POV

What Amsterdam and Germany are doing in the creative world.

More companies, particularly in the auto industry, are thinking virally.

China is where the growth is, where the optimism is.

Mo Rocca talks about his experiences with advertising, animals and his love of lotions.

Mike Hughes talks about how the industry is at a crossroads, and how his agency is at a crossroads.

Hewlett-Packard looks to its past and gets an image makeover from stodgy to hip.

Blogging forces us to be aware of the world and most importantly, to provide a point of view.

Eric Silver on his approach to finding good ideas and his philosophy about controversial work.

Bill Hillsman on how he has been the secret weapon behind many successful political campaigns.

Sal DeVito and Ellis Verdi talk about controversy in advertising.

PJ Pereira and Kash Sree talk about future plans and how they approach their clients' projects.

Ad agencies greatest strength ought to be intuition.

Michael Moore winning documentary filmmaker and rabble-rouser, who created 'Roger and Me

The best advertising shows an understanding of the audience and it has a clear, honest message.

The one thing that advertising and design have in common.