Los Angeles + Stimmung / Los Angeles
Client: Gatorade Category: Craft - Animation / Single
Year: 2019
Google Year in Search 2018
Agency: Google Brand Studio / San Francisco
Client: Google Category: Short Form Video / Single
Year: 2019
Google Moments in Search
Agency: Google Brand Studio / San Francisco
Client: Google Category: Short Form Video / Campaign / Series / Episodic
Year: 2019
Twitter Aurora
Agency: Twitter / San Francisco, CA + The Office for Creative Research / Brooklyn, NY
Client: Twitter, Inc. Category: Data Visualization / Static or Dynamic
Year: 2019
Google Year in Search 2018
Agency: Google Brand Studio / San Francisco
Client: Google Category: Online Films & Video / Long Form - Single
Year: 2019
Remember Me
Agency: BBDO Group Germany GmbH / Duesseldorf + Proximity GmbH / Duesseldorf + BBDO GmbH / Duesseldorf
Client: Alzheimer Research Initiative Category: Publishing / Newspaper - Campaign
Year: 2019
OBSESSION FOR SMOOTHNESS
Agency: SIX INC / Tokyo + SPA-HAKUHODO CO., LTD / Tokyo
Client: DOUBLE A Category: Craft - Innovation in Moving Image Craft / Visual
Year: 2018
OBSESSION FOR SMOOTHNESS
Agency: SIX INC / Tokyo + SPA-HAKUHODO CO., LTD / Tokyo
Client: DOUBLE A Category: Moving Image / Single
Year: 2018
CeBIT 2017 Opening Ceremony | Japan Show Act
Agency: DENTSU INC. / Tokyo + DENTSU TEC INC. / Tokyo + Rhizomatiks Research / Tokyo + DENTSU CREATIVE X INC. / Tokyo
Client: Japanese Government Category: Craft / Dynamic Data Visualization
Year: 2018
Year in Search
Agency: 72andSunny / Los Angeles + Google Brand Studio / San Francisco + HECHO EN 72 / Los Angeles
Client: Google Category: Online Films & Video / Long Form - Single
Year: 2018
The world’s first public search engine for parking spots
Agency: Heye GmbH / Munich + Mediaplus / Munich
Client: BMW AG Category: Innovation in Print & Outdoor / Ambient Media
Year: 2018
Search
Agency: We Are Unlimited / Chicago + DDB / New York
Client: McDonald's Corporation Category: Integrated Campaign
Year: 2018
OBSESSION FOR SMOOTHNESS
Agency: SIX INC / Tokyo + SPA-HAKUHODO CO., LTD / Tokyo
Client: DOUBLE A Category: Craft - Direction / Single
Year: 2018
Search On Stories
Agency: Google Brand Studio / San Francisco
Client: Google Category: Online / Long Form - Campaign
Year: 2018
Year in Search
Agency: 72andSunny / Los Angeles + Google Brand Studio / San Francisco + HECHO EN 72 / Los Angeles
Client: Google Category: Television / Long Form - Single
Year: 2018
CeBIT 2017 Opening Ceremony | Japan Show Act
Agency: DENTSU INC. / Tokyo + DENTSU TEC INC. / Tokyo + Rhizomatiks Research / Tokyo + DENTSU CREATIVE X INC. / Tokyo
Client: Japanese Government Category: Craft / Dynamic Data Visualization
Year: 2018
Search
Agency: We Are Unlimited / Chicago + DDB, New York / New York
Client: McDonald's Corporation Category: Digital / Social Media & Viral Marketing - Campaign
Year: 2018
Year In Search 2016
Agency: 72andSunny / Los Angeles + Google Brand Studio / San Francisco + HECHO EN 72 / Los Angeles
Client: Google Category: Television / Long Form - Single
Year: 2017
Year In Search 2016
Agency: 72andSunny / Los Angeles + Google Brand Studio / San Francisco + HECHO EN 72 / Los Angeles
Client: Google Category: Motion Graphics / Single
Year: 2017
Award:
2023 Interactive, Online & Mobile Silver Pencil
Agency:
Google + Google Creative Lab
Client:
Google
Title:
Interview Warmup
Category:
Utility
Annual ID:
OS23_IN011S
Award:
2023 Interactive & Mobile Craft Merit Award
Agency:
Google + Google Creative Lab
Client:
Google
Title:
Interview Warmup
Category:
Use of Technology
Annual ID:
OS23_IC038M
Award:
2023 Interactive & Mobile Craft Merit Award
Agency:
Google + Google Creative Lab
Client:
Google
Title:
Interview Warmup
Category:
UX / UI / Interface Design
Annual ID:
OS23_IC026M
Award:
2022 Moving Image Craft Silver Pencil
Agency:
FRED & FARID / New York
Client:
Rémy Martin
Title:
Team Up For Excellence - The Film
Category:
Production Design
Annual ID:
OS22_MI032S
Award:
2022 Moving Image Craft Silver Pencil
Agency:
Droga5 / New York + Facebook
Client:
Facebook
Title:
Skate Nation Ghana
Category:
Editing / Single
Annual ID:
OS22_MI031S
Award:
2022 Creative Use of Data Bronze Pencil
Agency:
Google Brand Studio / San Francisco
Client:
Google
Title:
Year in Search 2021
Category:
Storytelling
Annual ID:
OS22_CU010B
Award:
2022 Health & Wellness Bronze Pencil
Agency:
BWM Isobar / Sydney + dentsu Amplifi, Carat & MKTG / Sydney + The Pool Collective / Sydney
Client:
The Garvan Institute of Medical Research
Title:
Disease Dilemmas
Category:
Out of Home
Annual ID:
OS22_HW026B
Award:
2022 Film Merit Award
Agency:
FRED & FARID / New York
Client:
Rémy Martin
Title:
Team Up For Excellence - The Film
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS22_FI084M
Award:
2022 Film Merit Award
Agency:
Google Brand Studio / San Francisco
Client:
Google
Title:
Year in Search 2021
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS22_FI086M
Award:
2022 Health & Wellness Merit Award
Agency:
Toaster + Google Indonesia + Essence SEA
Client:
Google Indonesia / Google Search
Title:
Reviews of Hope
Category:
Craft / Data-Driven Personalization
Annual ID:
OS22_HW077M
Award:
2022 Moving Image Craft Merit Award
Agency:
Droga5 / New York + Love Song / New York + Facebook
Client:
Facebook
Title:
Skate Nation Ghana
Category:
Direction / Single
Annual ID:
OS22_MI062M
Award:
2022 Moving Image Craft Merit Award
Agency:
FRED & FARID / New York
Client:
Rémy Martin
Title:
Team Up For Excellence - The Film
Category:
Direction / Single
Annual ID:
OS22_MI066M
Award:
2022 Music & Sound Craft Merit Award
Agency:
FRED & FARID / New York
Client:
Rémy Martin
Title:
Team Up For Excellence - The Film
Category:
Artist / Brand Collaboration
Annual ID:
OS22_MS042M
Award:
2022 Film Merit Award
Agency:
Droga5 / New York + Love Song / New York + Found Objects / New York + The Mill / London
Client:
Facebook
Title:
Skate Nation Ghana
Category:
Television & VOD / Long Form - Single
Annual ID:
OS22_FI054M
Award:
2022 Film Merit Award
Agency:
Google Brand Studio / San Francisco
Client:
Google
Title:
Year in Search 2021
Category:
Television & VOD / Long Form - Single
Annual ID:
OS22_FI056M
Award:
2022 Moving Image Craft Merit Award
Agency:
Google Brand Studio / San Francisco
Client:
Google
Title:
Year in Search 2021
Category:
Editing / Single
Annual ID:
OS22_MI088M
Award:
2022 Film Merit Award
Agency:
FRED & FARID / New York
Client:
Rémy Martin
Title:
Team Up For Excellence - The Film
Category:
Cinema Advertising
Annual ID:
OS22_FI110M
Award:
2022 Pharma Merit Award
Agency:
BWM Isobar / Sydney + dentsu Amplifi, Carat & MKTG / Sydney + The Pool Collective / Sydney
Client:
The Garvan Institute of Medical Research
Title:
Disease Dilemmas
Category:
Integrated Campaign
Annual ID:
OS22_PH023M
Award:
2021 In-House Gold Pencil
Agency:
Google Brand Studio / San Francisco
Client:
Google
Title:
Search Black-owned
Category:
Social Impact
Annual ID:
OS_IH21_008G
Award:
2021 In-House Silver Pencil
Agency:
Google Brand Studio / San Francisco
Client:
Google
Title:
Search Black-owned
Category:
Agency-Initiated & Originated Projects
Annual ID:
OS_IH21_003S
Award:
2021 IP & Products Bronze Pencil
Agency:
Google Brand Studio / San Francisco
Client:
Google
Title:
Search Black-owned
Category:
Digital Product
Annual ID:
OS_IP21_008B
Award:
2020 Mobile Bronze Pencil
Agency:
TBWA\Chiat\Day / New York + Park Pictures / New York
Client:
Mountain Dew
Title:
Joel Is Not Happy
Category:
Mobile Advertising
Annual ID:
OS_MO20_012B
Award:
2020 Creative Use of Data Merit Award
Agency:
Google Brand Studio / San Francisco
Client:
Google
Title:
The Most Searched
Category:
Creative Use of Data / Storytelling
Annual ID:
OS_CU20_021M
Award:
2020 Direct Marketing Merit Award
Agency:
Åkestam Holst NoA / Stockholm
Client:
Apotek Hjärtat
Title:
A Hard Pill To Swallow
Category:
Physical Items
Annual ID:
OS_DI20_046M
Award:
2020 Public Relations Merit Award
Agency:
Åkestam Holst NoA / Stockholm
Client:
Apotek Hjärtat
Title:
A Hard Pill To Swallow
Category:
Innovation in Public Relations
Annual ID:
OS_PR20_075M
Award:
2020 Moving Image Craft Merit Award
Agency:
Assembly / Auckland + Defender Films / Los Angeles + Piki Films / Auckland
Client:
Fox Searchlight
Title:
Jojo Rabbit (main titles)
Category:
Title Sequences
Annual ID:
OS_MI20_089M
Award:
2020 Direct Marketing Merit Award
Agency:
Åkestam Holst NoA / Stockholm
Client:
Apotek Hjärtat
Title:
A Hard Pill To Swallow
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS_DI20_101M
Award:
2020 Design Merit Award
Agency:
R/GA / Sydney
Client:
Google
Title:
Signature Searches
Category:
Out of Home / Series
Annual ID:
OS_DE20_156M
Award:
2020 Integrated Merit Award
Agency:
Google Brand Studio / San Francisco
Client:
Google
Title:
The Most Searched
Category:
Integrated Branding Campaign
Annual ID:
OS_IG20_023M
Award:
2019 Print & Outdoor Merit Award
Agency:
BBDO Group Germany GmbH / Duesseldorf + Proximity GmbH / Duesseldorf + BBDO GmbH / Duesseldorf
Client:
Alzheimer Research Initiative
Title:
Remember Me
Category:
Promotional / Collateral / Posters - Campaign
Annual ID:
OS_PO19091M
Award:
2019 Creative Use of Data Merit Award
Agency:
Alma DDB / Miami
Client:
Free Radicals
Title:
Search Responsibly
Category:
Creative Use of Data / Targeting
Annual ID:
OS_CU19019M
Award:
2019 Moving Image Craft Merit Award
Agency:
TBWA\Chiat\Day / Los Angeles + OMD / Chicago + Gizmo / Los Angeles + Stimmung / Los Angeles
Client:
Gatorade
Title:
Heart of a Lio
Category:
Craft - Animation / Single
Annual ID:
OS_MI19095M
Award:
2019 Branded Entertainment Merit Award
Agency:
Google Brand Studio / San Francisco
Client:
Google
Title:
Google Year in Search 2018
Category:
Short Form Video / Single
Annual ID:
OS_BE19051M
Award:
2019 Branded Entertainment Merit Award
Agency:
Google Brand Studio / San Francisco
Client:
Google
Title:
Google Moments in Search
Category:
Short Form Video / Campaign / Series / Episodic
Annual ID:
OS_BE19059M
Award:
2019 Design Merit Award
Agency:
Twitter / San Francisco, CA + The Office for Creative Research / Brooklyn, NY
Client:
Twitter, Inc.
Title:
Twitter Aurora
Category:
Data Visualization / Static or Dynamic
Annual ID:
OS_DE19167M
Award:
2019 Film Merit Award
Agency:
Google Brand Studio / San Francisco
Client:
Google
Title:
Google Year in Search 2018
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI19081M
Award:
2019 Print & Outdoor Merit Award
Agency:
BBDO Group Germany GmbH / Duesseldorf + Proximity GmbH / Duesseldorf + BBDO GmbH / Duesseldorf
Client:
Alzheimer Research Initiative
Title:
Remember Me
Category:
Publishing / Newspaper - Campaign
Annual ID:
OS_PO19065M
Award:
2018 Moving Image Craft Silver Pencil
Agency:
SIX INC / Tokyo + SPA-HAKUHODO CO., LTD / Tokyo
Client:
DOUBLE A
Title:
OBSESSION FOR SMOOTHNESS
Category:
Craft - Innovation in Moving Image Craft / Visual
Annual ID:
OS_MI18051S
Award:
2018 Design Bronze Pencil
Agency:
SIX INC / Tokyo + SPA-HAKUHODO CO., LTD / Tokyo
Client:
DOUBLE A
Title:
OBSESSION FOR SMOOTHNESS
Category:
Moving Image / Single
Annual ID:
OS_DE18052B
Award:
2018 Interactive Bronze Pencil
Agency:
DENTSU INC. / Tokyo + DENTSU TEC INC. / Tokyo + Rhizomatiks Research / Tokyo + DENTSU CREATIVE X INC. / Tokyo
Client:
Japanese Government
Title:
CeBIT 2017 Opening Ceremony | Japan Show Act
Category:
Craft / Dynamic Data Visualization
Annual ID:
OS_IN18029B
Award:
2018 Film Merit Award
Agency:
72andSunny / Los Angeles + Google Brand Studio / San Francisco + HECHO EN 72 / Los Angeles
Client:
Google
Title:
Year in Search
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI18120M
Award:
2018 Print & Outdoor Merit Award
Agency:
Heye GmbH / Munich + Mediaplus / Munich
Client:
BMW AG
Title:
The world’s first public search engine for parking spots
Category:
Innovation in Print & Outdoor / Ambient Media
Annual ID:
OS_PO18196M
Award:
2018 Public Relations Merit Award
Agency:
We Are Unlimited / Chicago + DDB / New York
Client:
McDonald's Corporation
Title:
Search
Category:
Integrated Campaign
Annual ID:
OS_PR18073M
Award:
2018 Moving Image Craft Merit Award
Agency:
SIX INC / Tokyo + SPA-HAKUHODO CO., LTD / Tokyo
Client:
DOUBLE A
Title:
OBSESSION FOR SMOOTHNESS
Category:
Craft - Direction / Single
Annual ID:
OS_MI18072M
Award:
2018 Branded Entertainment Merit Award
Agency:
Google Brand Studio / San Francisco
Client:
Google
Title:
Search On Stories
Category:
Online / Long Form - Campaign
Annual ID:
OS_BE18084M
Award:
2018 Film Merit Award
Agency:
72andSunny / Los Angeles + Google Brand Studio / San Francisco + HECHO EN 72 / Los Angeles
Client:
Google
Title:
Year in Search
Category:
Television / Long Form - Single
Annual ID:
OS_FI18079M
Award:
2018 Responsive Environments Merit Award
Agency:
DENTSU INC. / Tokyo + DENTSU TEC INC. / Tokyo + Rhizomatiks Research / Tokyo + DENTSU CREATIVE X INC. / Tokyo
Client:
Japanese Government
Title:
CeBIT 2017 Opening Ceremony | Japan Show Act
Category:
Craft / Dynamic Data Visualization
Annual ID:
OS_RE18024M
Award:
2018 Direct Marketing Merit Award
Agency:
We Are Unlimited / Chicago + DDB, New York / New York
Client:
McDonald's Corporation
Title:
Search
Category:
Digital / Social Media & Viral Marketing - Campaign
Annual ID:
OS_DI18082M
Award:
2017 Film Gold Pencil
Agency:
72andSunny / Los Angeles + Google Brand Studio / San Francisco + HECHO EN 72 / Los Angeles
Client:
Google
Title:
Year In Search 2016
Category:
Television / Long Form - Single
Annual ID:
OS_FI17011G
Award:
2017 Design Gold Pencil
Agency:
72andSunny / Los Angeles + Google Brand Studio / San Francisco + HECHO EN 72 / Los Angeles
Client:
Google
Title:
Year In Search 2016
Category:
Motion Graphics / Single
Annual ID:
OS_DE17058G
